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Super Bowl television ratings

Updated: Wikipedia source

Super Bowl television ratings

Super Bowl television ratings have traditionally been high. One of the most watched annual sporting events in the world, the NFL's championship game is broadcast in over 130 countries in more than 30 languages. Viewership is predominantly North American; the Super Bowl is the most watched television broadcast in the United States every year.

Tables

List of Super Bowl television ratings in the United States with selected figures · United States › English
Rating
Rating
SuperBowl
Rating
Date
Share
Network
Rating
Avg. viewers(millions)
Share
Avg. Halftime Show Viewers (millions)
Original
Households
2024 inflation-adjusted
I
I
SuperBowl
I
Date
January 15, 1967
Network
CBS
Avg. viewers(millions)
26.75
Households
22.6
Households
43
18–49 demographic
Unknown
18–49 demographic
Unknown
Avg. cost of 30-second ad
$42,500
Avg. cost of 30-second ad
$400,781
NBC
NBC
SuperBowl
NBC
Date
24.43
Avg. viewers(millions)
18.5
Avg. Halftime Show Viewers (millions)
36
Households
Unknown
Households
Unknown
18–49 demographic
$37,500
18–49 demographic
$353,630
II
II
SuperBowl
II
Date
January 14, 1968
Network
CBS
Avg. viewers(millions)
39.12
Households
36.8
Households
68
18–49 demographic
Unknown
18–49 demographic
Unknown
Avg. cost of 30-second ad
$54,500
Avg. cost of 30-second ad
$492,795
III
III
SuperBowl
III
Date
January 12, 1969
Network
NBC
Avg. viewers(millions)
41.66
Households
36.0
Households
70
18–49 demographic
Unknown
18–49 demographic
Unknown
Avg. cost of 30-second ad
$55,000
Avg. cost of 30-second ad
$471,593
IV
IV
SuperBowl
IV
Date
January 11, 1970
Network
CBS
Avg. viewers(millions)
44.27
Households
39.4
Households
69
18–49 demographic
Unknown
18–49 demographic
Unknown
Avg. cost of 30-second ad
$78,200
Avg. cost of 30-second ad
$633,172
V
V
SuperBowl
V
Date
January 17, 1971
Network
NBC
Avg. viewers(millions)
46.04
Households
39.9
Households
75
18–49 demographic
Unknown
18–49 demographic
Unknown
Avg. cost of 30-second ad
$72,500
Avg. cost of 30-second ad
$562,903
VI
VI
SuperBowl
VI
Date
January 16, 1972
Network
CBS
Avg. viewers(millions)
56.64
Households
44.2
Households
74
18–49 demographic
Unknown
18–49 demographic
Unknown
Avg. cost of 30-second ad
$86,100
Avg. cost of 30-second ad
$647,223
VII
VII
SuperBowl
VII
Date
January 14, 1973
Network
NBC
Avg. viewers(millions)
53.32
Households
42.7
Households
72
18–49 demographic
Unknown
18–49 demographic
Unknown
Avg. cost of 30-second ad
$88,100
Avg. cost of 30-second ad
$624,031
VIII
VIII
SuperBowl
VIII
Date
January 13, 1974
Network
CBS
Avg. viewers(millions)
51.70
Households
41.6
Households
73
18–49 demographic
Unknown
18–49 demographic
Unknown
Avg. cost of 30-second ad
$103,500
Avg. cost of 30-second ad
$659,900
IX
IX
SuperBowl
IX
Date
January 12, 1975
Network
NBC
Avg. viewers(millions)
56.05
Households
42.4
Households
72
18–49 demographic
Unknown
18–49 demographic
Unknown
Avg. cost of 30-second ad
$107,000
Avg. cost of 30-second ad
$625,259
X
X
SuperBowl
X
Date
January 18, 1976
Network
CBS
Avg. viewers(millions)
57.71
Households
42.3
Households
78
18–49 demographic
Unknown
18–49 demographic
Unknown
Avg. cost of 30-second ad
$110,000
Avg. cost of 30-second ad
$607,830
XI
XI
SuperBowl
XI
Date
January 9, 1977
Network
NBC
Avg. viewers(millions)
62.05
Households
44.4
Households
73
18–49 demographic
Unknown
18–49 demographic
Unknown
Avg. cost of 30-second ad
$125,000
Avg. cost of 30-second ad
$648,613
XII
XII
SuperBowl
XII
Date
January 15, 1978
Network
CBS
Avg. viewers(millions)
78.94
Households
47.2
Households
67
18–49 demographic
Unknown
18–49 demographic
Unknown
Avg. cost of 30-second ad
$162,300
Avg. cost of 30-second ad
$782,435
XIII
XIII
SuperBowl
XIII
Date
January 21, 1979
Network
NBC
Avg. viewers(millions)
74.74
Households
47.1
Households
74
18–49 demographic
Unknown
18–49 demographic
Unknown
Avg. cost of 30-second ad
$185,000
Avg. cost of 30-second ad
$801,497
XIV
XIV
SuperBowl
XIV
Date
January 20, 1980
Network
CBS
Avg. viewers(millions)
76.24
Households
46.3
Households
67
18–49 demographic
Unknown
18–49 demographic
Unknown
Avg. cost of 30-second ad
$222,000
Avg. cost of 30-second ad
$847,204
XV
XV
SuperBowl
XV
Date
January 25, 1981
Network
NBC
Avg. viewers(millions)
68.29
Households
44.4
Households
63
18–49 demographic
Unknown
18–49 demographic
Unknown
Avg. cost of 30-second ad
$275,000
Avg. cost of 30-second ad
$951,126
XVI
XVI
SuperBowl
XVI
Date
January 24, 1982
Network
CBS
Avg. viewers(millions)
85.24
Households
49.1
Households
73
18–49 demographic
Unknown
18–49 demographic
Unknown
Avg. cost of 30-second ad
$324,300
Avg. cost of 30-second ad
$1,056,659
XVII
XVII
SuperBowl
XVII
Date
January 30, 1983
Network
NBC
Avg. viewers(millions)
81.77
Households
48.6
Households
69
18–49 demographic
Unknown
18–49 demographic
Unknown
Avg. cost of 30-second ad
$400,000
Avg. cost of 30-second ad
$1,262,813
XVIII
XVIII
SuperBowl
XVIII
Date
January 22, 1984
Network
CBS
Avg. viewers(millions)
77.62
Households
46.4
Households
71
18–49 demographic
Unknown
18–49 demographic
Unknown
Avg. cost of 30-second ad
$368,200
Avg. cost of 30-second ad
$1,114,389
XIX
XIX
SuperBowl
XIX
Date
January 20, 1985
Network
ABC
Avg. viewers(millions)
85.53
Households
46.4
Households
63
18–49 demographic
Unknown
18–49 demographic
Unknown
Avg. cost of 30-second ad
$525,000
Avg. cost of 30-second ad
$1,534,878
XX
XX
SuperBowl
XX
Date
January 26, 1986
Network
NBC
Avg. viewers(millions)
92.57
Households
48.3
Households
70
18–49 demographic
Unknown
18–49 demographic
Unknown
Avg. cost of 30-second ad
$550,000
Avg. cost of 30-second ad
$1,577,702
XXI
XXI
SuperBowl
XXI
Date
January 25, 1987
Network
CBS
Avg. viewers(millions)
87.19
Households
45.8
Households
66
18–49 demographic
Unknown
18–49 demographic
Unknown
Avg. cost of 30-second ad
$600,000
Avg. cost of 30-second ad
