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Nickelodeon

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Nickelodeon

Nickelodeon (commonly shortened to Nick) is an American pay television channel and the flagship property of Nickelodeon Group, a sub-division of the Paramount Media Networks division of Paramount Skydance. Launched on April 1, 1979, as the first cable channel for children, it is primarily aimed at children and adolescents aged 2 to 17, along with a broader family audience through its programming blocks. The channel began as a test broadcast on December 1, 1977, as part of QUBE, an early cable television system broadcast locally in Columbus, Ohio. On April 1, 1979, the channel was renamed Nickelodeon and launched to a new nationwide audience, with Pinwheel as its inaugural program. The network was initially commercial-free and remained without advertising until 1984. Nickelodeon gained a rebranding in programming and image that year, and its ensuing success led to it and its sister networks MTV and VH1 being sold to Viacom in 1985. Nickelodeon began expanding as a franchise model with the addition of sister channels and program blocks. Nick Jr. launched as preschool morning block on January 4, 1988, and was eventually spun-off into the Nick Jr. Channel in 2009. Nicktoons, based on the flagship brand for Nickelodeon original animated series, launched as a standalone channel in 2002. Noggin, an interactive educational brand created in partnership with Sesame Workshop, existed as a television channel from 1999 to 2009, and a mobile streaming service from 2015 to 2024. Two blocks aimed at teenage audiences, Nickelodeon's TEENick and Noggin's The N, were merged to form the TeenNick channel in 2009. As of December 2023, Nickelodeon was available to approximately 70 million pay television households in the United States, down from its peak of 101 million households in 2011. Until August 2025, the channel's content was sent to Canada to air on a children's channel called YTV which lost the rights to air its content on September 1, 2025 along with the channel's Canadian counterpart to shutdown completely.

Infobox

Country
United States
Broadcast area
United States
Headquarters
One Astor PlazaNew York City, U.S.
Languages
mw- English Spanish (via SAP audio track)
Picture format
1080i HDTV (downscaled to letterboxed 480i for the SDTV feed)
Owner
Paramount Skydance
Parent
Nickelodeon Group
Sister channels
List Nick Jr. Channel Nicktoons Nick at Nite TeenNick NickMusic
Founded
December 1, 1977; 48 years ago (1977-12-01)
Launched
April 1, 1979; 46 years ago (1979-04-01)
Founder
Vivian Horner
Former names
C-3 (1977–1979)
Website
nick.com
Affiliated Streaming Service
Paramount
Service(s)
DirecTV Stream, FuboTV, Hulu Live TV, Philo, Spectrum TV Stream, YouTube TV

