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List of generic and genericized trademarks

Updated: 11/6/2025, 12:49:16 AM Wikipedia source

The following three lists of generic and genericized trademarks are:

marks that were originally legally protected trademarks, but have been genericized and have lost their legal status due to becoming generic terms, marks that have been abandoned and are now generic terms marks that are still legally protected as trademarks, at least in some jurisdictions

Tables

· List of protected trademarks frequently used as generic terms
Adidas
Adidas
Trademarked name
Adidas
Generic name
Sport shoes
Trademark owner
Adidas AG
Notes
In Polish and Romanian "adidas" has become synonymous to a sport shoe.
Adrenaline
Adrenaline
Trademarked name
Adrenaline
Generic name
Epinephrine
Trademark owner
Endo (previously Parke-Davis)
Notes
Widely referred to, in both technical and non-technical contexts, as "adrenaline", and in the BAN and EP systems.
Airfix
Airfix
Trademarked name
Airfix
Generic name
Plastic injection-moulded scale model kits
Trademark owner
Hornby Railways
Notes
Still used widely in the UK to describe a scale model as it was the dominant brand at that time.
Allen wrench
Allen wrench
Trademarked name
Allen wrench
Generic name
Hex key
Trademark owner
Apex Tool Group
Notes
Also known as an "Allen key" or "hex head wrench", and outside the USA by such brand names as "Inbus", "Unbrako", and "Brugola".
Aqua [id]
Aqua [id]
Trademarked name
Aqua [id]
Generic name
Mineral water
Trademark owner
Danone
Notes
Common in Indonesia as a genericized mark for any mineral water.[citation needed]
Aqua-lung
Aqua-lung
Trademarked name
Aqua-lung
Generic name
Open-circuit underwater breathing set with demand valve
Trademark owner
See Aqua-lung#Trademark issues
Notes
Or nowadays often merely "scuba", or "air scuba", when there is a need to distinguish from rebreathers[citation needed]
AstroTurf
AstroTurf
Trademarked name
AstroTurf
Generic name
Artificial turf
Trademark owner
Monsanto Company (formerly),AstroTurf, LLC
Notes
Also gave use to the term astroturfing.
Armco
Armco
Trademarked name
Armco
Generic name
Crash barrier
Trademark owner
Cleveland-Cliffs
Notes
Armco barriers made from corrugated steel have long been the standard for crash barrier protection in the UK
Band-Aid
Band-Aid
Trademarked name
Band-Aid
Generic name
Adhesive bandage, plaster
Trademark owner
Johnson & Johnson (formerly), Kenvue
Notes
Often used as though generic by consumers in Canada, the U.S., Australia, and New Zealand, though still legally trademarked.
Biro
Biro
Trademarked name
Biro
Generic name
Ballpoint pen
Trademark owner
Société Bic
Notes
Used generically in colloquial British, Irish and Australian English, particularly for cheaper disposable pens, but remains a registered trademark. Derived from the name of the inventor, László Bíró.
Bobcat
Bobcat
Trademarked name
Bobcat
Generic name
Skid-steer loader
Trademark owner
Bobcat Company
Notes
This usage is especially common in Australia. The Clark Equipment Company has successfully defended the trademark against dilution and genericization at least in two cases relating to domain names with the World Intellectual Property Organization.
Bubble Wrap
Bubble Wrap
Trademarked name
Bubble Wrap
Generic name
Inflated cushioning
Trademark owner
Sealed Air
Burqini
Burqini
Trademarked name
Burqini
Generic name
Swimsuit compatible with Islamic modesty requirements
Trademark owner
Aheda Zanetti
Notes
Alternatively spelled "burkini", which is also trademarked.
Bush Hog
Bush Hog
Trademarked name
Bush Hog
Generic name
Rotary mower
Trademark owner
Bush Hog, Inc.
Canon
Canon
Trademarked name
Canon
Generic name
Photocopier or to make a photocopy
Trademark owner
Canon Inc.
Notes
Like Xerox became a generic name for a photocopier in some countries, Canon became a generic name for it in Mongolia. As the Japanese company was the main exporter of photocopiers to this country, they are widely known as Mongolian: канон
Cashpoint
Cashpoint
Trademarked name
Cashpoint
Generic name
Automated teller machine, cash machine
Trademark owner
Lloyds Bank
Notes
Commonly used in the UK to refer to any ATM or cash dispensing machine, regardless of which bank or company it is operated by.
