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List of mergers and acquisitions by Alphabet

Updated: Wikipedia source

List of mergers and acquisitions by Alphabet

Google is a computer software and a web search engine company that acquired, on average, more than one company per week in 2010 and 2011. The table below is an incomplete list of acquisitions, with each acquisition listed being for the respective company in its entirety, unless otherwise specified. The acquisition date listed is the date of the agreement between Google and the acquisition subject. As Google is headquartered in the United States, acquisition is listed in US dollars. If the price of an acquisition is unlisted, then it is undisclosed. If the Google service that is derived from the acquired company is known, then it is also listed here. Google itself was re-organized into a subsidiary of a larger holding company known as Alphabet Inc. in 2015.

As of March 2025, Alphabet has acquired over 200 companies, with its largest acquisition being the purchase of Wiz, a cloud security company, for $32 billion in 2025 (the acquisition received unconditional approval from the European Union in February 2026). Most of the firms acquired by Google are based in the United States, and, in turn, most of these are based in or around the San Francisco Bay Area. To date, Alphabet has divested itself of four business units: Frommers, which was sold back to Arthur Frommer in April 2012; SketchUp, which was sold to Trimble in April 2012, Boston Dynamics in early 2016 and Google Radio Automation, which was sold to WideOrbit in 2009. Many Google products originated as services provided by companies that Google has since acquired. For example, Google's first acquisition was the Usenet company Deja News, and its services became Google Groups. Similarly, Google acquired Dodgeball, a social networking service company, and eventually replaced it with Google Latitude. Other acquisitions include web application company JotSpot, which became Google Sites; Voice over IP company GrandCentral, which became Google Voice; and video hosting service company Next New Networks, which became YouTube Next Lab and Audience Development Group. CEO Larry Page has explained that potential acquisition candidates must pass a sort of "toothbrush test": Are their products potentially useful once or twice a day, and do they improve your life? Following the acquisition of Israel-based startup Waze in June 2013, Google submitted a 10-Q filing with the Securities Exchange Commission (SEC) that revealed that the corporation spent $1 billion on acquisitions during the first half of 2013, with $966 million of that total going to Waze.

Tables

· List of mergers and acquisitions
1
1
Number
1
Acquisition date
February 12, 2001
Company
DejaNews
Business
Usenet
Country
United States
Price (USD)
Used as or integrated with
Google Groups
2
2
Number
2
Acquisition date
September 20, 2001
Company
Outride
Business
Web search engine
Country
Price (USD)
Google Personalized Search
3
3
Number
3
Acquisition date
February 2003
Company
Pyra Labs
Business
Weblog software
Country
Price (USD)
Blogger
4
4
Number
4
Acquisition date
April 2003
Company
Neotonic Software
Business
Customer relationship management
Country
Price (USD)
Google Groups, Gmail
5
5
Number
5
Acquisition date
April 2003
Company
Applied Semantics
Business
Online advertising
Country
$102,000,000
Price (USD)
AdSense, AdWords
6
6
Number
6
Acquisition date
September 30, 2003
Company
Kaltix
Business
Web search engine
Country
Price (USD)
Google Personalized Search
7
7
Number
7
Acquisition date
October 2003
Company
Sprinks
Business
Online advertising
Country
Price (USD)
AdSense, AdWords
8
8
Number
8
Acquisition date
October 2003
Company
Genius Labs
Business
Blogging
Country
Price (USD)
Blogger
9
9
Number
9
Acquisition date
May 10, 2004
Company
Ignite Logic
