YouTube Premium
Updated: 12/20/2025, 12:03:13 PM Wikipedia source
YouTube Premium (formerly Music Key and YouTube Red) is a subscription service offered by the American video platform YouTube. The service provides ad-free access to content across the service, as well as access to exclusive YouTube Originals programming produced in collaboration with the site's creators, ability to download videos and listen background playback of videos on mobile devices, and access to the music streaming service, YouTube Music, along with other benefits. It has over 125 million subscribers. The service was launched on November 14, 2014, as Music Key, offering advertisement-free streaming of music videos from participating labels on YouTube and Google Play Music. The service was then revised and relaunched as YouTube Red on October 21, 2015, expanding its scope to offer advertisement-free access to all YouTube videos, as opposed to just music. YouTube announced the rebranding of the service as YouTube Premium on May 17, 2018, alongside the return of YouTube Music as a separate subscription service. Later in the year, it was reported that YouTube was planning to make some of the original content associated with the service available on an ad-supported basis.
Infobox
Tables
| History of expansion | ||
| As Music Key | ||
| Date | Countries/regions | Reference(s) |
| November 14, 2014 | United States | |
| As YouTube Red | ||
| Date | Countries/regions | Reference(s) |
| October 21, 2015 | United States | |
| May 18, 2016 | Australia New Zealand | |
| December 6, 2016 | South Korea | |
| As YouTube Premium | ||
| Date | Countries/regions | Reference(s) |
| May 22, 2018 | Australia Mexico New Zealand South Korea (paid only) United States | |
| June 18, 2018 | Austria Canada Finland France Germany Ireland Italy Norway Russia (suspended on March 10, 2022, until further notice) Spain Sweden United Kingdom | |
| August 29, 2018 | Belgium Netherlands Denmark Luxembourg | |
| September 26, 2018 | Brazil | |
| November 14, 2018 | Chile Colombia Japan Peru Portugal Switzerland Ukraine | |
| March 13, 2019 | Argentina Bolivia Costa Rica Dominican Republic Ecuador El Salvador Guatemala Honduras India Nicaragua Panama Paraguay South Africa Uruguay | |
| May 16, 2019 | Bulgaria Cyprus Czech Republic Hungary North Macedonia Poland Romania | |
| July 17, 2019 | Bosnia & Herzegovina Croatia Estonia Greece Iceland Latvia Liechtenstein Lithuania Malta Serbia Slovakia Slovenia Turkey | |
| September 11, 2019 | Bahrain Israel Kuwait Lebanon Oman Qatar Saudi Arabia United Arab Emirates | |
| November 6, 2019 | Hong Kong Indonesia Malaysia Philippines Singapore Taiwan Thailand | |
| March 10, 2020 | Nigeria Turks and Caicos Islands Venezuela | |
| June 10, 2020 | American Samoa Aruba Belarus Bermuda Cayman Islands Egypt French Guiana French Polynesia Guadeloupe Guam Northern Mariana Islands Papua New Guinea Puerto Rico U.S. Virgin Islands | |
| April 12, 2023 | Vietnam | |
| August 2, 2023 | Bangladesh Nepal Pakistan Sri Lanka | |
| December 5, 2023 | Algeria Cambodia Georgia Ghana Iraq Jordan Kenya Laos Senegal Tunisia | |
| March 14, 2024 | Azerbaijan Jamaica Kazakhstan Libya Morocco Réunion Tanzania Uganda Yemen Zimbabwe | |
References
- YouTube Official Bloghttps://blog.youtube/inside-youtube/20-years-125-million-subscribers-lyor-cohen/
- The Vergehttps://www.theverge.com/2018/6/18/17475122/youtube-music-premium-launch-us-canada-uk
- support.google.comhttps://support.google.com/youtube/answer/6307365
- GSMArena.comhttps://www.gsmarena.com/youtube_premium_and_music_now_available_in_14_more_countries_-news-43692.php
- YouTube Official Bloghttps://blog.youtube/news-and-events/youtube-music-premium-100-million-subscribers/
- The Vergehttps://www.theverge.com/2016/6/23/12020774/youtube-red-google-original-tv-series-step-up-lionsgate
- Engadgethttps://www.engadget.com/2014/11/12/youtube-launches-music-key/
- The Vergehttps://www.theverge.com/2014/11/12/7201969/youtube-music-key-new-subscription-service
- Varietyhttps://variety.com/2014/digital/news/youtube-launches-music-key-subscription-service-with-more-than-30-million-songs-1201354498/