Tables

· Related networks and services › Other services
mw- } }Nickelodeon HD
mw- } }Nickelodeon HD
Service
mw- } }Nickelodeon HD
Description
Nickelodeon HD (known on-air from 2009 to 2015 as Nick HD) is the high-definition simulcast feed of Nickelodeon that broadcasts in the 1080i resolution format; the feed launched on November 14, 2007, and first began broadcasting content in high-definition on March 9, 2008. Most of the network's original series since 2008, mainly its live-action series and some animated content, as well as episodes of programs carried by Nick at Nite (that were either natively produced in HD after 2000 or were remastered in high definition) are broadcast in HD, along with feature films, Nickelodeon original movies made after 2005 and select episodes, films and series produced before 2008. Other programs unavailable in HD broadcast in pillarboxed 4:3 standard definition. The network's HD content airs with letterboxing on the standard definition channel, and since 2018, many subscription providers carry the high-definition feed and downscale it for the standard-definition feed, broadcasting in 16:9 letterboxed to fit the 4:3 ratio.
Nick on Demand
Nick on Demand
Service
Nick on Demand
Description
Nick on Demand is the network's video-on-demand service, which is available on most subscription providers. It carries Nickelodeon's live-action, animated and preschool programming. Nick at Nite has no on-demand service due to daypart-defined contractual limits for its programming, as its programs are exclusive to an evening timeslot.
Noggin
Noggin
Service
Noggin
Description
Noggin launched as a television channel in a partnership with Sesame Workshop on February 2, 1999. The channel ran until 2009, and an educational streaming service and app aimed at preschoolers launched on March 5, 2015. The app then shut down on July 2, 2024, due to layoffs, and was revived on August 21, 2025, with a new app and a new logo. The revival is targeted at pre-teens instead of preschoolers.
Nick Pluto TV
Nick Pluto TV
Service
Nick Pluto TV
Description
Launched on May 1, 2019, Nick Pluto is one of several free versions of Paramount channels that were introduced on Pluto TV shortly after Viacom acquired the advertiser-supported service in January 2019. It carries mostly archival programs from Nickelodeon's library. Nick Jr. programming is its separate channel, while Nick at Nite programming is instead put under the TV Land branding, and only includes syndicated programming Paramount Skydance has full day rights to. Pluto TV alos carries additional Nickelodeon-branded networks, among them included NickGames (containing the network's game show and reality competition library), and NickMovies (featuring movies produced by Nickelodeon), along with single full-time channels carrying one series and limited-run channels timed to an event or holiday.
Paramount+
Paramount+
Service
Paramount+
Description
The streaming service of Paramount Skydance, Paramount+ offers much of Nickelodeon's library, adding productions from the "classic" era such as You Can't Do That on Television and Double Dare following its rebrand from CBS All Access in 2021.
Service
Description
mw- } }Nickelodeon HD
Nickelodeon HD (known on-air from 2009 to 2015 as Nick HD) is the high-definition simulcast feed of Nickelodeon that broadcasts in the 1080i resolution format; the feed launched on November 14, 2007, and first began broadcasting content in high-definition on March 9, 2008. Most of the network's original series since 2008, mainly its live-action series and some animated content, as well as episodes of programs carried by Nick at Nite (that were either natively produced in HD after 2000 or were remastered in high definition) are broadcast in HD, along with feature films, Nickelodeon original movies made after 2005 and select episodes, films and series produced before 2008. Other programs unavailable in HD broadcast in pillarboxed 4:3 standard definition. The network's HD content airs with letterboxing on the standard definition channel, and since 2018, many subscription providers carry the high-definition feed and downscale it for the standard-definition feed, broadcasting in 16:9 letterboxed to fit the 4:3 ratio.
Nick on Demand
Nick on Demand is the network's video-on-demand service, which is available on most subscription providers. It carries Nickelodeon's live-action, animated and preschool programming. Nick at Nite has no on-demand service due to daypart-defined contractual limits for its programming, as its programs are exclusive to an evening timeslot.
Noggin
Noggin launched as a television channel in a partnership with Sesame Workshop on February 2, 1999. The channel ran until 2009, and an educational streaming service and app aimed at preschoolers launched on March 5, 2015. The app then shut down on July 2, 2024, due to layoffs, and was revived on August 21, 2025, with a new app and a new logo. The revival is targeted at pre-teens instead of preschoolers.
Nick Pluto TV
Launched on May 1, 2019, Nick Pluto is one of several free versions of Paramount channels that were introduced on Pluto TV shortly after Viacom acquired the advertiser-supported service in January 2019. It carries mostly archival programs from Nickelodeon's library. Nick Jr. programming is its separate channel, while Nick at Nite programming is instead put under the TV Land branding, and only includes syndicated programming Paramount Skydance has full day rights to. Pluto TV alos carries additional Nickelodeon-branded networks, among them included NickGames (containing the network's game show and reality competition library), and NickMovies (featuring movies produced by Nickelodeon), along with single full-time channels carrying one series and limited-run channels timed to an event or holiday.
Paramount+
The streaming service of Paramount Skydance, Paramount+ offers much of Nickelodeon's library, adding productions from the "classic" era such as You Can't Do That on Television and Double Dare following its rebrand from CBS All Access in 2021.