Business
HTML editor
Country
Price (USD)
Google Sites
10
10
Number
10
Acquisition date
July 13, 2004
Company
Picasa
Business
Image organizer
Country
Price (USD)
Picasa, Blogger
11
11
Number
11
Acquisition date
September 2004
Company
ZipDash
Business
Traffic analysis
Country
Price (USD)
Google Maps
12
12
Number
12
Acquisition date
October 2004
Company
Where2
Business
Map analysis
Country
Australia
Price (USD)
13
13
Number
13
Acquisition date
October 27, 2004
Company
Keyhole
Business
United States
Country
Price (USD)
Google Maps, Google Earth
14
14
Number
14
Acquisition date
March 28, 2005
Company
Urchin Software Corporation
Business
Web analytics
Country
Price (USD)
Google Analytics
15
15
Number
15
Acquisition date
May 12, 2005
Company
Dodgeball
Business
Social networking service
Country
Price (USD)
Google Latitude
16
16
Number
16
Acquisition date
July 19, 2005
Company
Akwan Information Technologies
Business
Search engines
Country
Brazil
Price (USD)
Used as or integrated with
Internet backbone
17
17
Number
17
Acquisition date
July 2005
Company
Reqwireless
Business
Mobile browser
Country
Canada
Price (USD)
Used as or integrated with
Google Mobile
18
18
Number
18
Acquisition date
August 17, 2005
Company
Android
Business
Mobile operating system
Country
United States
Price (USD)
$50,000,000
Used as or integrated with
Android
19
19
Number
19
Acquisition date
November 2005
Company
Skia
Business
Graphics library
Country
Price (USD)
Skia
20
20
Number
20
Acquisition date
December 27, 2005
Company
Phatbits
Business
Widget engine
Country
Price (USD)
Google Desktop
21
21
Number
21
Acquisition date
December 31, 2005
Company
allPAY
Business
Mobile software
Country
Germany
Price (USD)
Used as or integrated with
Google Mobile
22
22
Number
22
Acquisition date
December 31, 2005
Company
bruNET
Business
23
23
Number
23
Acquisition date
January 17, 2006
Company
dMarc Broadcasting
Business
Advertising
Country
United States
Price (USD)
$102,000,000
Used as or integrated with
AdSense
24
24
Number
24
Acquisition date
February 14, 2006
Company
Measure Map
Business
Weblog software
Country
Price (USD)
Google Analytics
25
25
Number
25
Acquisition date
March 9, 2006
Company
Upstartle
Business
Word processor
Country
Price (USD)
Google Docs
26
26
Number
26
Acquisition date
March 14, 2006
Company
@Last Software
Business
3D modeling software
Country
Price (USD)
Google Sketchup
27
27
Number
27
Acquisition date
April 9, 2006
Company
Orion
Business
Web search engine
Country
Australia
Price (USD)
Used as or integrated with
Google Search
28
28
Number
28
Acquisition date
June 1, 2006
Company
2Web Technologies
Business
Online spreadsheets
Country
United States
Price (USD)
Used as or integrated with
Google Spreadsheet
29
29
Number
29
Acquisition date
August 15, 2006
Company
Neven Vision Germany
Business
Computer vision
Country
Germany
Price (USD)
Used as or integrated with
Picasa, Google Goggles
30
30
Number
30
Acquisition date
October 9, 2006
Company
YouTube
Business
Video sharing
Country
United States
Price (USD)
$1,650,000,000
Used as or integrated with
YouTube
31
31
Number
31
Acquisition date
October 31, 2006
Company
JotSpot
Business
Web application
Country
Price (USD)
Google Sites
32
32
Number
32
Acquisition date
December 18, 2006
Company
Endoxon
Business
Mapping
Country
Switzerland
Price (USD)
$28,000,000
Used as or integrated with
Google Maps
33
33
Number
33
Acquisition date
February 16, 2007
Company
Adscape
Business
In-game advertising
Country
United States
Price (USD)
$23,000,000
Used as or integrated with
AdSense
34
34
Number
34
Acquisition date
March 16, 2007
Company
Trendalyzer
Business
Statistical software
Country
Sweden
Price (USD)
Used as or integrated with
Google Analytics
35
35
Number
35
Acquisition date
May 28, 2007
Company
Crusix
Business
Social networking service
Country
United States
Price (USD)
Used as or integrated with
YouTube
Ref.