- The Vergehttps://www.theverge.com/2015/10/21/9566973/youtube-red-ad-free-offline-paid-subscription-service
- Official YouTube Bloghttps://youtube.googleblog.com/2018/05/introducing-youtube-premium.html
- The Vergehttps://www.theverge.com/2018/5/17/17364056/youtube-music-premium-google-launch
- The Vergehttps://www.theverge.com/2014/11/12/7201969/youtube-music-key-new-subscription-service
- PC Worldhttps://web.archive.org/web/20170327165752/http://www.pcworld.com/article/2848025/streaming-media/google-play-music-subscribers-will-get-free-access-to-youtube-music-key.html
- The New York Timeshttps://www.nytimes.com/2010/01/21/technology/internet/21youtube.html
- Varietyhttps://variety.com/2013/digital/news/youtubes-30-pay-video-partners-run-from-kid-fare-to-cage-matches-1200478570/
- Varietyhttps://variety.com/2015/digital/news/youtube-red-launches-ad-free-svod-netflix-1201623219
- Adweekhttps://www.adweek.com/digital/pewdiepie-on-youtube-red-adblock-has-actual-consequences/
- The Sydney Morning Heraldhttp://www.smh.com.au/technology/technology-news/youtube-red-subscription-service-launches-in-australia-plus-youtube-music-app-20160517-gowy55.html
- Stuffhttp://www.stuff.co.nz/technology/80099722/premium-version-of-youtube-arrives-in-nz
- TechCrunchhttps://techcrunch.com/2016/08/03/youtube-kids-rolls-out-an-ad-free-option/
- "Google launches ad-free YouTube subscription service in Korea" Archived April 10, 2022, at the Wayback Machine, Korea Hhttp://www.koreaherald.com/view.php?ud=20161206000679
- Ars Technicahttps://arstechnica.com/gadgets/2018/05/youtubes-revamped-music-subscription-service-launches-on-may-22/
- The Vergehttps://www.theverge.com/2018/6/18/17475122/youtube-music-premium-launch-us-canada-uk
- "How YouTube Red Successfully Rebranded After Years of Sounding Like a Porn Site"https://www.adweek.com/convergent-tv/how-youtube-red-successfully-rebranded-after-years-of-sounding-like-a-porn-site/
- www.kodino.comhttps://www.kodino.com/ca/youtube-premium-without-ads-for-only-0-50-per-month-step-by-step-guide-on-how-to-activate-it
- Digital Music Newshttps://www.digitalmusicnews.com/2019/07/18/youtube-premium-music-countries/
- The Indian Expresshttps://indianexpress.com/article/technology/tech-news-technology/youtube-music-premium-subscription-upi-id-how-to-6363695/
- The Vergehttps://www.theverge.com/2021/8/2/22605455/youtube-premium-lite-pilot-benelux-nordics-experiment-ad-free-subscription
- The Vergehttps://www.theverge.com/2023/9/25/23889917/youtube-premium-lite-subscription-discontinued-retired
- Mashablehttps://mashable.com/article/youtube-4k-premium-experiment-ends
- The Vergehttps://www.theverge.com/2023/4/10/23677141/youtube-premium-subscribers-higher-quality-video-1080p
- ZDNEThttps://www.zdnet.com/home-and-office/home-entertainment/youtube-premium-quietly-raises-subscription-prices/
- NDTV Gadgets360.comhttps://gadgets.ndtv.com/android/features/android-oreo-best-new-features-download-1740960
- TechCrunchhttps://techcrunch.com/2015/10/21/youtube-red
- YouTube Helphttps://web.archive.org/web/20180320094442/https://support.google.com/youtube/answer/6348058
- The Vergehttps://www.theverge.com/2017/4/5/15194374/youtube-tv-live-streaming-10-important-things-to-know
- CNEThttps://www.cnet.com/news/youtube-reportedly-making-future-exclusive-content-free-with-ads-from-2020/
- Varietyhttps://variety.com/2018/digital/news/youtube-originals-strategy-free-ad-supported-shows-scripted-1203037846/
- The Vergehttps://www.theverge.com/2022/1/18/22889889/youtube-originals-series-ending-susanne-daniels
- Wiredhttps://www.wired.com/story/youtube-premium-features-perks/
- The Motley Foolhttps://www.fool.com/the-ascent/personal-finance/articles/5-reasons-youtube-premium-is-worth-every-penny/
- Android Authorityhttps://www.androidauthority.com/youtube-premium-popups-ads-3209067/
- The Vergehttps://www.theverge.com/2024/2/1/24058265/youtube-premium-music-100-million-subscribers
- The Vergehttps://www.theverge.com/2014/6/17/5817408/youtube-reportedly-block-videos-indie-artists
- The Guardianhttps://www.theguardian.com/technology/2014/may/22/indie-labels-youtube-subscription-music
- The Guardianhttps://www.theguardian.com/technology/2014/may/23/talks-indie-labels-stall-youtube-music-subscription-service