Chain gun
Chain gun
Trademarked name
Chain gun
Generic name
Motor operated machine gun
Trademark owner
Northrop Grumman
Notes
Also appears as a definition in the Oxford English Dictionary, describing it as "a machine gun that uses a motor-driven chain to power all moving parts"
ChapStick
ChapStick
Trademarked name
ChapStick
Generic name
Lip balm
Trademark owner
Suave Brands Company
Notes
Used as a shorthand to refer to any brand of lip balm.
Christmas Seals
Christmas Seals
Trademarked name
Christmas Seals
Generic name
Christmas seal
Trademark owner
American Lung Association
Notes
A Charity label or fundraising seal issued at Christmas time to fight tuberculosis or other lung disease. Trademark was taken in 1987 by ALA, who has issued National Christmas Seals in the US continuously since 1907, to prevent other US National charities from competing.
Chyron
Chyron
Trademarked name
Chyron
Generic name
On-Screen Graphics or Character Generator(CG)
Trademark owner
ChyronHego Corporation
Notes
Hardware and software used in broadcasting for making lower thirds and other on screen graphics. Often used to refer to any kind of on screen graphics regardless of playout equipment. [failed verification]
Cigarette boat
Cigarette boat
Trademarked name
Cigarette boat
Generic name
Go-fast boat
Trademark owner
Cigarette Racing
Notes
The nickname derived from fast powerboats that were designed to smuggle cigarettes fast and outrun law enforcement personnel. Trademark was taken following a founding of a company named after the nickname.
Clorox
Clorox
Trademarked name
Clorox
Generic name
Bleach
Trademark owner
Clorox Company
Coke
Coke
Trademarked name
Coke
Generic name
Cola, soft drink, pop, soda
Trademark owner
Coca-Cola Company
Notes
Predominantly used in some parts of the US to refer to any cola (even that of another trademark). Still a trademark.
Colt
Colt
Trademarked name
Colt
Generic name
Revolver
Trademark owner
Colt's Manufacturing Company, part of Colt CZ Group
Notes
A common choice of gun during the Wild West, it was used to describe any revolvers during the 19th century, regardless of brand.
Comic-Con
Comic-Con
Trademarked name
Comic-Con
Generic name
Comic book convention
Trademark owner
San Diego Comic-Con
Notes
In 2014, San Diego Comic-Con sued the producers of a similarly named convention, contending infringement of its trademark. The case was decided by jury in December 2017, upholding "Comic-Con" as a trademark of SDCC.
Connollising
Connollising
Trademarked name
Connollising
Generic name
As a verb, to restore automobile leather interior
Trademark owner
Connolly Leather
Notes
Often used by automobile enthusiasts and medias, when to describe restoring leather interiors, thanks to the high international reputation of the company.
Craisin
Craisin
Trademarked name
Craisin
Generic name
Dried cranberry
Trademark owner
Ocean Spray
Notes
"Craisin" is often used synonymously with "dried cranberry", though a true dried cranberry does not have added sugar, while a Craisin does.
Crock-Pot
Crock-Pot
Trademarked name
Crock-Pot
Generic name
Slow cooker
Trademark owner
Sunbeam Products, part of Newell Brands
Notes
"Crock pot" and "crockpot" are common synonyms used by cooks to describe any slow cooker.
Cuisinart
Cuisinart
Trademarked name
Cuisinart
Generic name
Food processor
Trademark owner
Conair
Notes
Sometimes used in the U.S. to refer to any food processor, but still a trademark.
Cutex
Cutex
Trademarked name
Cutex
Generic name
Nail polish
Trademark owner
Revlon
Notes
Mostly used in the Philippines to refer to nail polish, regardless of brand. Often spelled as "Kyutix", "Kutex", or "Kutix." The Shanghainese term of nail polish, "蔻丹", is derived from "Cutex", because Cutex is a well-known brand of nail polish in pre-1949 China, although it's not commonly seen in post-1980s China.
Cyberpunk
Cyberpunk
Trademarked name
Cyberpunk
Generic name
Subgenre of science fiction
Trademark owner
CD Projekt and Sony Music Entertainment Europe
Notes
The term for the genre dates to the early 1980s with the Cyberpunk franchise created by Mike Pondsmith and his R. Talsorian Games (RTG) first published in 1988.In the US, CD Projekt owns all rights to the term with RTG licensing it for its tabletop role-playing games.
Decora
Decora
Trademarked name
Decora
Generic name
Rocker light switch
Trademark owner
Leviton
Notes
Frequently used in the United States to refer to any rocker light switch regardless of manufacturer, but still trademarked.
