| Year | Title | Role | Notes |
| 1994–1996 | SMart | Co-presenter | |
| 1995 | Fully Booked | presenter |
| 1996 | The Big Breakfast | Co-presenter | |
| 1996–1998 | Top of the Pops | Co-presenter | |
| 1996–1999 | Live & Kicking | Co-presenter | |
| 1999–2001 | The Priory | Co-presenter | With Jamie Theakston |
| 2002 | Brit Awards | Co-presenter | With Frank Skinner |
| 2005 | Strictly Dance Fever | Co-presenter | |
| Strictly Come Dancing | Contestant | Series 3 |
| 2006 | Extinct | Co-presenter | 1 series; with Trevor McDonald |
| 2007 | Soapstar Superstar | Presenter | 1 series |
| Grease Is the Word | Presenter | 1 series |
| 2009 | Britain's Best Brain | Co-presenter | 1 series; with Jamie Theakston |
| 2011–2020 | Strictly Come Dancing: It Takes Two | Presenter | 10 series, final 2 co-presented by Rylan Clark |
| 2012–2013, 2016–2017 | The One Show | Guest presenter | 6 episodes |
| 2013 | Doctor Who Live: The Next Doctor | Presenter | One-off episode |
| Children in Need | Co-presenter | |
| The Nation's Favourite Elvis Song | Narrator | One-off episode |
| 2014 | The Voice: Louder on Two | Presenter | 1 series |
| Strictly Come Dancing | Stand-in presenter | 6 episodes |
| 2015 | EastEnders: Backstage Live | Presenter | One-off episode |
| The Nation's Favourite '70s Number One | Narrator | One-off episode |
| BBC Young Dancer | Co-presenter | Grand final; with Darcey Bussell and Clemency Burton-Hill |
| Hacker's Birthday Bash: 30 Years of Children's BBC | Herself | One-off episode |
| Don't Tell the Bride | Narrator | 1 series |
| The Nation's Favourite '80s Number One | Narrator | One-off episode |
| 2016 | Can't Touch This | Co-presenter | 1 series; with Ashley Banjo |
| The Nation's Favourite Carpenters Song | Narrator | One-off episode |
| Film 2016 | Guest presenter | 1 episode |
| 2017 | Saturday Mash-Up! | Guest | 1 episode |
| The Big Family Cooking Showdown | Co-presenter | 1 series; with Nadiya Hussain |
| 2018 | Zoe Ball's Hardest Road Home | | One-off |
| Zoe Ball on...Saturday/Sunday | Presenter | 1 series + Christmas specials |
| 2020 | The Big Night In | Co-presenter | |
| 2020–present | Celebrity Gogglebox | Herself | 5 series; with son Woody Fred Cook |
| 2021 | The Masked Dancer | Contestant | Llama, revealed in Episode 5 |
| The Wheel | Participant | Christmas special |
| 2023 | Queen of Oz | Herself | 1 episode (Ep 1) |
| Mamma Mia! I Have a Dream | Presenter | Talent show |
| 2025 | VE Day 80: A Celebration to Remember | Presenter | Concert |
| TBA | Just One Thing | Co-presenter | With Clive Myrie and Roman Kemp |