$1,660,633
XXII
XXII
SuperBowl
XXII
Date
January 31, 1988
Network
ABC
Avg. viewers(millions)
80.14
Households
41.9
Households
62
18–49 demographic
Unknown
18–49 demographic
Unknown
Avg. cost of 30-second ad
$645,000
Avg. cost of 30-second ad
$1,714,858
XXIII
XXIII
SuperBowl
XXIII
Date
January 22, 1989
Network
NBC
Avg. viewers(millions)
81.59
Households
43.5
Households
68
18–49 demographic
Unknown
18–49 demographic
Unknown
Avg. cost of 30-second ad
$675,000
Avg. cost of 30-second ad
$1,712,235
XXIV
XXIV
SuperBowl
XXIV
Date
January 28, 1990
Network
CBS
Avg. viewers(millions)
73.85
Households
39.0
Households
63
18–49 demographic
Unknown
18–49 demographic
Unknown
Avg. cost of 30-second ad
$700,400
Avg. cost of 30-second ad
$1,685,705
XXV
XXV
SuperBowl
XXV
Date
January 27, 1991
Network
ABC
Avg. viewers(millions)
79.51
Households
41.9
Households
63
18–49 demographic
Unknown
18–49 demographic
Unknown
Avg. cost of 30-second ad
$800,000
Avg. cost of 30-second ad
$1,846,860
XXVI
XXVI
SuperBowl
XXVI
Date
January 26, 1992
Network
CBS
Avg. viewers(millions)
79.59
Households
40.3
Households
61
18–49 demographic
35.6
18–49 demographic
61
Avg. cost of 30-second ad
$850,000
Avg. cost of 30-second ad
$1,904,589
XXVII
XXVII
SuperBowl
XXVII
Date
January 31, 1993
Network
NBC
Avg. viewers(millions)
90.99
Avg. Halftime Show Viewers (millions)
133.4
Households
45.1
Households
66
18–49 demographic
Unknown
18–49 demographic
Unknown
Avg. cost of 30-second ad
$850,000
Avg. cost of 30-second ad
$1,850,184
XXVIII
XXVIII
SuperBowl
XXVIII
Date
January 30, 1994
Network
90.00
Avg. Halftime Show Viewers (millions)
45.5
Households
66
Households
39.9
18–49 demographic
76
18–49 demographic
$900,000
Avg. cost of 30-second ad
$1,909,317
XXIX
XXIX
SuperBowl
XXIX
Date
January 29, 1995
Network
ABC
Avg. viewers(millions)
83.42
Households
41.3
Households
62
18–49 demographic
Unknown
18–49 demographic
Unknown
Avg. cost of 30-second ad
$1,150,000
Avg. cost of 30-second ad
$2,373,084
XXX
XXX
SuperBowl
XXX
Date
January 28, 1996
Network
NBC
Avg. viewers(millions)
94.08
Households
46.0
Households
68
18–49 demographic
41.2
18–49 demographic
Unknown
Avg. cost of 30-second ad
$1,085,000
Avg. cost of 30-second ad
$2,175,295
XXXI
XXXI
SuperBowl
XXXI
Date
January 26, 1997
Network
Fox
Avg. viewers(millions)
87.87
Households
43.3
Households
65
18–49 demographic
38.5
18–49 demographic
74
Avg. cost of 30-second ad
$1,200,000
Avg. cost of 30-second ad
$2,350,498
XXXII
XXXII
SuperBowl
XXXII
Date
January 25, 1998
Network
NBC
Avg. viewers(millions)
90.00
Households
44.5
Households
67
18–49 demographic
38.7
18–49 demographic
75
Avg. cost of 30-second ad
$1,291,100
Avg. cost of 30-second ad
$2,490,732
XXXIII
XXXIII
SuperBowl
XXXIII
Date
January 31, 1999
Network
Fox
Avg. viewers(millions)
83.72
Households
40.2
Households
61
18–49 demographic
36.4
18–49 demographic
71
Avg. cost of 30-second ad
$1,600,000
Avg. cost of 30-second ad
$3,020,056
XXXIV
XXXIV
SuperBowl
XXXIV
Date
January 30, 2000
Network
ABC
Avg. viewers(millions)
88.47
Households
43.3
Households
63
18–49 demographic
37.9
18–49 demographic
70
Avg. cost of 30-second ad
$2,100,000
Avg. cost of 30-second ad
$3,834,377
XXXV
XXXV
SuperBowl
XXXV
Date
January 28, 2001
Network
CBS
Avg. viewers(millions)
84.34
Households
40.4
Households
61
18–49 demographic
35.8
18–49 demographic
71
Avg. cost of 30-second ad
$2,200,000
Avg. cost of 30-second ad
$3,906,747
XXXVI
XXXVI
SuperBowl
XXXVI
Date
February 3, 2002
Network
Fox
Avg. viewers(millions)
86.80
Households
40.4
Households
61
18–49 demographic
34.7
18–49 demographic
70
Avg. cost of 30-second ad
$2,200,000
Avg. cost of 30-second ad
$3,846,031
XXXVII
XXXVII
SuperBowl
XXXVII
Date
January 26, 2003
Network
ABC
Avg. viewers(millions)
88.64
Households
40.7
Households
61
18–49 demographic
36.4
18–49 demographic
70
Avg. cost of 30-second ad
$2,200,000
Avg. cost of 30-second ad
$3,760,456
XXXVIII
XXXVIII
SuperBowl
XXXVIII
Date
February 1, 2004
Network
CBS
Avg. viewers(millions)
89.80
Households
41.4
Households
63
18–49 demographic
35.7
18–49 demographic
72
Avg. cost of 30-second ad
$2,302,200
Avg. cost of 30-second ad
$3,832,538
XXXIX
XXXIX
SuperBowl
XXXIX
Date
February 6, 2005
Network
Fox
Avg. viewers(millions)
86.07
Households
41.1
Households
62
18–49 demographic
33.2
18–49 demographic
68
Avg. cost of 30-second ad
$2,400,000
Avg. cost of 30-second ad
$3,863,963
XL
XL
SuperBowl
XL
Date
February 5, 2006
Network
ABC
Avg. viewers(millions)
90.75
Avg. Halftime Show Viewers (millions)
89.90
Households
41.6
Households
62
18–49 demographic
34.6
18–49 demographic
69
Avg. cost of 30-second ad
$2,500,000
Avg. cost of 30-second ad
$3,899,389
XLI
XLI
SuperBowl
XLI
Date
February 4, 2007
Network
CBS
Avg. viewers(millions)
93.18
Households
42.6
Households
64
18–49 demographic
35.2
18–49 demographic
70
Avg. cost of 30-second ad
$2,385,365
Avg. cost of 30-second ad
$3,617,287
XLII
XLII
SuperBowl
XLII
Date
February 3, 2008
Network
Fox
Avg. viewers(millions)
97.45
Households
43.1
Households
65
18–49 demographic
37.5
18–49 demographic
73
Avg. cost of 30-second ad
$2,699,963
Avg. cost of 30-second ad
$3,943,114
XLIII
XLIII
SuperBowl
XLIII
Date
February 1, 2009
Network
NBC
Avg. viewers(millions)
98.73
Households
42.0
Households
64
18–49 demographic
36.7
18–49 demographic
72
Avg. cost of 30-second ad
$3,000,000
Avg. cost of 30-second ad
$4,396,929
XLIV
XLIV
SuperBowl
XLIV
Date
February 7, 2010
Network
CBS
Avg. viewers(millions)
106.48
Households
45.0
Households
68
18–49 demographic
38.6
18–49 demographic
75
Avg. cost of 30-second ad
$2,800,000
Avg. cost of 30-second ad
$4,037,418
XLV
XLV
SuperBowl
XLV
Date
February 6, 2011
Network
Fox
Avg. viewers(millions)
111.04
Avg. Halftime Show Viewers (millions)
110.2
Households
46.0
Households
69
18–49 demographic
39.9
18–49 demographic
77
Avg. cost of 30-second ad
$2,948,649
Avg. cost of 30-second ad
$4,121,566
XLVI
XLVI
SuperBowl
