Major film studios
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Major film studios are production and distribution companies that release a substantial number of films annually and consistently command a significant share of box office revenue in a given market. In the American and international markets, the major film studios, often known simply as the majors or the Big Five studios, are commonly regarded as the five diversified media conglomerates whose various film production and distribution subsidiaries collectively command approximately 80 to 85% of American box office revenue. The term may also be applied more specifically to the primary motion picture business subsidiary of each respective conglomerate. Since the dawn of filmmaking, the major American film studios have dominated both American cinema and the global film industry. American studios have benefited from a strong first-mover advantage in that they were the first to industrialize filmmaking and master the art of mass-producing and distributing high-quality films with broad cross-cultural appeal. Today, the Big Five majors – Universal Pictures, Paramount Pictures, Warner Bros., Walt Disney Studios, and Sony Pictures – routinely distribute hundreds of films every year into all significant international markets (that is, where discretionary income is high enough for consumers to afford to watch films). The majors enjoy "significant internal economies of scale" from their "extensive and efficient [distribution] infrastructure," while it is "nearly impossible" for a film to reach a broad international theatrical audience without being first picked up by one of the majors for distribution. Today, all the Big Five major studios are also members of the Motion Picture Association (MPA) and the Alliance of Motion Picture and Television Producers (AMPTP).