36
36
Number
36
Acquisition date
April 17, 2007
Company
Tonic Systems
Business
Presentation program
Country
Price (USD)
Google Docs
37
37
Number
37
Acquisition date
April 19, 2007
Company
Marratech
Business
Videoconferencing
Country
Sweden
Price (USD)
$15,000,000
Used as or integrated with
Google Talk, Google Hangouts
38
38
Number
38
Acquisition date
April 13, 2007
Company
DoubleClick
Business
Online advertising
Country
United States
Price (USD)
$3,100,000,000
Used as or integrated with
AdSense
39
39
Number
39
Acquisition date
May 11, 2007
Company
GreenBorder
Business
Computer security
Country
Price (USD)
Google Chrome
40
40
Number
40
Acquisition date
June 1, 2007
Company
Panoramio
Business
Photo sharing
Country
Spain
Price (USD)
Used as or integrated with
Panoramio
41
41
Number
41
Acquisition date
June 3, 2007
Company
FeedBurner
Business
Web feed
Country
United States
Price (USD)
$100,000,000
Used as or integrated with
FeedBurner
42
42
Number
42
Acquisition date
June 5, 2007
Company
PeakStream
Business
Parallel processing
Country
Price (USD)
Android
43
43
Number
43
Acquisition date
June 19, 2007
Company
Zenter
Business
Presentation program
Country
Price (USD)
Google Docs
44
44
Number
44
Acquisition date
July 2, 2007
Company
GrandCentral
Business
Voice over IP
Country
$45,000,000
Price (USD)
Google Voice
45
45
Number
45
Acquisition date
July 20, 2007
Company
ImageAmerica
Business
Aerial photography
Country
Price (USD)
Google Maps
46
46
Number
46
Acquisition date
July 9, 2007
Company
Postini
Business
Communications security
Country
$625,000,000
Price (USD)
Gmail
47
47
Number
47
Acquisition date
September 27, 2007
Company
Zingku
Business
Social networking service
Country
Price (USD)
Google Mobile
48
48
Number
48
Acquisition date
October 9, 2007
Company
Jaiku
Business
Microblogging
Country
Finland
Price (USD)
49
49
Number
49
Acquisition date
July 30, 2008
Company
Omnisio
Business
Online video
Country
United States
Price (USD)
$15,000,000
Used as or integrated with
YouTube
50
50
Number
50
Acquisition date
September 12, 2008
Company
TNC
Business
Weblog software
Country
South Korea
Price (USD)
Used as or integrated with
Blogger
51
51
Number
51
Acquisition date
August 5, 2009
Company
On2
Business
Video compression
Country
United States
Price (USD)
$133,000,000
Used as or integrated with
WebM, YouTube
52
52
Number
52
Acquisition date
September 16, 2009
Company
reCAPTCHA
Business
Security
Country
Price (USD)
Google Books, reCAPTCHA
53
53
Number
53
Acquisition date
November 9, 2009
Company
AdMob
Business
Mobile advertising
Country
Price (USD)
DoubleClick, Invite Media
54
54
Number
54
Acquisition date
November 9, 2009
Company
Gizmo5
Business
Voice over IP
Country
$30,000,000
Price (USD)
Google Talk, Google Hangouts
55
55
Number
55
Acquisition date
November 23, 2009
Company
Teracent
Business
Online advertising
Country
Price (USD)
AdSense
56
56
Number
56
Acquisition date
December 4, 2009
Company
AppJet
Business
Collaborative real-time editor
Country
Price (USD)
Google Wave, Google Docs
57
57
Number
57
Acquisition date
February 12, 2010
Company
Aardvark
Business
Social search
Country
$50,000,000
Price (USD)
Aardvark
58
58
Number
58
Acquisition date
February 17, 2010
Company
reMail
Business
Email search
Country
Price (USD)
Gmail
59
59
Number
59
Acquisition date
March 1, 2010
Company
Picnik
Business
Photo editing
Country
Price (USD)
Picasa
60
60
Number
60
Acquisition date
March 5, 2010
Company
DocVerse
Business
Microsoft Office files sharing site
Country
$25,000,000
Price (USD)
Google Docs
61
61
Number
61
Acquisition date
April 2, 2010
Company
Episodic
Business
Online video platform start-up
Country
Price (USD)
YouTube
62
62
Number
62
Acquisition date
April 12, 2010
Company
Plink
Business
Visual search engine
Country
Ireland
Price (USD)
Used as or integrated with
Google Goggles
63
63
Number
63
Acquisition date
April 20, 2010
Company
Agnilux
Business
Server CPUs
Country
United States
Price (USD)
Used as or integrated with
Android
64
64
Number
64
Acquisition date
April 27, 2010
Company
LabPixies
Business
Gadgets
Country
Israel
Price (USD)
Used as or integrated with
