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PGLang (stylized as pgLang, an abbreviation for "program language") is an American independent multidisciplinary creative communications company headquartered in Los Angeles. Founded and owned by Kendrick Lamar and Dave Free, it specializes in music and visual media production. The company has won six Cannes Lions Awards, including the Special Award for Independent Agency of the Year – Craft in 2023.
| Act | Year signed | Releases under PGLang | Notes |
| Kendrick Lamar | Founder | 2 | Jointly with Interscope |
| Baby Keem | 2020 | 2 | Jointly with Columbia |
| Tanna Leone | 2022 | 1 | Jointly with Def Jam |
| Artist | Album | Details |
| Baby Keem | The Melodic Blue | Released: September 10, 2021 Label: PGLang, Columbia Format: Digital download, streaming, LP Charts: US Certifications: RIAA Platinum |
| Tanna Leone | Sleepy Soldier | Released: April 27, 2022 Label: PGLang, Def Jam Format: Digital download, streaming, LP Charts: — Certifications: — |
| Kendrick Lamar | Mr. Morale & the Big Steppers | Released: May 13, 2022 Label: PGLang, Top Dawg, Aftermath, Interscope Format: Digital download, streaming, CD, LP Charts: US Certifications: — |
| Baby Keem | The Melodic Blue (Deluxe) | Released: October 28, 2022 Label: PGLang, Columbia Format: Digital download, streaming Charts: — Certifications: — |
| Kendrick Lamar | GNX | Released: November 22, 2024 Label: PGLang, Interscope Format: Digital download, streaming, CD, LP Charts: US Certifications: — |
| Baby Keem | Ca$ino | Released: February 20, 2026 Label: PGLang, Columbia Format: Digital download, streaming, CD, LP Charts: US Certifications: — |
| Year | Film | Director(s) | Notes | Distributor |
| 2022 | We Cry Together | Kendrick Lamar Dave Free Jake Schreier | Short film | Top Dawg Entertainment Aftermath Entertainment Interscope Records |
| Kendrick Lamar Live: The Big Steppers Tour | Mike Carson Dave Free Mark A. Ritchie | Concert film | Amazon Studios | |
| 2024 | The Pop Out: Ken & Friends | Damien Gravois Mike Carson | Concert film | Amazon Prime Video Twitch |
| 2025 | Apple Music Super Bowl LIX Halftime Show | Hamish Hamilton | Halftime entertainment | National Football League (NFL) Apple Music |
| 2026 | Booman I | Alexandre Moors LaConnie Govan | Documentary film | PGLang Eerie Times Good Company |
| Booman II | ||||
| Booman III | ||||
| Whitney Springs | Trey Parker | Feature film | Paramount Pictures |
| Year | Song | Artist(s) | Album | Director(s) |
| 2020 | "Hooligan" | Baby Keem | The Melodic Blue | Jake Schreier |
| 2021 | "No Sense" | Savannah Setten | ||
| "Durag Activity" | Baby Keem and Travis Scott | Eliel Ford | ||
| "Family Ties" | Baby Keem and Kendrick Lamar | Dave Free | ||
| The Melodic Blue (album trailer) | Baby Keem | |||
| "Issues" | Jake Schreier | |||
| "First Order of Business" | Dave Free | |||
| 2022 | "16" | Jonas Lindstroem | ||
| "With The Villains" | Tanna Leone | Sleepy Soldier | Neal Farmer | |
| "Death 'N Taxes" | ||||
| "The Heart Part 5" | Kendrick Lamar | Mr. Morale and the Big Steppers | Dave Free and Kendrick Lamar | |
| "N95" | ||||
| "Picasso" | Tanna Leone | Sleepy Soldier | Medet | |
| "Rich Spirit" | Kendrick Lamar | Mr. Morale and the Big Steppers | Calmatic | |
| "Count Me Out" | Dave Free and Kendrick Lamar | |||
| 2023 | "The Hillbillies" | Baby Keem and Kendrick Lamar | —N/a | Neal Farmer |
| 2024 | "Not Like Us" | Kendrick Lamar | —N/a | Dave Free and Kendrick Lamar |
| "Squabble Up" | GNX | Calmatic | ||
| GNX (album trailer) | Dave Free | |||
| 2025 | "Luther" | Kendrick Lamar and SZA | Karena Evans | |
| 2026 | "Birds & the Bees" | Baby Keem | Ca$ino | Jack Begert |
| "Good Flirts" | Baby Keem (featuring Kendrick Lamar and Momo Boyd) | Renell Medrano |
| Title | Release date | Director(s) | Star(s) |
| PGLang for Calvin Klein | January 14, 2021 | Dave Free | Mecca Allah Baby Keem Jordan Ozuna Travis Bennett Ryan Destiny Keith Powers Amber Wagner Danielle Hawkins Liliana Ruiz Taija Brent Faiyaz ExavierTV Kassie Leeann |
| PGLang for Converse | May 2, 2022 | Savannah Setten | Tanna Leone Selah Marley |
| PGLang for Cash App | August 14, 2022 | Dave Free | Kendrick Lamar Ray Dalio ExavierTV |
| PGLang for Converse | October 23–25, 2023 | Jack Begert Hidji Films | Dominic Fike Baby Keem |
| "The Button", PGLang for Chanel | January 20, 2024 | Dave Free | Margaret Qualley Anna Mouglalis Naomi Campbell |
| Kendrick Lamar. Super Bowl LIX Halftime Show (promotional trailer) | September 9, 2024 | Dave Free | Kendrick Lamar |
| "The Salon", PGLang for Cash App | November 26, 2024 | Calmatic | Angel Reese |
| Apple Music SBLIX Halftime Show (Official Trailer) | January 23, 2025 | —N/a | Kendrick Lamar SZA |
| "The Agency" (promotional short film for Project 3 by PGLang) | July 31, 2025 | Jack Begert | Chase Sui Wonders Lionel Boyce |
| "Shadow Play", Project 3 for Adidas Originals | April 2, 2026 | ||
| "Road Work", Project 3 for Adidas Originals | |||
| "Pressure", Project 3 for Adidas Originals | |||
| "I Spy", Project 3 for Adidas Originals | Jude Bellingham | ||
| "Dressed Up", Project 3 for Adidas Originals | April 3, 2026 |