XLVI
Date
February 5, 2012
Network
NBC
Avg. viewers(millions)
111.35
Avg. Halftime Show Viewers (millions)
114
Households
47.0
Households
71
18–49 demographic
40.5
18–49 demographic
78
Avg. cost of 30-second ad
$3,442,752
Avg. cost of 30-second ad
$4,715,258
XLVII
XLVII
SuperBowl
XLVII
Date
February 3, 2013
Network
CBS
Avg. viewers(millions)
108.69
Avg. Halftime Show Viewers (millions)
110.8
Households
46.4
Households
69
18–49 demographic
39.7
18–49 demographic
77
Avg. cost of 30-second ad
$3,765,130
Avg. cost of 30-second ad
$5,082,388
XLVIII
XLVIII
SuperBowl
XLVIII
Date
February 2, 2014
Network
Fox
Avg. viewers(millions)
112.19
Avg. Halftime Show Viewers (millions)
115.3
Households
46.7
Households
69
18–49 demographic
39.3
18–49 demographic
77
Avg. cost of 30-second ad
$4,084,864
Avg. cost of 30-second ad
$5,425,623
XLIX
XLIX
SuperBowl
XLIX
Date
February 1, 2015
Network
NBC
Avg. viewers(millions)
114.44
Avg. Halftime Show Viewers (millions)
121
Households
47.5
Households
71
18–49 demographic
39.1
18–49 demographic
79
Avg. cost of 30-second ad
$4,283,129
Avg. cost of 30-second ad
$5,681,775
50
50
SuperBowl
50
Date
February 7, 2016
Network
CBS
Avg. viewers(millions)
111.86
Avg. Halftime Show Viewers (millions)
115.5
Households
46.6
Households
72
18–49 demographic
37.7
18–49 demographic
79
Avg. cost of 30-second ad
$4,800,000
Avg. cost of 30-second ad
$6,288,852
LI
LI
SuperBowl
LI
Date
February 5, 2017
Network
Fox
Avg. viewers(millions)
111.32
Avg. Halftime Show Viewers (millions)
117.5
Households
45.3
Households
70
18–49 demographic
37.1
18–49 demographic
79
Avg. cost of 30-second ad
$5,399,873
Avg. cost of 30-second ad
$6,926,880
LII
LII
SuperBowl
LII
Date
February 4, 2018
Network
NBC
Avg. viewers(millions)
103.47
Avg. Halftime Show Viewers (millions)
106.6
Households
43.1
Households
68
18–49 demographic
33.4
18–49 demographic
78
Avg. cost of 30-second ad
$5,235,379
Avg. cost of 30-second ad
$6,555,671
LIII
LIII
SuperBowl
LIII
Date
February 3, 2019
Network
CBS
Avg. viewers(millions)
98.48
Avg. Halftime Show Viewers (millions)
98.2
Households
41.1
Households
67
18–49 demographic
31.0
18–49 demographic
78
Avg. cost of 30-second ad
$5,199,916
Avg. cost of 30-second ad
$6,395,159
LIV
LIV
SuperBowl
LIV
Date
February 2, 2020
Network
Fox
Avg. viewers(millions)
101.32
Avg. Halftime Show Viewers (millions)
104
Households
41.6
Households
69
18–49 demographic
30.1
18–49 demographic
77
Avg. cost of 30-second ad
$5,400,000
Avg. cost of 30-second ad
$6,560,962
LV
LV
SuperBowl
LV
Date
February 7, 2021
Network
CBS
Avg. viewers(millions)
95.2
Avg. Halftime Show Viewers (millions)
96.7
Households
38.2
Households
68
18–49 demographic
26.5
18–49 demographic
88
Avg. cost of 30-second ad
$5,500,000
Avg. cost of 30-second ad
$6,382,107
LVI
LVI
SuperBowl
LVI
Date
February 13, 2022
Network
NBC
Avg. viewers(millions)
99.18
Avg. Halftime Show Viewers (millions)
103.4
Households
36.9
Households
72
18–49 demographic
29.5
Avg. cost of 30-second ad
$6,500,000
Avg. cost of 30-second ad
$6,984,137
LVII
LVII
SuperBowl
LVII
Date
February 12, 2023
Network
Fox
Avg. viewers(millions)
114.21
Avg. Halftime Show Viewers (millions)
121
Households
40.4
18–49 demographic
33.8
Avg. cost of 30-second ad
$7,000,000
Avg. cost of 30-second ad
$7,224,006
LVIII
LVIII
SuperBowl
LVIII
Date
February 11, 2024
Network
CBS
Avg. viewers(millions)
120.25
Avg. Halftime Show Viewers (millions)
123.4
Households
42.1
Households
81
18–49 demographic
35.9
18–49 demographic
111
Avg. cost of 30-second ad
$7,000,000
Avg. cost of 30-second ad
$7,000,000
Nickelodeon
Nickelodeon
SuperBowl
Nickelodeon
Date
1.25
Avg. viewers(millions)
0.5
Avg. Halftime Show Viewers (millions)
Unknown
Households
Unknown
Households
Unknown
18–49 demographic
$250,000
18–49 demographic
$250,000
LIX
LIX
SuperBowl
LIX
Date
February 9, 2025
Network
Fox
Avg. viewers(millions)
127.7
Avg. Halftime Show Viewers (millions)
133.5
Avg. cost of 30-second ad
$7,500,000-$8,000,000
SuperBowl
Date
Network
Avg. viewers(millions)
Avg. Halftime Show Viewers (millions)
Households
18–49 demographic
Avg. cost of 30-second ad
Rating
Share
Rating
Share
Original
2024 inflation-adjusted
I
January 15, 1967
CBS
26.75
22.6
43
Unknown
Unknown
$42,500
$400,781
NBC
24.43
18.5
36
Unknown
Unknown
$37,500
$353,630
II
January 14, 1968
CBS
39.12
36.8
68
Unknown
Unknown
$54,500
$492,795
III
January 12, 1969
NBC
41.66
36.0
70
Unknown
Unknown
$55,000
$471,593
IV
January 11, 1970
CBS
44.27
39.4
69
Unknown
Unknown
$78,200
$633,172
V
January 17, 1971
NBC
46.04
39.9
75
Unknown
Unknown
$72,500
$562,903
VI
January 16, 1972
CBS
56.64
44.2
74
Unknown
Unknown
$86,100
$647,223
VII
January 14, 1973
NBC
53.32
42.7
72
Unknown
Unknown
$88,100
$624,031
VIII
January 13, 1974
CBS
51.70
41.6
73
Unknown
Unknown
$103,500
$659,900
IX
January 12, 1975
NBC
56.05
42.4
72
Unknown
Unknown
$107,000
$625,259
X
January 18, 1976
CBS
57.71
42.3
78
Unknown
Unknown
$110,000
$607,830
XI
January 9, 1977
NBC
62.05
44.4
73
Unknown
Unknown
$125,000
$648,613
XII
January 15, 1978
CBS
78.94
47.2
67
Unknown
Unknown
$162,300
$782,435
XIII
January 21, 1979
NBC
74.74
47.1
74
Unknown
Unknown
$185,000
$801,497
XIV
January 20, 1980
CBS
76.24
46.3
67
Unknown
Unknown
$222,000
$847,204
XV
January 25, 1981
NBC
68.29
44.4
63
Unknown
Unknown
$275,000
$951,126
XVI
January 24, 1982
CBS
85.24
49.1
73
Unknown
Unknown
$324,300
$1,056,659
XVII
January 30, 1983
NBC
81.77
48.6
69
Unknown
Unknown
$400,000
$1,262,813
XVIII
January 22, 1984
CBS
77.62
46.4
71
Unknown
Unknown
$368,200
$1,114,389
XIX
January 20, 1985
ABC
85.53
46.4
63
Unknown
Unknown
$525,000
$1,534,878
XX
January 26, 1986
NBC
92.57
48.3
70
Unknown
Unknown
$550,000
$1,577,702
XXI
January 25, 1987
CBS
87.19
45.8
66
Unknown
Unknown
$600,000
$1,660,633
XXII
January 31, 1988
ABC
80.14
41.9
62
Unknown
Unknown
$645,000
$1,714,858
XXIII
January 22, 1989
NBC
81.59
43.5
68
Unknown
Unknown
$675,000
$1,712,235
XXIV
January 28, 1990
