Zuffa Boxing
Updated: 12/20/2025, 2:33:42 PM Wikipedia source
Zuffa Boxing is a professional boxing promotion company founded by CEO of the Ultimate Fighting Championship (UFC) Dana White and Chairman of the General Entertainment Authority (GEA) Turki Al-Sheikh. The company is a joint venture between Sela and TKO Group Holdings (TKO), and is based in Las Vegas, Nevada. The promotion had its inaugural event, a fight between Canelo Álvarez and Terence Crawford, on September 13, 2025, at Allegiant Stadium in Paradise, Nevada.
Infobox
Industry
Boxing promotion
Predecessor
Zuffa, LLC
Founded
June 2025; 6 months ago (June 2025)
Founder
mw- Dana White Turki Al-Sheikh
Headquarters
Las Vegas, Nevada, United States
Key people
Ari Emanuel (CEO & Executive Chairman, TKO)Rakan Alharthy (CEO & Managing Director, Sela)Turki Al-Sheikh (Promoter)Dana White (Promoter)Nick Khan (Promoter)
Owner
TKO Group HoldingsSela
Tables
· List of events
1
1
No.
1
Event
Álvarez vs. Crawford: Public Workout
Headline fight
Bek Nurmaganbet vs. Steven Sumpter
Title(s) on the line
—
Date
September 10, 2025
Location
Fontainebleau Las Vegas, Winchester, Nevada, U.S.
The Ring Presents: The Underdog
The Ring Presents: The Underdog
No.
The Ring Presents: The Underdog
Event
Anthony Olascuaga vs. Juan Carlos Camacho
Headline fight
WBO flyweight title
Title(s) on the line
September 11, 2025
Date
Fontainebleau Las Vegas, Winchester, Nevada, U.S.
Álvarez vs. Crawford: Once In A Lifetime
Álvarez vs. Crawford: Once In A Lifetime
No.
Álvarez vs. Crawford: Once In A Lifetime
Event
Canelo Álvarez vs. Terence Crawford
Headline fight
WBA (Super), WBC, IBF, WBO, The Ring and TBRB undisputed super middleweight titles
Title(s) on the line
September 13, 2025
Date
Allegiant Stadium, Paradise, Nevada, U.S.
| No. | Event | Headline fight | Title(s) on the line | Date | Location | Ref |
| 1 | Álvarez vs. Crawford: Public Workout | Bek Nurmaganbet vs. Steven Sumpter | — | September 10, 2025 | Fontainebleau Las Vegas, Winchester, Nevada, U.S. | |
| The Ring Presents: The Underdog | Anthony Olascuaga vs. Juan Carlos Camacho | WBO flyweight title | September 11, 2025 | Fontainebleau Las Vegas, Winchester, Nevada, U.S. | ||
| Álvarez vs. Crawford: Once In A Lifetime | Canelo Álvarez vs. Terence Crawford | WBA (Super), WBC, IBF, WBO, The Ring and TBRB undisputed super middleweight titles | September 13, 2025 | Allegiant Stadium, Paradise, Nevada, U.S. |
References
- Both Álvarez vs. Crawford: Public Workout and The Ring Presents: The Underdog were held as part of the three day underca
- Ultimate Fighting Championshiphttps://www.ufc.com/news/paramount-announces-landmark-media-rights-deal-with-zuffa-boxing
- Sportsnet.cahttps://www.sportsnet.ca/ufc/article/dana-white-turki-alalshikh-announce-new-tko-group-boxing-organization/
- UFChttps://www.ufc.com/news/canelo-alvarez-face-terence-crawford-blockbuster-riyadh-season-showdown-saturday-september-13
- ESPN.comhttps://www.espn.com/mma/story/_/id/21341423/ufc-president-dana-white-interested-promoting-boxing-matches
- MMAmania.comhttps://www.mmamania.com/2017/11/8/16623036/dana-white-ufc-is-100-getting-into-boxing
- Bad Left Hookhttps://www.badlefthook.com/2019/10/5/20899912/dana-white-interview-zuffa-potentially-buying-pbc-boxing-broken-model
- RingMagazine.comhttps://ringmagazine.com/en/news/unedited-callum-walsh-ready-to-cash-in-his-ticket-become-the-face-of-zuffa-boxing
- Sports Business Journalhttps://www.sportsbusinessjournal.com/Articles/2025/06/18/dana-white-tkos-new-boxing-venture-to-be-named-zuffa-boxing/
- Dice City Sportshttps://dicecitysports.com/2025/06/19/zuffa-boxing-is-born/
- MMA Fightinghttps://www.mmafighting.com/2025/7/23/24473130/tko-boxing-approved-for-promoters-license-in-nevada-canelo-vs-crawford-official-for-sept-13
- UFChttps://www.ufc.com/news/canelo-alvarez-face-terence-crawford-blockbuster-riyadh-season-showdown-saturday-september-13
- www.boxingscene.comhttps://www.boxingscene.com/articles/zuffa-boxing-first-show-planned-for-january-23-on-paramount
- Ring Magazinehttps://ringmagazine.com/en/news/canelo-alvarez-vs-terence-crawford-undercard-will-take-place-over-2-3-days-says-turki-alalshikh
- Fight Maghttps://www.fightmag.com/canelo-vs-crawford-five-fights-set-for-public-workout/
- Bad Left Hookhttps://www.badlefthook.com/boxing-news/109606/anthony-olascuaga-vs-juan-carlos-camacho-planned-for-september