| Year | Title | Role | Notes |
| 1978 | Grange Hill | Schoolboy | Series 1; episode 1. Uncredited role |
| 1985 | Bergerac | Henry Hoffman's Bodyguard | Series 4; episode 8: "Sins of the Fathers". Uncredited role |
| 1990 | Up to Something! | Various roles | Episodes 1–7. Also writer |
| 1992 | Caught in the Act | Himself - Presenter | Episodes 1–12 |
| 1992–1994 | Run the Risk | Series 1 & 2; 42 episodes |
| 1992, 1998 | Noel's House Party | Sebastian | Series 1; episode 6, & series 7; episodes 12, 14 & 18 |
| 1993 | Win, Lose or Draw | Himself - Guest | Series 4: episodes 21–25 |
| 1994 | Himself - Host | Series 5; 65 episodes |
| 1995–1997 | Lucky Numbers | Himself - Presenter | Series 1–3; 50 episodes |
| The Shane Richie Experience / Love Me Do | Unknown episodes |
| 1997 | Knight School | Herbert Scrope | Series 1; episode 1: "The New Boy" |
| CITV Awards | Baron Rockafella | Television films |
| 1998 | Macbeth | Porter |
| 2000 | Bob Martin | Himself | Series 1; episode 2: "Through the Keyhole" |
| Burnside | Tony Shotton | Episodes 1–4 |
| 2002–2003 | Night and Day | Dr. Danny Dexter | Series 3; 18 episodes |
| 2002–2005, 2010–2016, 2018–2019, 2022–present | EastEnders | Alfie Moon | Series regular: 1,331 episodes |
| 2005 | French and Saunders | Alfie Moon | Episode: "Christmas Celebrity Special" |
| 2006 | What We Did on Our Holiday | Nick Taylor | Television films |
| 2007 | The Good Samaritan | Brian Guest |
| Robbie the Reindeer in Close Encounters of the Herd Kind | Trooper No.1 (voice) |
| 2008 | Skins | Bruce Gelcart | Series 2; episode 2: "Sketch" |
| The Paul O'Grady Show | Himself | Guest presenter: 1 episode |
| 2009 | Minder | Archie Daley | Episodes 1–6 |
| Whatever It Takes | JJ Merrick | Television film |
| New Tricks | Johnny Tevis | Series 6; episode 5: "Death of a Timeshare Salesman" |
| 2010 | 71 Degrees North | Himself | Contestant |
| 2011 | Jim'll Fix It | Presenter |
| 2013–2015 | Children in Need | Co-presenter |
| 2014 | Reflex | Presenter |
| 2014–2016 | The National Lottery: Win Your Wish List |
| 2015 | We're Doomed! The Dad's Army Story | Bill Pertwee | Television film |
| 2015–2016 | Decimate | Himself | Presenter |
| 2015–2020 | The One Show | Guest presenter |
| 2016 | Moving On | Terry | Series 7; episode 1: "Taxi for Linda" |
| 2016, 2018 | Benidorm | Sammy Valentino | Series 8; episode 7, & series 10; episodes 4–7 |
| 2017 | Kat & Alfie: Redwater | Alfie Moon | Main cast; mini-series; episodes 1–6 |
| 2018 | Claude | Denzel Pedal (voice) | Series 1; episodes 1, 2 & 14 |
| Star Boot Sale | Himself - Narrator | Episodes 1–20 |
| 2019 | Caravanning with Shane Richie | Himself - Presenter | Episodes 1–4 |
| 2020 | I'm a Celebrity, Get Me Out of Here! | Himself - Contestant | Series 20; 20 episodes |
| 2021 | The Hit List | Series 4; episode 1: "Celebrity Special 1" |
| 2022 | Tipping Point: Lucky Stars | Series 8; episode 5 |