CBS
73.85
39.0
63
Unknown
Unknown
$700,400
$1,685,705
XXV
January 27, 1991
ABC
79.51
41.9
63
Unknown
Unknown
$800,000
$1,846,860
XXVI
January 26, 1992
CBS
79.59
40.3
61
35.6
61
$850,000
$1,904,589
XXVII
January 31, 1993
NBC
90.99
133.4
45.1
66
Unknown
Unknown
$850,000
$1,850,184
XXVIII
January 30, 1994
90.00
45.5
66
39.9
76
$900,000
$1,909,317
XXIX
January 29, 1995
ABC
83.42
41.3
62
Unknown
Unknown
$1,150,000
$2,373,084
XXX
January 28, 1996
NBC
94.08
46.0
68
41.2
Unknown
$1,085,000
$2,175,295
XXXI
January 26, 1997
Fox
87.87
43.3
65
38.5
74
$1,200,000
$2,350,498
XXXII
January 25, 1998
NBC
90.00
44.5
67
38.7
75
$1,291,100
$2,490,732
XXXIII
January 31, 1999
Fox
83.72
40.2
61
36.4
71
$1,600,000
$3,020,056
XXXIV
January 30, 2000
ABC
88.47
43.3
63
37.9
70
$2,100,000
$3,834,377
XXXV
January 28, 2001
CBS
84.34
40.4
61
35.8
71
$2,200,000
$3,906,747
XXXVI
February 3, 2002
Fox
86.80
40.4
61
34.7
70
$2,200,000
$3,846,031
XXXVII
January 26, 2003
ABC
88.64
40.7
61
36.4
70
$2,200,000
$3,760,456
XXXVIII
February 1, 2004
CBS
89.80
41.4
63
35.7
72
$2,302,200
$3,832,538
XXXIX
February 6, 2005
Fox
86.07
41.1
62
33.2
68
$2,400,000
$3,863,963
XL
February 5, 2006
ABC
90.75
89.90
41.6
62
34.6
69
$2,500,000
$3,899,389
XLI
February 4, 2007
CBS
93.18
42.6
64
35.2
70
$2,385,365
$3,617,287
XLII
February 3, 2008
Fox
97.45
43.1
65
37.5
73
$2,699,963
$3,943,114
XLIII
February 1, 2009
NBC
98.73
42.0
64
36.7
72
$3,000,000
$4,396,929
XLIV
February 7, 2010
CBS
106.48
45.0
68
38.6
75
$2,800,000
$4,037,418
XLV
February 6, 2011
Fox
111.04
110.2
46.0
69
39.9
77
$2,948,649
$4,121,566
XLVI
February 5, 2012
NBC
111.35
114
47.0
71
40.5
78
$3,442,752
$4,715,258
XLVII
February 3, 2013
CBS
108.69
110.8
46.4
69
39.7
77
$3,765,130
$5,082,388
· United States › Spanish
XLVIII
XLVIII
SuperBowl
XLVIII
Date
February 2, 2014
Network
Fox Deportes
Avg. viewers(millions)
0.56
XLIX
XLIX
SuperBowl
XLIX
Date
February 1, 2015
Network
NBC Universo
Avg. viewers(millions)
0.37
50
50
SuperBowl
50
Date
February 7, 2016
Network
ESPN Deportes
Avg. viewers(millions)
0.47
LI
LI
SuperBowl
LI
Date
February 5, 2017
Network
Fox Deportes
Avg. viewers(millions)
0.65
LII
LII
SuperBowl
LII
Date
February 4, 2018
Network
Universo
Avg. viewers(millions)
0.54
LIII
LIII
SuperBowl
LIII
Date
February 3, 2019
Network
ESPN Deportes
Avg. viewers(millions)
0.47
LIV
LIV
SuperBowl
LIV
Date
February 2, 2020
Network
Fox Deportes
Avg. viewers(millions)
0.76
LV
LV
SuperBowl
LV
Date
February 7, 2021
Network
ESPN Deportes
Avg. viewers(millions)
0.65
LVI
LVI
SuperBowl
LVI
Date
February 13, 2022
Network
Telemundo
Avg. viewers(millions)
1.91
LVII
LVII
SuperBowl
LVII
Date
February 12, 2023
Network
Fox Deportes
Avg. viewers(millions)
0.88
LVIII
LVIII
SuperBowl
LVIII
Date
February 11, 2024
Network
Univision
Avg. viewers(millions)
2.2
LIX
LIX
SuperBowl
LIX
Date
February 9, 2025
Network
Fox Deportes
Avg. viewers(millions)
1.87
Telemundo
Telemundo
SuperBowl
Telemundo
SuperBowl
Date
Network
Avg. viewers(millions)
XLVIII
February 2, 2014
Fox Deportes
0.56
XLIX
February 1, 2015
NBC Universo
0.37
50
February 7, 2016
ESPN Deportes
0.47
LI
February 5, 2017
Fox Deportes
0.65
LII
February 4, 2018
Universo
0.54
LIII
February 3, 2019
ESPN Deportes
0.47
LIV
February 2, 2020
Fox Deportes
0.76
LV
February 7, 2021
ESPN Deportes
0.65
LVI
February 13, 2022
Telemundo
1.91
LVII
February 12, 2023
Fox Deportes
0.88
LVIII
February 11, 2024
Univision
2.2
LIX
February 9, 2025
Fox Deportes
1.87
Telemundo
Super Bowl television ratings in Canada showing network(s) broadcast on and average viewership, 1998–present · International › Canada
Network(s)
Network(s)
Super Bowl
Network(s)
Date
Avg. viewers
English
Network
English
Avg. viewers
XXXII
XXXII
Super Bowl
XXXII
Date
January 25, 1998
English
Global
English
3,000,000
French
RDS
French
Unknown
XXXIII
XXXIII
Super Bowl
XXXIII
Date
January 31, 1999
English
3,399,000
English
Unknown
XXXIV
XXXIV
Super Bowl
XXXIV
Date
January 30, 2000
English
4,000,000
English
Unknown
XXXV
XXXV
Super Bowl
XXXV
Date
January 28, 2001
English
3,000,000
English
Unknown
XXXVI
XXXVI
Super Bowl
XXXVI
Date
February 3, 2002
English
3,600,000[citation needed]
English
Unknown
XXXVII
XXXVII
Super Bowl
XXXVII
Date
January 26, 2003
English
3,600,000
English
617,000
XXXVIII
XXXVIII
Super Bowl
XXXVIII
Date
February 1, 2004
English
3,560,000
English
Unknown
XXXIX
XXXIX
Super Bowl
XXXIX
Date
February 6, 2005
English
3,130,000
English
Unknown
XL
XL
Super Bowl
XL
Date
February 5, 2006
English
4,281,000
English
702,000
XLI
XLI
Super Bowl
XLI
Date
February 4, 2007
English
3,367,000
English
816,000
XLII
XLII
Super Bowl
XLII
Date
February 3, 2008
English
CTV
English
4,234,000
French
905,000
XLIII
XLIII
Super Bowl
XLIII
Date
February 1, 2009
English
3,600,000
English
Unknown
XLIV
XLIV
Super Bowl
XLIV
Date
February 7, 2010
English
6,017,000
English
Unknown
XLV
XLV
Super Bowl
XLV
Date
February 6, 2011
English
6,537,000
English
Unknown
XLVI
XLVI
Super Bowl
XLVI
Date
February 5, 2012
English
7,280,000
English
765,000
XLVII
XLVII
Super Bowl
XLVII
Date
February 3, 2013
English
6,447,000
English
Unknown
XLVIII
XLVIII
Super Bowl
XLVIII
Date
February 2, 2014
English
7,318,000
English
Unknown
XLIX
XLIX
Super Bowl
XLIX
Date
February 1, 2015
English
8,262,000
English
894,000
50
50
Super Bowl
50
Date
February 7, 2016
English
7,372,000
English
939,000
LI
LI
Super Bowl
LI
Date
February 5, 2017
English
CTVCTV 2TSN
English
5,602,000
French
997,000
LII
LII
Super Bowl
LII
Date
February 4, 2018
English
4,470,000
English
949,000
LIII
LIII
Super Bowl
LIII
Date
February 3, 2019
English
5,523,000
English
981,000
LIV
LIV
Super Bowl
LIV
Date
February 4, 2020
English
CTVTSN
English
9,500,000
French
1,669,000
LV
LV
Super Bowl
LV
Date
February 7, 2021
English
9,414,000
English
1,121,000
LVI
LVI
Super Bowl
LVI
Date
February 13, 2022
English
8,485,000
English
951,000
LVII
LVII
Super Bowl
LVII
Date
February 12, 2023
English
8,600,000 .mw- [a]
