Ms. Incognito
Updated: 12/11/2025, 9:32:02 AM Wikipedia source
Ms. Incognito (Korean: 착한 여자 부세미) is a 2025 South Korean crime romantic drama television series directed by Park Yoo-young and written by Hyun Kyu-ri. Produced under Kross Pictures and Trii Studio, it stars Jeon Yeo-been, Jinyoung, Jang Yoon-ju, Joo Hyun-young and Seo Hyun-woo. It aired on ENA from September 29, to November 4, 2025, every Monday and Tuesday at 22:00 (KST).
Infobox
Also known as
The Good Woman Bu Se-mi
Hangul
착한 여자 부세미
RR
Chakhan yeoja Busemi
MR
Ch'akhan yŏja Pusemi
Genre
mw- Crime Romance Thriller Revenge
Written by
Hyun Gyu-ri
Directed by
Park Yoo-young
Starring
Jeon Yeo-been Jinyoung Jang Yoon-ju Joo Hyun-young Seo Hyun-woo
Country of origin
South Korea
Original language
Korean
No. of episodes
12
Running time
60 minutes
Production companies
Kross PicturesTrii Studio
Network
ENA Genie TV
Release
September 29 (2025-09-29) –November 4, 2025 (2025-11-04)
Producers
Kim Eun-sunYoon Chang-woo
Executive producers
Kim Hyun-jung (CP)Choi Han-gyulHyunwoo Thomas KimKim Jin-yi [ko]
Tables
1
1
Season
1
Season
2
Episode number
3
Episode number
4
Episode number
5
Episode number
6
Episode number
7
Episode number
8
Episode number
9
Episode number
10
Episode number
11
Episode number
12
| Season | Episode number | Average | ||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | |||
| 1 | 0.524 | 0.870 | 1.103 | 1.186 | 1.392 | 1.320 | 1.268 | 1.262 | 1.299 | 1.137 | 1.392 | 1.638 | 1.283 | |
Average TV viewership ratings · Viewership
(Nielsen Korea)
(Nielsen Korea)
Ep.
(Nielsen Korea)
Nationwide
Nationwide
Ep.
Nationwide
Original broadcast date
Seoul
1
1
Ep.
1
Original broadcast date
September 29, 2025
Average audience share
2.408% (3rd)
Average audience share
2.301% (3rd)
2
2
Ep.
2
Original broadcast date
September 30, 2025
Average audience share
4.015% (2nd)
Average audience share
3.694% (2nd)
3
3
Ep.
3
Original broadcast date
October 6, 2025
Average audience share
4.504% (2nd)
Average audience share
4.309% (2nd)
4
4
Ep.
4
Original broadcast date
October 7, 2025
Average audience share
5.068% (2nd)
Average audience share
4.561% (2nd)
5
5
Ep.
5
Original broadcast date
October 13, 2025
Average audience share
5.919% (1st)
Average audience share
5.544% (1st)
6
6
Ep.
6
Original broadcast date
October 14, 2025
Average audience share
5.791% (1st)
Average audience share
5.459% (1st)
7
7
Ep.
7
Original broadcast date
October 20, 2025
Average audience share
5.649% (2nd)
Average audience share
5.086% (2nd)
8
8
Ep.
8
Original broadcast date
October 21, 2025
Average audience share
5.604% (2nd)
Average audience share
5.278% (2nd)
9
9
Ep.
9
Original broadcast date
October 27, 2025
Average audience share
5.735% (2nd)
Average audience share
4.961% (2nd)
10
10
Ep.
10
Original broadcast date
October 28, 2025
Average audience share
5.119% (2nd)
Average audience share
4.620% (2nd)
11
11
Ep.
11
Original broadcast date
November 3, 2025
Average audience share
6.262% (1st)
Average audience share
6.190% (1st)
12
12
Ep.
12
Original broadcast date
November 4, 2025
Average audience share
7.127% (1st)
Average audience share
7.092% (1st)
Average
Average
Ep.
Average
Original broadcast date
5.183%
Average audience share
4.842%
In the table above, the blue numbers represent the lowest ratings and the red numbers represent the highest ratings.
In the table above, the blue numbers represent the lowest ratings and the red numbers represent the highest ratings.
Ep.
In the table above, the blue numbers represent the lowest ratings and the red numbers represent the highest ratings.
| Ep. | Original broadcast date | Average audience share | ||
| (Nielsen Korea) | ||||
| Nationwide | Seoul | |||
| 1 | September 29, 2025 | 2.408% (3rd) | 2.301% (3rd) | |
| 2 | September 30, 2025 | 4.015% (2nd) | 3.694% (2nd) | |
| 3 | October 6, 2025 | 4.504% (2nd) | 4.309% (2nd) | |
| 4 | October 7, 2025 | 5.068% (2nd) | 4.561% (2nd) | |
| 5 | October 13, 2025 | 5.919% (1st) | 5.544% (1st) | |
| 6 | October 14, 2025 | 5.791% (1st) | 5.459% (1st) | |
| 7 | October 20, 2025 | 5.649% (2nd) | 5.086% (2nd) | |
| 8 | October 21, 2025 | 5.604% (2nd) | 5.278% (2nd) | |
| 9 | October 27, 2025 | 5.735% (2nd) | 4.961% (2nd) | |
| 10 | October 28, 2025 | 5.119% (2nd) | 4.620% (2nd) | |
| 11 | November 3, 2025 | 6.262% (1st) | 6.190% (1st) | |
| 12 | November 4, 2025 | 7.127% (1st) | 7.092% (1st) | |
| Average | 5.183% | 4.842% | ||
| In the table above, the blue numbers represent the lowest ratings and the red numbers represent the highest ratings. | ||||
References
- Ten Asiahttps://m.entertain.naver.com/now/article/312/0000727375
- 텐아시아https://www.tenasia.co.kr/article/2025033192144
- Daily Sportshttps://isplus.com/article/view/isp202502040106
- 뉴스1https://www.news1.kr/entertain/broadcast-tv/5682183
- Star Todayhttps://www.mk.co.kr/news/hot-issues/11253028
- Ten Asiahttps://www.tenasia.co.kr/article/2025022863674
- Ten Asiahttps://m.entertain.naver.com/now/article/312/0000730053
- OSEN newshttps://m.entertain.naver.com/now/article/109/0005389155
- edaily.co.krhttps://m.entertain.naver.com/home/article/018/0006129693
- kyunghyanghttps://m.entertain.naver.com/home/article/144/0001070843
- Newsenhttps://m.entertain.naver.com/now/article/609/0001027177
- 한국일보https://www.hankookilbo.com/News/Read/A2025021318150005471
- JTBC 뉴스https://news.jtbc.co.kr/article/NB12221210
- SBS NEWShttps://news.sbs.co.kr/news/endPage.do?news_id=N1008127095
- 스포츠경향https://sports.khan.co.kr/article/202507221731003
- m.entertain.naver.comhttps://m.entertain.naver.com/home/article/421/0008447830
- Nielsen Koreahttps://www.nielsenkorea.co.kr/tv_terrestrial_day.asp?menu=Tit_1&sub_menu=3_1&area=00&begin_date=20250929