- The Guardianhttps://www.theguardian.com/technology/2014/jun/17/youtube-indie-labels-music-subscription
- TechCrunchhttps://techcrunch.com/2015/10/21/an-offer-creators-cant-refuse/
- The Vergehttps://www.theverge.com/2015/10/23/9602998/espn-youtube-red-blackout-pulling-videos
- The New York Timeshttps://www.nytimes.com/2014/09/17/business/media/cd-loving-japan-resists-move-to-digital-music-.html
- Networkworldhttps://www.networkworld.com/article/946156/youtube-red-blocks-japanese-contributors-content-for-refusing-to-use-its-paid-version.html
- RocketNews24http://en.rocketnews24.com/2015/12/04/japanese-music-and-vocaloid-content-disappears-as-youtube-rolls-out-new-paid-service
- YouTube Music Helphttps://support.google.com/youtubemusic/answer/6313540?hl=en&co=GENIE.Platform%3DDesktop
- Reutershttps://www.reuters.com/technology/youtube-google-play-suspend-payment-based-services-russia-2022-03-10/
- Digital Music Newshttps://www.digitalmusicnews.com/2022/03/11/music-industry-russia-exits/
- YouTube Official Bloghttps://blog.youtube/news-and-events/introducing-youtube-premium/
- YouTube Official Bloghttps://blog.youtube/news-and-events/youtube-music-and-youtube-premium/
- Android Policehttps://www.androidpolice.com/2018/06/18/youtube-premium-music-launch-today-17-countries-including-canada-11-european-countries/
- Android Policehttps://www.androidpolice.com/2018/08/29/youtube-premium-music-premium-now-available-netherlands-belgium-denmark-luxembourg/
- Android Policehttps://www.androidpolice.com/2018/09/26/youtube-premium-music-premium-launch-brazil/
- GSMArenahttps://www.gsmarena.com/youtube_premium_and_music_premium_expand_to_seven_new_countries-news-34221.php
- 9to5Googlehttps://9to5google.com/2019/03/13/youtube-music-premium-india-more-countries/
- Muvi Onehttps://www.muvi.com/industry-updates/youtube-premium-now-available-in-7-european-countries/
- Android Policehttps://www.androidpolice.com/2019/07/17/youtube-premium-and-music-launch-in-13-new-countries-now-available-in-more-than-60/
- Digital Music Newshttps://www.digitalmusicnews.com/2019/07/18/youtube-premium-music-countries/
- Android Centralhttps://www.androidcentral.com/youtube-premium-and-music-expand-8-new-countries-middle-east
- Android Policehttps://www.androidpolice.com/2019/09/10/youtube-premium-music-launch-new-countries-middle-east-gulf-gcc/
- Android Policehttps://www.androidpolice.com/2019/11/06/youtube-premium-and-music-launch-in-7-asian-countries/
- Android Centralhttps://www.androidcentral.com/youtube-premium-and-music-has-now-expanded-seven-new-regions-asia
- Android Policehttps://www.androidpolice.com/2020/03/10/youtube-premium-and-music-now-available-in-nigeria-turks-and-caicos-islands-venezuela/
- GSMArenahttps://www.gsmarena.com/youtube_premium_and_music_now_available_in_14_more_countries_-news-43692.php
- Android Centralhttps://www.androidcentral.com/youtube-music-and-premium-now-available-14-new-markets
- VnExpress Internationalhttps://e.vnexpress.net/news/business/companies/youtube-premium-rolls-out-in-vietnam-4592679.html
- The Daily Starhttps://www.thedailystar.net/tech-startup/news/youtube-premium-launched-bangladesh-bdt-239-month-3385521?amp
- The Express Tribunehttps://tribune.com.pk/story/2428908/youtube-premium-and-youtube-music-arrive-in-pakistan
- ReadME Sri Lankahttps://readme.lk/youtube-premium-is-now-available-in-sri-lanka/
- Google Blog (Mideast & North Africa)https://blog.google/intl/en-mena/product-updates/connect-communicate/youtube-music-premium-expands-to-algeria-jordan-iraq-and-tunisia/
- Google Blog (Africa)https://blog.google/intl/en-africa/company-news/technology/youtube-music-premium-land-in-kenya-senegal-and-ghana/
- 9to5Googlehttps://9to5google.com/2023/12/18/youtube-premium-more-countries/
- Android Kenyahttps://androidkenya.com/2023/12/youtube-premium-lands-in-kenya-for-kshs-499-per-month/
- Google Blog (Mideast & North Africa)https://blog.google/intl/en-mena/product-updates/connect-communicate/youtube-music-premium-expands-to-Libya-Morocco-Yemen/
- Android Policehttps://www.androidpolice.com/youtube-premium-10-new-countries-north-america/
- GSMArenahttps://www.gsmarena.com/youtube_premium_now_available_in_10_more_countries-news-62005.php