LVIII
LVIII
Super Bowl
LVIII
Date
February 11, 2024
English
10,000,000[a]
LIX
LIX
Super Bowl
LIX
Date
February 9, 2025
English
8,500,000
Super Bowl
Date
English
French
Network(s)
Avg. viewers
Network
Avg. viewers
XXXII
January 25, 1998
Global
3,000,000
RDS
Unknown
XXXIII
January 31, 1999
3,399,000
Unknown
XXXIV
January 30, 2000
4,000,000
Unknown
XXXV
January 28, 2001
3,000,000
Unknown
XXXVI
February 3, 2002
3,600,000[citation needed]
Unknown
XXXVII
January 26, 2003
3,600,000
617,000
XXXVIII
February 1, 2004
3,560,000
Unknown
XXXIX
February 6, 2005
3,130,000
Unknown
XL
February 5, 2006
4,281,000
702,000
XLI
February 4, 2007
3,367,000
816,000
XLII
February 3, 2008
CTV
4,234,000
905,000
XLIII
February 1, 2009
3,600,000
Unknown
XLIV
February 7, 2010
6,017,000
Unknown
XLV
February 6, 2011
6,537,000
Unknown
XLVI
February 5, 2012
7,280,000
765,000
XLVII
February 3, 2013
6,447,000
Unknown
XLVIII
February 2, 2014
7,318,000
Unknown
XLIX
February 1, 2015
8,262,000
894,000
50
February 7, 2016
7,372,000
939,000
LI
February 5, 2017
CTVCTV 2TSN
5,602,000
997,000
LII
February 4, 2018
4,470,000
949,000
LIII
February 3, 2019
5,523,000
981,000
LIV
February 4, 2020
CTVTSN
9,500,000
1,669,000
LV
February 7, 2021
9,414,000
1,121,000
LVI
February 13, 2022
8,485,000
951,000
LVII
February 12, 2023
8,600,000 [a]
LVIII
February 11, 2024
10,000,000[a]
LIX
February 9, 2025
8,500,000

References

  1. The original figure of 91.63 million was later revised by Nielsen due to their undercount of out-of-home viewers. Howeve
  2. Revised from 112.17 because of a Nielsen error
  3. "Super Bowl viewer ratings down from a year ago"
    https://www.reuters.com/article/us-superbowl-cbs-ratings/super-bowl-viewer-ratings-down-from-a-year-ago-idUSBRE9130P720130204
  4. Sports Illustrated
    https://web.archive.org/web/20071210132742/http://sportsillustrated.cnn.com/2006/writers/steve_rushin/02/03/rushin0206/
  5. CNN
    http://www.cnn.com/2010/US/02/05/super.bowl.viewers.profit/index.html
  6. Vox
    https://www.vox.com/2016/2/5/10921574/super-bowl-ratings
  7. The New York Times
    https://www.nytimes.com/2000/02/01/sports/tv-sports-two-medium-markets-produce-one-big-rating-for-super-bowl.html
  8. Television Is the New Television: The Unexpected Triumph of Old Media in the Digital Age
    https://books.google.com/books?id=ptstBQAAQBAJ&q=super+bowl+television+ratings
  9. Strategic Sport Communication
    https://books.google.com/books?id=DJOm9pVzaqAC&q=super+bowl+television+ratings
  10. Sport and American Society: Exceptionalism, Insularity, 'Imperialism'
    https://books.google.com/books?id=eTDeAAAAQBAJ&q=super+bowl+television+ratings&pg=PA177
  11. "Super Bowl XLV Most Viewed Telecast in U.S. Broadcast History"
    http://www.nielsen.com/us/en/insights/news/2011/super-bowl-xlv-most-viewed-telecast-in-broadcast-history.html
  12. "The Nielsen Company's Guide to Super Bowl XLII"
    https://www.nielsen.com/wp-content/uploads/sites/3/2019/04/The20Nielsen20CompanyE28099s20Guide20To20Super20Bowl20XLIII.pdf
  13. CNBC
    https://www.cnbc.com/2019/02/05/super-bowl-draws-lowest-tv-audience-in-more-than-a-decade-nielsen.html
  14. Nielsen.com
    https://web.archive.org/web/20250212093144/https://www.nielsen.com/news-center/2025/super-bowl-lix-makes-tv-history-with-over-127-million-viewers/
  15. "Super Bowl LV Draws Nearly 92 Million TV Viewers"
    https://www.nielsen.com/us/en/press-releases/2021/super-bowl-lv-draws-nearly-92-million-tv-viewers/
  16. The Hollywood Reporter
    https://www.proquest.com/docview/2339770290
  17. Variety
    https://variety.com/1994/tv/news/nbc-win-beats-spread-117964/
  18. The Futon Critic
    http://www.thefutoncritic.com/ratings/2012/02/06/super-bowl-xlvi-is-most-watched-television-show-in-us-history-221213/20120206nbc04/
  19. The Hollywood Reporter
    https://www.proquest.com/docview/2469224929
  20. The Hollywood Reporter
    https://www.proquest.com/docview/2362063904
  21. The Hollywood Reporter
    https://link.gale.com/apps/doc/A53871915/GPS
  22. Variety
    https://link.gale.com/apps/doc/A65132855/AONE
  23. Variety
    https://variety.com/2001/tv/news/super-survivor-dilates-eye-aud-1117792911/
  24. The Hollywood Reporter
    https://link.gale.com/apps/doc/A82741746/GPS
  25. Variety
    https://variety.com/2003/scene/markets-festivals/fox-enjoys-idol-worship-1117879588/
  26. TelevisionWeek
    https://link.gale.com/apps/doc/A113246221/GPS
  27. "Primetime Ratings Report for the Week of January 30 - February 5, 2006"
    http://www.thefutoncritic.com/ratings/2006/02/07/primetime-ratings-report-for-the-week-of-january-30-february-5-2006-20530/20060207abc03/
  28. "The Rolling Stones Super Bowl Halftime Show"
    https://web.archive.org/web/20090309104117/http://www.donmischerproductions.com/01_Highlights/Highlights/06_SBXL_Halftime/Stones_SuperBowl.html
  29. "A Super Week for CBS"
    http://www.thefutoncritic.com/ratings/2007/02/06/a-super-week-for-cbs--23555/20070206cbs04/
  30. Daily Variety
    https://link.gale.com/apps/doc/A175350809/GPS
  31. "NBC's Record-Breaking Super Bowl XLIII Supercharges the Network's Top-Rated Week of Jan. 26-Feb. 1"
    http://www.thefutoncritic.com/ratings/2009/02/03/nbcs-record-breaking-super-bowl-xliii-supercharges-the-networks-top-rated-week-of-jan-26-feb-1-30300/20090203nbc03/
  32. "CBS's Super Sunday=Super Week"
    http://www.thefutoncritic.com/ratings/2010/02/09/cbss-super-sunday-equals-super-week-34521/20100209cbs03/
  33. "FOX Wins Five of Seven Nights, Moves Into TV's Top Spot"
    http://www.thefutoncritic.com/ratings/2011/02/08/fox-wins-five-of-seven-nights-moves-into-tvs-top-spot-2512/20110208fox02/
  34. "Record-Breaking Super Bowl XLVI and "The Voice" Supercharge the Network's Top-Rated Week of Jan. 30-Feb. 5"
    http://www.thefutoncritic.com/ratings/2012/02/07/nbc-weekly-ratings-record-breaking-super-bowl-xlvi-and-the-voice-supercharge-the-networks-top-rated-week-of-jan-30-feb-5-429214/20120207nbc02/