References

  1. The logo's wordmark has been in use since September 28, 2009. The variant displayed is meant for white backgrounds; the
  2. Yahoo! Finance
    https://finance.yahoo.com/m/b39c8860-9f0d-35a7-834b-026ac947a05d/viacom%E2%80%99s-nickelodeon-remains.html
  3. The Famous Faces of Indy's WTTV-4
    https://books.google.com/books?id=C-N2CQAAQBAJ&pg=PT105
  4. Hendershot 2004, pp. 15–16.
  5. Tedium: The Dull Side of the Internet
    https://tedium.co/2018/06/26/qube-cable-television-history/
  6. Jay Bobbin. "Nickelodeon 20th Birthday from Green Slime to Prime Time, The Kids Network Celebrates with Lots of Special
    https://web.archive.org/web/20110624034539/http://www.highbeam.com/doc/1P2-23112505.html
  7. Milwaukee Sentinel
    https://news.google.com/newspapers?id=m4FQAAAAIBAJ&pg=7074%2C425626
  8. Hendershot 2004, p. 21–22.
  9. Wrestlenomics
    https://wrestlenomics.com/u-s-cable-network-households-universe-1990-2023-nielsen-data/
  10. "Pinwheel Everyday 7am to 9pm"
    https://web.archive.org/web/20131211111538/http://www.qube-tv.com/qube-tv/GUIDE_PDFS/PAGE47-48.pdf
  11. The Philadelphia Inquirer
    https://www.newspapers.com/clip/37580454/television_better_shows_for_youngsters/
  12. Syndeo Institute at The Cable Center
    https://syndeoinstitute.org/the-hauser-oral-history-project/h-listings/gustave-hauser/
  13. Hendershot 2004, p. 54.
  14. "Nick News with Linda Ellerbee – TV Show Rating For Kids and Families"
    http://www.commonsensemedia.org/tv-reviews/Nick-News-with-Linda.html/details
  15. Nick News
    https://variety.com/2020/tv/news/nick-news-race-alicia-keys-1234646301/
  16. Sporting News
    https://www.sportingnews.com/us/nfl/news/broncos-rams-nickelodeon-nfl-christmas-game/wkdb2prcve74nyda4wstfyxc
  17. Sports Video Group
    https://www.sportsvideo.org/2024/02/01/nickeldeon-nickified-super-bowl-lviii-kick-off-on-monday/
  18. Hendershot 2004, p. 87.
  19. Klickstein 2013.
  20. Hendershot 2004, pp. 104–105.
  21. "Nickelodeon ventures into cartoons"
    https://web.archive.org/web/20110624034529/http://www.highbeam.com/doc/1P2-4067509.html
  22. "Nickelodeon and Dreamworks teaming up"
    http://www.tvsquad.com/2006/10/25/nickelodeon-and-dreamworks-teaming-up/
  23. The Orlando Sentinel
    https://www.newspapers.com/newspage/269223244/?terms=Nickelodeon%20Barbie&match=1
  24. Hendershot 2004, pp. 71–72.
  25. Multichannel News
    http://www.multichannel.com/news/marketing/nielsen-defines-cable-networks-oks-nick-nite/294536
  26. "TV Land Opens up on MONDAY"
    http://nl.newsbank.com/nl-search/we/Archives?p_text_direct-0=0EAE90B826926DA2&p_field_direct-0=document_id
  27. Media Week
    http://www.mediaweek.co.uk/news/217537/Nickelodeon-tells-kids-go-play-anniversary/
  28. Variety
    https://variety.com/1998/biz/news/upn-kids-pick-nick-not-mouse-1117467104/
  29. Decider
    https://decider.com/2016/06/14/the-oral-history-of-nicktoons-part-i-how-the-storied-animation-block-came-to-be/
  30. Kidscreen
    http://kidscreen.com/2000/02/01/27973-20000201/
  31. "Nick Jr.'s NickMom Primetime Comedy Block Sets Launch Date, Adds Docu Series"
    https://web.archive.org/web/20120816235336/http://www.deadline.com/2012/08/nick-jr-%E2%80%99s-nickmom-primetime-comedy-block-sets-launch-date-adds-docu-series/
  32. Tweet from network's Twitter account
    https://twitter.com/NickMom/status/641706404731035648
  33. Facebook
    https://ghostarchive.org/iarchive/facebook/246157688777989/953806038013147
  34. Cable World
    https://web.archive.org/web/20121105162615/http://www.highbeam.com/doc/1G1-71874376.html
  35. Tweet from network's Twitter account
    https://twitter.com/NickMom/status/641706404731035648
  36. Paris Post-Intelligencer
    https://drive.google.com/file/d/1981RU9wzxQhvkZvhufkXEumBc9MtpXDq/view?usp=sharing
  37. New York
    https://nymag.com/daily/entertainment/2011/07/nicks_new_90s_nostalgia_block.html
  38. "HD Discusson: Nickelodeon HD (299)"
    https://www.dbstalk.com/threads/hd-discusson-nickelodeon-hd-299.94500/#post-1126599
  39. "Cable TV Talk"
    https://web.archive.org/web/20080318201010/http://www.cabletvtalk.com/showthread.php?p=12048#post12048
  40. The Los Angeles Times
    https://www.latimes.com/archives/la-xpm-1998-apr-29-ca-43989-story.html
  41. "Noggin Primes For Relaunch with Big, Ambitious Plans Under New Ownership"