Dictaphone
Dictaphone
Trademarked name
Dictaphone
Generic name
Dictation machine
Trademark owner
Nuance Communications, part of Microsoft
Notes
Used to describe devices that are used to record speech such as handheld voice recorders. [citation needed]
Dobro
Dobro
Trademarked name
Dobro
Generic name
Resonator guitar
Trademark owner
Gibson Brands
Notes
Used to describe any Resonator Guitar, especially the single cone "spider-bridge" design originally by the Dobro company.
Doll Instant Noodle [zh]
Doll Instant Noodle [zh]
Trademarked name
Doll Instant Noodle [zh]
Generic name
Instant noodles
Trademark owner
Winner Food Products [zh]
Notes
"Doll Instant Noodle" (公仔麵) is commonly referred in Hong Kong for instant noodles. Winner Food Products (永南食品) was acquired by its former arch-competitor Nissin Foods in 1989.
Dormobile
Dormobile
Trademarked name
Dormobile
Generic name
Motorhome
Trademark owner
Bedford Vehicles,then Dormobile (Folkestone) Ltd
Notes
Widely used in the United Kingdom to describe any motorhomes. This article by the BBC is an example of the term being used generically.
Doshirak
Doshirak
Trademarked name
Doshirak
Generic name
Instant noodles
Trademark owner
Paldo Co. Ltd., previously Korea Yakult
Notes
Used in Russia to refer to any kind of instant noodles.
Dremel
Dremel
Trademarked name
Dremel
Generic name
Rotary Tool
Trademark owner
Robert Bosch GmbH
Notes
Small handheld rotary tools are often called dremels or dremel clones.[citation needed]
Durex
Durex
Trademarked name
Durex
Generic name
Adhesive tape (Australia, Brazil)
Trademark owner
3M LRC Products Ltd (in Australia, for condoms)
Notes
Used in Brazil ("fita durex") and some areas of Australia as a generic name for adhesive tape.
Elastoplast
Elastoplast
Trademarked name
Elastoplast
Generic name
Adhesive bandage
Trademark owner
Beiersdorf
Notes
Much like "Band-Aid" in North America, the name has become a genericized trademark in some Commonwealth countries including the United Kingdom[where? — see talk page] and Australia[failed verification].
EpiPen
EpiPen
Trademarked name
EpiPen
Generic name
Epinephrine autoinjector
Trademark owner
Viatris (formerly Mylan)
Notes
Commonly used in the United States and Canada as a catch-all term for epinephrine autoinjectors.
Esky
Esky
Trademarked name
Esky
Generic name
Cooler
Trademark owner
Coleman, part of Newell Brands
Notes
Australian usage
Filofax
Filofax
Trademarked name
Filofax
Generic name
Personal organizer
Trademark owner
FLB Group Ltd, formerly Letts Filofax Group
Fix-A-Flat
Fix-A-Flat
Trademarked name
Fix-A-Flat
Generic name
Canned tire inflator
Trademark owner
Illinois Tool Works
Formica
Formica
Trademarked name
Formica
Generic name
Wood or plastic laminate
Trademark owner
Formica Corporation, part of Broadview Holdings
Notes
Widely used for the generic product. An attempt to have the trademark quashed failed in 1977.
Freon
Freon
Trademarked name
Freon
Generic name
Refrigerant
Trademark owner
DuPont (formerly), Chemours
Notes
Frequently used to refer to any type of refrigerant, though Freon is specifically Dichlorodifluoromethane, or R-12.
Frisbee
Frisbee
Trademarked name
Frisbee
Generic name
Flying disc
Trademark owner
Wham-O
Notes
Frequently used to describe the flying disc toy, as well as sports such as Ultimate Frisbee (Ultimate) and Frisbee Golf (Disc Golf).
Gib board
Gib board
Trademarked name
Gib board
Generic name
Drywall
Trademark owner
Winstone Wallboards
Notes
Widely used term within New Zealand to refer to plasterboard, after the name of the country's market-leading product of its type (still trademarked).
Gillette
Gillette
Trademarked name
Gillette
Generic name
Safety razor
Trademark owner
Procter & Gamble
Notes
Used in Portugal, Brazil and Turkey as a generic for any safety or cartridge razor. In Indonesian, it has evolved into silet, and became the standard term for any razor.
Glad Wrap
Glad Wrap
Trademarked name
Glad Wrap
Generic name
Cling-film
Trademark owner
Glad (company)
Notes
Used in Australia, New Zealand.
Glock
Glock
Trademarked name
Glock
Generic name
Semi-automatic pistol
Trademark owner
Glock (company)
Notes
Commonly used in the United States as a synonym for a semi-automatic pistol, especially within hiphop music.