  35. Super Bowl
    https://web.archive.org/web/20180826124455/https://tvbythenumbers.zap2it.com/sdsdskdh279882992z1/sunday-final-ratings-final-numbers-for-the-super-bowl/
  36. New Girl
    https://web.archive.org/web/20181106210210/https://tvbythenumbers.zap2it.com/sdsdskdh279882992z1/sunday-final-ratings-new-girl-adjusted-up-final-super-bowl-numbers/
  37. The Blacklist
    https://web.archive.org/web/20180622113016/http://tvbythenumbers.zap2it.com/sdsdskdh279882992z1/sunday-final-ratings-the-blacklist-adjusted-down-final-super-bowl-numbers/358679/
  38. Late Show
    https://web.archive.org/web/20180721014453/https://tvbythenumbers.zap2it.com/daily-ratings/sunday-final-ratings-feb-7-2016/
  39. 24: Legacy
    https://web.archive.org/web/20180828204711/https://tvbythenumbers.zap2it.com/daily-ratings/sunday-final-ratings-feb-5-2017-super-bowl-li/
  40. This Is Us
    https://web.archive.org/web/20180826124013/https://tvbythenumbers.zap2it.com/daily-ratings/sunday-final-ratings-feb-4-2018/
  41. The World's Best
    https://web.archive.org/web/20190321055517/https://tvbythenumbers.zap2it.com/daily-ratings/sunday-final-ratings-feb-3-2019/
  42. The Masked Singer
    https://programminginsider.com/sunday-final-ratings-the-masked-singer-third-season-premiere-on-fox-generates-second-largest-total-audience-and-adults-18-49-delivery-for-a-super-bowl-lead-out-in-five-years/
  43. Associated Press
    https://apnews.com/article/super-bowl-los-angeles-rams-nfl-entertainment-sports-11ab48521183736412219285436a10e3
  44. Showbuzz Daily
    https://web.archive.org/web/20210209155901/http://www.showbuzzdaily.com/articles/showbuzzdailys-top-150-sunday-cable-originals-network-finals-2-7-2021.html
  45. Variety
    https://variety.com/2021/tv/news/cbs-sells-out-super-bowl-commercials-advertising-1234893280/
  46. Showbuzz Daily
    https://showbuzzdaily.com/articles/showbuzzdailys-sunday-2-13-2022-top-150-cable-originals-network-finals.html
  47. Sports Media Watch
    https://www.sportsmediawatch.com/2022/02/super-bowl-ratings-low-viewership-high-rams-bengals-nbc-peacock/
  48. Showbuzz Daily
    https://showbuzzdaily.com/articles/skedball-weekly-sports-tv-ratings-2-7-2-13-2022.html
  49. "Super Bowl LVI Draws More Than 101 Million TV Viewers"
    https://www.nielsen.com/us/en/press-releases/2022/super-bowl-lvi-draws-more-than-101-million-tv-viewers/
  50. The Hollywood Reporter
    https://www.hollywoodreporter.com/business/business-news/nbc-sells-out-super-bowl-7m-1235086449/
  51. Sports Media Watch
    https://www.sportsmediawatch.com/2024/02/most-watched-super-bowl-ever-which-game-holds-record/
  52. Showbuzz Daily
    https://showbuzzdaily.com/articles/showbuzzdailys-sunday-2-12-2023-top-150-cable-originals-network-finals.html
  53. Programming Insider
    https://programminginsider.com/sunday-ratings-super-bowl-lviii-on-cbs-nickelodeon-univision-and-paramount-up-7-percent-from-year-ago-big-game-to-set-new-record-viewership/
  54. Sports Media Watch
    https://www.sportsmediawatch.com/2024/02/super-bowl-sunday-2-11-sports-ratings-chiefs-49ers-caitlin-clark-nba-golf/
  55. Billboard
    https://www.billboard.com/lists/most-watched-super-bowl-halftime-shows/
  56. The Tampa Tribune
    https://www.newspapers.com/clip/33320040/the_tampa_tribune/
  57. Colorado Springs Gazette-Telegraph
    https://www.newspapers.com/clip/33320202/colorado_springs_gazettetelegraph/
  58. Paterson Evening News
    https://www.newspapers.com/clip/33320474/the_news/
  59. Colorado Springs Gazette-Telegraph
    https://www.newspapers.com/clip/33320202/colorado_springs_gazettetelegraph/
  60. The Courier-Journal
    https://www.newspapers.com/clip/33320573/the_courierjournal/
  61. Asbury Park Press
    https://www.newspapers.com/clip/33320845/asbury_park_press/
  62. The Sheboygan Press
    https://www.newspapers.com/clip/33320890/the_sheboygan_press/
  63. The Boston Globe
    https://www.newspapers.com/clip/41084779/the_boston_globe/
  64. "Super Bowl Notes, Quotes & Anecdotes"
    https://www.nfl.info/nflmedia/Postseason/2005%20Postseason/Postseason%20Media/SuperBowlNotesQuotes.pdf
  65. The Cincinnati Enquirer
    https://www.newspapers.com/clip/41084967/the_cincinnati_enquirer/
  66. The Boston Globe
    https://www.newspapers.com/clip/41085381/the_boston_globe/
  67. The Los Angeles Times
    https://www.newspapers.com/clip/41085176/the_los_angeles_times/
  68. Saskatoon Star-Phoenix
    https://www.newspapers.com/clip/33246722/starphoenix/
  69. Windsor Star
    https://www.newspapers.com/clip/33247644/the_windsor_star/
  70. The Gazette
    https://www.newspapers.com/clip/33248719/the_gazette/
  71. The Franklin Favorite
    https://www.newspapers.com/clip/41106666/the_franklin_favorite/
  72. The Pittsburgh Post-Gazette
    https://www.newspapers.com/clip/41106899/pittsburgh_postgazette/
  73. The Los Angeles Times
    https://www.newspapers.com/clip/41107160/the_los_angeles_times/
  74. Casper Star-Tribune
    https://www.newspapers.com/clip/41109786/casper_startribune/
  75. Great Falls Tribune
    https://www.newspapers.com/clip/41194780/great_falls_tribune/
  76. The Boston Globe
    https://www.newspapers.com/clip/41194812/the_boston_globe/
  77. Akron Beacon Journal
    https://www.newspapers.com/clip/42556377/the_akron_beacon_journal/
  78. "Super Bowl Ratings History (1967-present)"
    https://www.sportsmediawatch.com/super-bowl-ratings-historical-viewership-chart-cbs-nbc-fox-abc/
  79. "Super Bowl LIV Draws Nearly 100 Million TV Viewers, 44 Million Social Media Interactions"
    https://www.nielsen.com/us/en/press-releases/2020/super-bowl-liv-draws-nearly-100-million-tv-viewers-44-million-social-media-interactions/
  80. Variety
    https://variety.com/2021/tv/news/tv-ratings-cbs-super-bowl-lv-game-1234903247/
