Tudum
Updated: 12/10/2025, 5:32:53 PM Wikipedia source
Tudum: A Global Fan Event, also known as Netflix Tudum or Tudum Festival, is a global pop culture event that covers Netflix's original films and television series held annually in São Paulo, Brazil (except from the 2nd to the 4th editions, which had an online format due to the COVID-19 pandemic) until 2025, when it was held in Los Angeles. Held for the first time in January 2020, the event brought singers, actors and actresses from Netflix to promote new work, meet and play with the Brazilian public. In 2025 the event shifted to target the general Netflix global audience. The name of the event comes from the onomatopoetic word that refers to the sound trademark of Netflix (/tədʌm/).
Infobox
Status
Active
Genre
Multigenre
Begins
January 25, 2020 (2020-01-25)
Frequency
Annually
Venue
mw- Ibirapuera Park (Q1 2020); (Q2 2023) Online only (2020–2022) Kia Forum (2025)
Locations
São Paulo, Brazil (Q1 2020); (Q2 2023) Los Angeles, USA (2025)
Years active
5
Inaugurated
January 25, 2020; 5 years ago (2020-01-25)
Most recent
May 31, 2025; 6 months ago (2025-05-31)
Organized by
Netflix
Website
Official event website
Tables
· History › Mixed format › Sixth edition
1
1
#
1
Year
2020
Location
Ibirapuera Park
Host
-
Musical Guests
Anavitória, Melim, Projota, Kevin o Chris, Gretchen and Tropkillaz
2
2
#
2
Year
Online
Location
Maisa Silva
Host
Marília Mendonça, Pabllo Vittar, Emicida, Jottapê and Mil
3
3
#
3
Year
2021
Location
Online
Host
-
4
4
#
4
Year
2022
Location
-
Host
-
5
5
#
5
Year
2023
Location
Ibirapuera Park
Host
Maisa Silva
Chase Stokes
6
6
#
6
Year
2025
Location
Kia Forum
Host
Sofia Carson
Musical Guests
Lady Gaga, Hanumankind
| # | Year | Location | Host | Musical Guests |
| 1 | 2020 | Ibirapuera Park | - | Anavitória, Melim, Projota, Kevin o Chris, Gretchen and Tropkillaz |
| 2 | Online | Maisa Silva | Marília Mendonça, Pabllo Vittar, Emicida, Jottapê and Mil | |
| 3 | 2021 | Online | - | |
| 4 | 2022 | - | - | |
| 5 | 2023 | Ibirapuera Park | Maisa Silva Chase Stokes | |
| 6 | 2025 | Kia Forum | Sofia Carson | Lady Gaga, Hanumankind |
References
- Quarto Nerdhttps://oquartonerd.com.br/tudum-confira-o-que-aconteceu-no-primeiro-dia-do-festival-da-netflix/
- Caprichohttps://capricho.abril.com.br/entretenimento/veja-a-programacao-completa-do-tudum-festival-netflix/
- Olhar Digitalhttps://olhardigital.com.br/2020/01/27/cinema-e-streaming/tudum-o-festival-da-netflix/
- Rolling Stonehttps://rollingstone.uol.com.br/noticia/tudo-o-que-sabemos-sobre-o-festival-da-netflix-tudum-convidados-almanaque-e-mais/
- Diversão e Artehttps://www.correiobraziliense.com.br/diversao-e-arte/2020/10/4885127-tudum-festival-netflix-anuncia-novas-atracoes-do-evento-em-novembro.html
- GKPB – Geek Publicitáriohttps://gkpb.com.br/53610/festival-tudum-netflix-segunda-edicao/
- TUDUM: Netflix's Global Fan Event Unveils Trailer and Talent Line-up – IGNhttps://www.ign.com/articles/tudum-netflix-global-fan-event-trailer-talent-lineup-unveiled
- TechCrunchhttps://techcrunch.com/2021/08/25/netflix-sets-tudum-its-first-ever-virtual-global-fan-event-for-september-25/
- Varietyhttps://variety.com/2021/film/news/netflix-tudum-global-fan-event-stranger-things-the-harder-they-fall-1235048463
- Peoplehttps://people.com/tv/netflix-tudum-first-ever-global-fan-event-bridgerton-stranger-things-the-crown-more/
- Hollywood Reporterhttps://www.hollywoodreporter.com/tv/tv-news/tudum-live-2025-moves-to-netflix-as-variety-show-1236201046/
- Billboardhttps://www.billboard.com/music/music-news/lady-gaga-perform-netflix-tudum-2025-how-watch-1235973720/
- Newsroomhttps://about.netflix.com/en/news/meet-tudum-your-backstage-pass-to-the-netflix-stories-you-love
- The Hollywood Reporterhttps://www.hollywoodreporter.com/business/digital/netflix-launches-news-site-tudum-1235059676/
- Tech Advisorhttps://www.techadvisor.com/article/745402/netflix-steps-up-publishing-efforts-with-tudum-news-website.html