iGoogle, Android
65
65
Number
65
Acquisition date
April 30, 2010
Company
BumpTop
Business
Desktop environment
Country
Canada
Price (USD)
$30,000,000
Used as or integrated with
Android
66
66
Number
66
Acquisition date
May 18, 2010
Company
Global IP Solutions
Business
Video and audio compression
Country
United States
Price (USD)
$68,200,000
Used as or integrated with
WebRTC
67
67
Number
67
Acquisition date
May 20, 2010
Company
Simplify Media
Business
Music streaming
Country
Price (USD)
Android
68
68
Number
68
Acquisition date
May 21, 2010
Company
Ruba
Business
Travel
Country
Price (USD)
iGoogle
69
69
Number
69
Acquisition date
June 3, 2010
Company
Invite Media
Business
Advertising
Country
$81,000,000
Price (USD)
DoubleClick
70
70
Number
70
Acquisition date
July 16, 2010
Company
Metaweb
Business
Semantic search
Country
Price (USD)
Google Search
71
71
Number
71
Acquisition date
August 2010
Company
Zetawire
Business
Mobile payment, NFC
Country
Canada
Price (USD)
Used as or integrated with
Android, Google Wallet, Google Checkout
72
72
Number
72
Acquisition date
August 4, 2010
Company
Instantiations
Business
Java/Eclipse/AJAX developer tools
Country
United States
Price (USD)
Used as or integrated with
Google Web Toolkit
73
73
Number
73
Acquisition date
August 5, 2010
Company
Slide
Business
Social gaming
Country
$228,000,000
Price (USD)
Google+, Orkut, Google Play
74
74
Number
74
Acquisition date
August 10, 2010
Company
Jambool
Business
Social Gold payment
Country
$70,000,000
Price (USD)
Google+, Orkut
75
75
Number
75
Acquisition date
August 15, 2010
Company
Like
Business
Visual search engine
Country
$100,000,000
Price (USD)
Google Shopping
76
76
Number
76
Acquisition date
August 30, 2010
Company
Angstro
Business
Social networking service
Country
Price (USD)
Google, Google Alert
77
77
Number
77
Acquisition date
August 30, 2010
Company
SocialDeck
Business
Social gaming
Country
Canada
Price (USD)
Used as or integrated with
Google, Google+
78
78
Number
78
Acquisition date
September 13, 2010
Company
Quiksee
Business
Online video
Country
Israel
Price (USD)
$10,000,000
Used as or integrated with
Google Maps
79
79
Number
79
Acquisition date
September 28, 2010
Company
Plannr
Business
Schedule management
Country
United States
Price (USD)
Used as or integrated with
Google+
Number
Acquisition date
Company
Business
Country
Price (USD)
Used as or integrated with
Ref.
1
February 12, 2001
DejaNews
Usenet
United States
Google Groups
2
September 20, 2001
Outride
Web search engine
Google Personalized Search
3
February 2003
Pyra Labs
Weblog software
Blogger
4
April 2003
Neotonic Software
Customer relationship management
Google Groups, Gmail
5
April 2003
Applied Semantics
Online advertising
$102,000,000
AdSense, AdWords
6
September 30, 2003
Kaltix
Web search engine
Google Personalized Search
7
October 2003
Sprinks
Online advertising
AdSense, AdWords
8
October 2003
Genius Labs
Blogging
Blogger
9
May 10, 2004
Ignite Logic
HTML editor
Google Sites
10
July 13, 2004
Picasa
Image organizer
Picasa, Blogger
11
September 2004
ZipDash
Traffic analysis
Google Maps
12
October 2004
Where2
Map analysis
Australia
13
October 27, 2004
Keyhole
United States
Google Maps, Google Earth
14
March 28, 2005
Urchin Software Corporation
Web analytics
Google Analytics
15
May 12, 2005
Dodgeball
Social networking service
Google Latitude
16
July 19, 2005
Akwan Information Technologies
Search engines
Brazil
Internet backbone
17
July 2005
Reqwireless
Mobile browser
Canada
Google Mobile
18
August 17, 2005
Android
Mobile operating system
United States
$50,000,000
Android
19
November 2005
Skia
Graphics library
Skia
20
December 27, 2005
Phatbits
Widget engine
Google Desktop
21
December 31, 2005
allPAY
Mobile software
Germany
Google Mobile
22
December 31, 2005
bruNET
23
January 17, 2006
dMarc Broadcasting
Advertising
United States
$102,000,000
AdSense
24
February 14, 2006
Measure Map
Weblog software
Google Analytics
25
March 9, 2006
Upstartle
Word processor
Google Docs
26
March 14, 2006
@Last Software
3D modeling software
Google Sketchup
27
April 9, 2006
Orion
Web search engine
Australia
Google Search
28