  81. The Hollywood Reporter
    https://www.hollywoodreporter.com/tv/tv-news/tv-ratings-super-bowl-lvi-feb-13-2022-1235093067/
  82. "NFL, Fox Deportes announce historic broadcast partnership"
    https://www.nfl.com/news/nfl-fox-deportes-announce-historic-broadcast-partnership-0ap2000000288947
  83. Fox Sports
    http://www.thefutoncritic.com/ratings/2017/02/06/super-bowl-li-on-fox-is-most-viewed-program-in-us-television-history-407412/20170206fox03/
  84. "NBC's Super Bowl LII posts total audience delivery average of 106 million viewers"
    http://www.thefutoncritic.com/ratings/2018/02/05/nbcs-super-bowl-lii-posts-total-audience-delivery-average-of-106-million-viewers-735210/20180205nbc03/
  85. "Super Bowl 50 en ESPN Deportes: Audiencia en hogares aumenta 51% por encima de la transmisión en español de 2015"
    https://espnpressroom.com/us/press-releases/2016/02/super-bowl-50-en-espn-deportes/
  86. Fox Sports
    http://thefutoncritic.com/ratings/2020/02/03/super-bowl-liv-on-fox-draws-massive-audience-316115/20200203fox01/
  87. ESPN
    http://www.espn.com/espnw/sports/article/25926181/super-bowl-liii-viewership-lowest-2007-season
  88. Variety
    https://variety.com/2021/tv/news/tv-ratings-cbs-super-bowl-lv-game-1234903247/
  89. The Hollywood Reporter
    https://www.hollywoodreporter.com/tv/tv-news/super-bowl-lvii-tv-ratings-sunday-feb-12-2023-1235324162/
  90. "Super Bowl LVIII sets TV ratings record with 123.4M viewers". Associated Press. February 12, 2024. Retrieved on Februar
    https://www.espn.com/nfl/story/_/id/39515554/super-bowl-lviii-sets-tv-ratings-record-1234m-viewers
  91. CNBC
    https://www.cnbc.com/2025/02/11/super-bowl-59-viewership.html
  92. The Gazette
    https://www.newspapers.com/clip/34128081/the_gazette/
  93. Ottawa Citizen
    https://www.newspapers.com/clip/34301266/the_ottawa_citizen/
  94. The Gazette
    https://www.newspapers.com/clip/34135880/the_gazette/
  95. Ottawa Citizen
    https://www.newspapers.com/clip/33245746/the_ottawa_citizen/
  96. Financial Post
    https://www.newspapers.com/clip/33252817/national_post/
  97. National Post
    https://www.newspapers.com/clip/34299686/national_post/
  98. The Globe and Mail
    https://link.gale.com/apps/doc/A163587094/STND
  99. Ottawa Citizen
    https://www.newspapers.com/clip/48541075/the-ottawa-citizen/
  100. National Post
    https://www.newspapers.com/clip/34300113/national_post/
  101. National Post
    https://www.newspapers.com/clip/34299910/national_post/
  102. Times Colonist
    https://www.newspapers.com/clip/48544172/times-colonist/
  103. Vancouver Sun
    https://www.newspapers.com/clip/34236662/the_vancouver_sun/
  104. The Globe and Mail
    https://www.theglobeandmail.com/sports/grey-cup-commercial-time-sold-out/article18177845/
  105. The Globe and Mail
    https://www.theglobeandmail.com/sports/30-seconds-worth-110000-for-ctv/article18442805/
  106. The Globe and Mail
  107. Vancouver Sun
    https://www.newspapers.com/clip/48544730/the-vancouver-sun/
  108. The Globe and Mail
  109. The Globe and Mail
    https://www.theglobeandmail.com/report-on-business/industry-news/marketing/commercials-for-the-big-game-a-super-bowl-sized-challenge-for-advertisers/article22591070/
  110. The Globe and Mail
    https://www.theglobeandmail.com/arts/television/article-why-american-ads-are-blocked-again-from-the-super-bowl-broadcast/
  111. National Post
    https://www.newspapers.com/clip/41807207/national_post/
  112. Sports Business Daily
    https://www.sportsbusinessdaily.com/Daily/Issues/2001/01/30/Sports-Media/CBS-Pleased-With-Holding-Viewers-Through-Ravens-Blowout-Win.aspx
  113. National Post
    https://www.newspapers.com/clip/34300399/national_post/
  114. Toronto Star
    https://www.proquest.com/docview/1441324038
  115. "Top Programs - Total Canada January 26-February 1, 2004"
    https://web.archive.org/web/20041021195908/http://www.bbm.ca/en/nat01262004.pdf
  116. "Top Programs - Total Canada January 31-February 6, 2005"
    https://web.archive.org/web/20050305105044/http://www.bbm.ca/en/nat01312005.pdf
  117. The Globe and Mail
    https://www.theglobeandmail.com/sports/big-game-produces-big-tv-numbers/article18443875/
  118. Media In Canada
    http://mediaincanada.com/2008/02/05/superbowl-20080205/
  119. The Globe and Mail
  120. "Top Programs – Total Canada (English) January 28 -February 3, 2008"
    https://web.archive.org/web/20080528185904/http://www.bbm.ca/en/nat01282008.pdf
  121. National Post
    https://www.newspapers.com/clip/34267051/national_post/
  122. Calgary Herald
    https://www.newspapers.com/clip/34266282/calgary_herald/
  123. "Top Programs – Total Canada (English) February 1 - February 7, 2010"
    http://assets.numeris.ca/Downloads/February%201-7,%202010%20(Week%2023).pdf
  124. "Top Programs – Total Canada (English) January 31 - February 6, 2011"
    http://assets.numeris.ca/Downloads/January%2031%20-%20February%206,%202011%20(Week%2023).pdf
  125. "Top Programs – Total Canada (English) January 30 - February 5, 2012"
    http://assets.numeris.ca/Downloads/January%2030%20-%20February%205,%202012%20(Week%2023).pdf
  126. Vancouver Sun
    https://www.newspapers.com/clip/34267381/the_vancouver_sun/
  127. "Top Programs – Total Canada (English) January 28, 2013 - February 3, 2014"
    http://assets.numeris.ca/Downloads/January%2028%20-%20February%203,%202013%20(Week%2023).pdf
  128. "Top Programs – Total Canada (English) January 27 - February 2, 2014"
    http://assets.numeris.ca/Downloads/January%2027-February%202,%202014%20(Week%2023).pdf
  129. "Top Programs – Total Canada (English) January 26 - February 1, 2015"
    http://assets.numeris.ca/Downloads/January%2026%20-%20February%201,%202015%20(National).pdf
  130. "Palmarès des émissions - Québec francophone / Top programs - Québec Franco Du 26 janvier au 1 fevrier 2015 / January 26th to February 1st, 2015"