    http://www.nickalive.net/2025/08/noggin-primes-for-relaunch-with-big.html
  42. Variety
    https://variety.com/2019/digital/news/viacom-newfronts-pluto-tv-channels-originals-slate-1203200042/
  43. Screen Crush
    https://screencrush.com/vintage-nickelodeon-shows-on-paramount-plus/
  44. Animation World Network
    https://www.awn.com/news/nickelodeon-opens-animation-studio-new-york
  45. opencorporates.com
    https://opencorporates.com/companies/us_de/2143789
  46. www.ibiblio.org
    http://www.ibiblio.org/GameBytes/issue20/misc/sumces.html
  47. Los Angeles Times
    https://www.latimes.com/archives/la-xpm-1992-12-22-fi-2558-story.html
  48. Animation Magazine
    https://www.animationmagazine.net/gaming/thq-holds-onto-nick-game-licensee/
  49. Game Developer
    https://www.gamedeveloper.com/pc/thq-and-nickelodeon-expand-licensing-deal
  50. The Wall Street Journal
    https://www.wsj.com/articles/SB101355202461443920
  51. "Nick History"
    https://web.archive.org/web/20050127084900/http://www.nick.com/all_nick/everything_nick/history_home.jhtml
  52. "Nickelodeon TV & Online Are Perfect Together as Nick.com Takes Top Ratings Spot in March"
    https://web.archive.org/web/20110624034451/http://www.highbeam.com/doc/1G1-54675660.html
  53. "Nick Looks to Gaming As High-Speed Revenue Play"
    http://www.accessmylibrary.com/coms2/summary_0286-10219501_ITM
  54. Engadget
    https://www.engadget.com/2013/02/22/nickelodeon-nick-app/
  55. Streaming Better
    https://streamingbetter.com/comedy-central-mtv-nick-nick-jr-and-paramount-network-tv-everywhere-apps-are-being-discontinued/
  56. Hendershot 2004, p. 36.
  57. Hendershot 2004, p. 39.
  58. Hendershot 2004, pp. 55–56.
  59. "Nickelodeon Magazine Closing"
    https://web.archive.org/web/20090608065534/http://www.multichannel.com/article/278339-Nickelodeon_Magazine_Closing.php
  60. Papercutz-the Kids Graphic Novel Publisher
    http://papercutz.com/nickelodeon-papercutz-announce-first-look-deal
  61. Radio Ink
    https://web.archive.org/web/20131005005043/http://www.radioink.com/article.asp?id=2705468&spid=24698
  62. MediaPost
    http://www.mediapost.com/publications/article/210305/clear-channels-iheartradio-unveils-nick-radio.html
  63. All Access Media Group
    http://www.allaccess.com/net-news/archive/story/122831/nickelodeon-and-ccm-e-launch-first-ever-nick-brand
  64. Wyckoff, NJ Patch
    https://patch.com/new-jersey/wyckoff/4-ways-spend-day-american-dream-meadowlands
  65. CNN
    https://www.cnn.com/2019/10/20/us/giant-nickelodeon-theme-park-new-jersey-trnd/index.html
  66. The Times-Picayune
    http://www.nola.com/business/index.ssf/2009/08/in_a_move_that_mayor.html
  67. Times-Picayune
    http://www.nola.com/business/index.ssf/2009/11/nickelodeon_ends_licensing_agr.html
  68. CNN
    https://www.cnn.com/2019/10/20/us/giant-nickelodeon-theme-park-new-jersey-trnd/index.html
  69. Nick Experiences
    https://www.experiencesbynick.com/
  70. money.cnn.com
    https://money.cnn.com/2007/05/31/news/companies/nickelodeon/
  71. usatoday.com
    http://travel.usatoday.com/hotels/post/2010/05/marriott-hotels-to-woo-families-this-summer-with-help-from-nickelodeon-spongebob-and-dora/93954/1
  72. Business Wire
    http://www.businesswire.com/news/home/20150325006468/en/Karisma-Hotels-Resorts-Viacom-International-Media-Networks#.VdOWxflVhBc
  73. Hotel-Online.com
    https://www.hotel-online.com/press_releases/release/karisma-hotels-resorts-opens-nickelodeon-hotels-resorts-riviera-maya/
  74. www.nickresorts.com
    https://www.nickresorts.com/blog/the-land-of-legends-announces-new-nickelodeon-land-resort
  75. DapsMagic.com
    https://dapsmagic.com/2022/09/garden-grove-to-be-home-of-future-nickelodeon-hotel-resort/
  76. NickALive!
    https://www.nickalive.net/2023/05/nickelodeon-hotel-set-to-return-to.html
  77. Travel Weekly
    https://www.travelweekly.com/Cruise-Travel/Two-NCL-ships-to-have-Nickelodeon-entertainment
  78. USA Today
    https://www.usatoday.com/travel/cruises/item.aspx?ak=44763096.blog&type=blog
  79. Miami Herald
    http://www.miamiherald.com/news/business/tourism-cruises/article26002669.html
  80. Norwegian Cruise Line
    https://wayback.archive-it.org/all/20101209215702/http://www.ncl.com/nclweb/cruiser/cmsPages.html?pageId=Nickelodeon
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