June 1, 2006
2Web Technologies
Online spreadsheets
United States
Google Spreadsheet
29
August 15, 2006
Neven Vision Germany
Computer vision
Germany
Picasa, Google Goggles
30
October 9, 2006
YouTube
Video sharing
United States
$1,650,000,000
YouTube
31
October 31, 2006
JotSpot
Web application
Google Sites
32
December 18, 2006
Endoxon
Mapping
Switzerland
$28,000,000
Google Maps
33
February 16, 2007
Adscape
In-game advertising
United States
$23,000,000
AdSense
34
March 16, 2007
Trendalyzer
Statistical software
Sweden
Google Analytics
35
May 28, 2007
Crusix
Social networking service
United States
YouTube
36
April 17, 2007
Tonic Systems
Presentation program
Google Docs
37
April 19, 2007
Marratech
Videoconferencing
Sweden
$15,000,000
Google Talk, Google Hangouts
38
April 13, 2007
DoubleClick
Online advertising
United States
$3,100,000,000
AdSense
39
May 11, 2007
GreenBorder
Computer security
Google Chrome
40
June 1, 2007
Panoramio
Photo sharing
Spain
Panoramio
41
June 3, 2007
FeedBurner
Web feed
United States
$100,000,000
FeedBurner
42
June 5, 2007
PeakStream
Parallel processing
Android
43
June 19, 2007
Zenter
Presentation program
Google Docs
44
July 2, 2007
GrandCentral
Voice over IP
$45,000,000
Google Voice
45
July 20, 2007
ImageAmerica
Aerial photography
Google Maps
46
July 9, 2007
Postini
Communications security
$625,000,000
Gmail
47
September 27, 2007
Zingku
Social networking service
Google Mobile
48
October 9, 2007
Jaiku
Microblogging
Finland
49
July 30, 2008
Omnisio
Online video
United States
$15,000,000
YouTube

References

  1. The New York Times
    https://dealbook.nytimes.com/2011/10/27/google-hits-new-ma-record/
  2. The Economic Times
    https://economictimes.indiatimes.com/tech/technology/eu-clears-googles-32-bn-bid-for-wiz-cybersecurity-company/articleshow/128166636.cms
  3. Chee, F. Y. (2026, February 10). Google secures EU antitrust approval for $32 billion Wiz acquisition. Reuters.
    https://www.reuters.com/world/google-secures-eu-antitrust-approval-32-billion-wiz-acquisition-2026-02-10/
  4. TechCrunch
    https://techcrunch.com/2012/04/26/sketchup-google-first-divestment/
  5. "Frommer's founder buys back travel guide brand from Google"
    https://web.archive.org/web/20130407071833/http://money.cnn.com/2013/04/04/technology/google-frommer/index.html?source=cnn_bin
  6. "A new home for SketchUp"
    http://sketchupdate.blogspot.com/2012/04/new-home-for-sketchup.html
  7. "WideOrbit Acquires Google Radio Automation"
    https://web.archive.org/web/20130317121019/http://www.wideorbit.com/news-archives/3-news/news-archives/141-wideorbit-acquires-google-radio-automation/
  8. The New York Times
    https://dealbook.nytimes.com/2014/08/17/in-silicon-valley-mergers-must-meet-the-toothbrush-test/?_php=true&_type=blogs&_php=true&_type=blogs&_r=1&/
  9. TechCrunch
    https://techcrunch.com/2013/07/29/yahoo-and-google-are-both-spending-big-money-on-acquisition-sprees-and-what-that-says-about-their-futures/?ncid=tcdaily
  10. TechCrunch
    https://techcrunch.com/2006/10/09/google-has-acquired-youtube/
  11. The New York Times
    https://www.nytimes.com/2006/10/09/business/09cnd-deal.html
  12. TechCrunch
    https://techcrunch.com/2006/11/13/google-closes-youtube-acquisition/
  13. Reuters
    https://www.reuters.com/article/us-google-idUSWEN973120061114
  14. The New York Times
    https://www.nytimes.com/2007/04/14/technology/14DoubleClick.html
  15. Googled: The End of the World As We Know It
  16. The Washington Post
    https://www.washingtonpost.com/blogs/faster-forward/post/google-agrees-to-acquire-motorola-mobility/2011/08/15/gIQABmTkGJ_blog.html
  17. Google
    http://investor.google.com/releases/2011/0815.html
  18. Google Blog at Blogspot
    http://googleblog.blogspot.com/2011/08/supercharging-android-google-to-acquire.html
  19. AppleInsider
    https://www.appleinsider.com/articles/11/08/15/google_ceo_anticompetitive_apple_microsoft_forced_motorola_deal.html
  20. CNet News
    https://news.cnet.com/8301-1035_3-20092362-94/google-to-buy-motorola-mobility-for-$12.5b/
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