    https://web.archive.org/web/20190519192927/http://assets.numeris.ca/Downloads/January%2026%20-%20February%201,%202015%20(Quebec).pdf
  131. "Top Programs – Total Canada (English) February 1 - February 7, 2016"
    http://assets.numeris.ca/Downloads/February%201,%202016%20-%20February%207,%202016%20(National).pdf
  132. "Palmarès des émissions - Québec francophone / Top programs - Québec Franc Du 1er février 2016 au 7 février 2016 / February 1st 2016 to February 7th, 2016"
    http://assets.numeris.ca/Downloads/February%201,%202016%20-%20February%207,%202016%20(Quebec).pdf
  133. "Top Programs – Total Canada (English) January 30, 2017 - February 5, 2017"
    http://assets.numeris.ca/Downloads/January%2030,%202017%20-%20February%205,%202017%20(National).pdf
  134. "Palmarès des émissions – Québec francophone / Top programs - Québec Franco Du 30 janvier au 5 février 2017 / January 30th 2017 to February 5th 2017"
    http://assets.numeris.ca/Downloads/January%2030,%202017%20-%20February%205,%202017%20(Quebec).pdf
  135. "Top Programs – Total Canada (English) January 29 - February 4, 2018"
    http://assets.numeris.ca/Downloads/January%2029,%202018%20-%20February%204,%202018%20(National).pdf
  136. "Palmarès des émissions – Québec francophone / Top programs - Québec Franco Du 29 janvier au 4 février 2018 / January 29th, 2018 to February 4th, 2018"
    http://assets.numeris.ca/Downloads/January%2029,%202018%20-%20February%204,%202018%20(Quebec).pdf
  137. "Top Programs – Total Canada (English) January 28, 2019 - February 03, 2019"
    http://assets.numeris.ca/Downloads/January%2028,%202019%20-%20February%203,%202019%20(National).pdf
  138. "Palmarès des émissions – Québec francophone / Top programs - Québec Franco Du 28 janiver 2019 au 3 février 2019 / January 28th, 2019 to February 3rd, 2019"
    http://assets.numeris.ca/Downloads/January%2028,%202019%20-%20February%203,%202019%20(Quebec).pdf
  139. "Top Programs – Total Canada (English)"
    http://assets.numeris.ca/Downloads/January%2027,%202020%20-%20February%2002,%202019%20(National).pdf
  140. "Palmarès des émissions – Québec francophone / Top programs - Québec Franco Du 27 janvier 2020 au 2 février 2020 / January 27th, 2020 to February 2nd, 2020"
    http://assets.numeris.ca/Downloads/January%2027,%202020%20-%20February%2002,%202019%20(Quebec).pdf
  141. "Top Programs – Total Canada (English)"
    https://assets.numeris.ca/Downloads/February%201-February%207,%202021%20(National).pdf
  142. "Palmarès des émissions – Québec francophone / Top programs - Québec Franco Du 1 février 2021 au 7 février 2021 / February 1st, 2021 to February 7th, 2021"
    https://assets.numeris.ca/Downloads/February%201-February%207,%202021%20(Quebec).pdf
  143. "Super Bowl dominates Canadian ratings: Numeris"
    https://mediaincanada.com/2022/02/23/super-bowl-dominates-canadian-ratings-numeris/
  144. Bell Media
    https://www.bellmedia.ca/the-lede/press/kansas-city-chiefs-thrilling-comeback-victory-in-super-bowl-lvii-attracts-8-6-million-viewers-on-ctv-tsn-and-rds/
  145. TSN
    https://www.tsn.ca/super-bowl-lviii-becomes-most-watched-super-bowl-on-record-with-10m-viewers-on-tsn-ctv-and-rds-1.2075127
  146. "Canadian television ratings for Super Bowl LIX fall 15 percent year-over-year"
    https://3downnation.com/2025/02/10/canadian-television-ratings-for-super-bowl-lix-fall-15-percent-year-over-year/#:~:text=Super%20Bowl%20LIX%20drew%20an,last%20year%27s%20NFL%20championship%20game
  147. The Gazette
    https://www.newspapers.com/clip/33253050/the_gazette/
  148. Saskatoon Star-Phoenix
    https://www.newspapers.com/clip/33253448/starphoenix/
  149. Financial Post
    https://www.newspapers.com/clip/33253744/national_post/
  150. Saskatoon Star-Phoenix
    https://www.newspapers.com/clip/33254513/starphoenix/
  151. Vancouver Sun
    https://www.newspapers.com/clip/33254393/the_vancouver_sun/
  152. The Province
    https://www.newspapers.com/clip/33254253/the_province/
  153. Richmond Review
    https://www.newspapers.com/clip/34299437/richmond_review/
  154. Vancouver Sun
    https://www.newspapers.com/clip/33255066/the_vancouver_sun/
  155. The Globe and Mail
    https://link.gale.com/apps/doc/A165661207/STND
  156. The Gazette
    https://www.newspapers.com/clip/34235880/the_gazette/
  157. Sports Business Daily
    https://www.sportsbusinessdaily.com/Daily/Issues/2001/01/30/Sports-Media/CBS-Pleased-With-Holding-Viewers-Through-Ravens-Blowout-Win.aspx
  158. Sports Business Daily
    https://www.sportsbusinessdaily.com/Daily/Issues/2003/01/28/Sports-Media/ABC-Reports-Super-Bowl-Coverage-Up-1-Over-Last-Two-Years.aspx
  159. Toronto Star
    https://www.thestar.com/sports/football/2015/02/03/super-bowl-juggernaut-eclipsing-grey-cup-in-canada.html
  160. The Globe and Mail
    https://www.theglobeandmail.com/sports/ctv-rogers-score-tv-rights-to-nfl/article1076736/
  161. The Globe and Mail
  162. Azteca vence a Televisa en Super Bowl LIV... y show de medio tiempo al partido - Mediotiempo, February 4, 2020
    https://www.mediotiempo.com/futbol-americano/nfl/super-bowl-liv-tv-azteca-supera-televisa-rating
  163. "Global audience of 62.5 million watched Super Bowl LVIII, an increase of 10 percent over 2023"
    https://www.nfl.com/news/global-audience-of-62-5-million-watched-super-bowl-lviii-an-increase-of-10-percent-over-2023
  164. The Hollywood Reporter
    https://www.hollywoodreporter.com/live-feed/tv-ratings-explained-a-guide-what-data-all-means-1245591
  165. NBC Sports
    https://profootballtalk.nbcsports.com/2016/02/09/super-bowl-50-rating-gets-embellished/
  166. "Nielsen Estimates 120.6 Million TV Homes in the U.S. for the 2019–2020 TV Season"
    https://www.nielsen.com/us/en/insights/article/2019/nielsen-estimates-120-6-million-tv-homes-in-the-u-s-for-the-2019-202-tv-season/
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