Google
Google
Trademarked name
Google
Generic name
Internet search engine
Trademark owner
Google LLC
Notes
See Google (verb)
Hacky Sack
Hacky Sack
Trademarked name
Hacky Sack
Generic name
Footbag
Trademark owner
Wham-O
Hardie Board, HardiePlank
Hardie Board, HardiePlank
Trademarked name
Hardie Board, HardiePlank
Generic name
Fibre cement products, for cement board and fiber cement siding specifically
Trademark owner
James Hardie
Hills Hoist
Hills Hoist
Trademarked name
Hills Hoist
Generic name
Rotary clothes line
Trademark owner
Hills Industries
Notes
Australian usage
Hoover
Hoover
Trademarked name
Hoover
Generic name
Vacuum cleaner
Trademark owner
Hoover Company
Notes
Widely used as a noun and verb. De facto loss of trademark in the UK.
Hula hoop
Hula hoop
Trademarked name
Hula hoop
Generic name
Toy hoop
Trademark owner
Wham-O
Indomie
Indomie
Trademarked name
Indomie
Generic name
Instant noodle
Trademark owner
Indofood
Notes
Common in Indonesia and Nigeria as a genericized mark for any instant noodle.
Jacuzzi
Jacuzzi
Trademarked name
Jacuzzi
Generic name
Hot tub or whirlpool bath
Trademark owner
Jacuzzi
Jandals
Jandals
Trademarked name
Jandals
Generic name
Flip-flops
Trademark owner
ACTSTA
Notes
The ordinary term for flip-flops in New Zealand but the trademark is still registered and occasionally enforced.
Javex
Javex
Trademarked name
Javex
Generic name
Bleach
Trademark owner
Clorox Company
Notes
Used primarily in Canada, where bleach is "eau de javel" as a French-language generic. Acquired from Colgate-Palmolive in late 2006.
JCB
JCB
Trademarked name
JCB
Generic name
Backhoe loader
Trademark owner
J. C. Bamford
Notes
Has become a generic term for an excavator mounted with both a front loader and a backhoe in British English, as recognized by the Oxford English Dictionary. Invented by J C Bamford Excavators Ltd., which is still the largest supplier of backhoe loaders.
Jeep
Jeep
Trademarked name
Jeep
Generic name
Compact sport utility vehicle
Trademark owner
Chrysler, part of Stellantis
Notes
Chrysler recently used "trademark awareness" advertisements to prevent the brand from becoming a generic noun or verb, including such statements as They invented 'SUV' because they can't call them Jeep In Ireland all SUVs are colloquially called jeeps, whereas in the UK they are 'four-wheel drives'.
Jell-O
Jell-O
Trademarked name
Jell-O
Generic name
Gelatin dessert, jelly
Trademark owner
Kraft Heinz
Notes
The name is commonly used in the US to refer to any gelatin-like dessert.
Jetway
Jetway
Trademarked name
Jetway
Generic name
Passenger boarding bridge
Trademark owner
JBT AeroTech
Notes
The name commonly used to describe any brand of enclosed, movable connector which most commonly extends from an airport terminal gate to an airplane, and in some instances from a port to a boat or ship, allowing passengers to board and disembark without going outside or being exposed to the elements.
Jet Ski
Jet Ski
Trademarked name
Jet Ski
Generic name
Stand-up personal watercraft
Trademark owner
Kawasaki
Notes
Used universally to refer to any type of personal watercraft. This news article is one example of usage.
Jiffy bag
Jiffy bag
Trademarked name
Jiffy bag
Generic name
padded mailing envelopes
Trademark owner
Sealed Air
JumboTron
JumboTron
Trademarked name
JumboTron
Generic name
Large-screen television
Trademark owner
Sony
Notes
Still used, although Sony exited the market for this product in 2001.
Kleenex
Kleenex
Trademarked name
Kleenex
Generic name
Facial tissue
Trademark owner
Kimberly-Clark
Notes
Often used by consumers as if it were generic in the U.S., France and Canada, but still a legally recognized trademark.
Kool-Aid
Kool-Aid
Trademarked name
Kool-Aid
Generic name
Drink mix
Trademark owner
Kraft Heinz
Notes
Often used in the phrase "Drinking the Kool-Aid," referring to the adoption of a dangerous idea because of peer pressure.
Koozie
Koozie
Trademarked name
Koozie
Generic name
Can cooler
Trademark owner
Scribe OpCo, Inc. (dba The Koozie Group)
Notes
"Koozie" is commonly used as a generic term for all foam or neoprene insulators that cover a container, usually a can or a bottle, in order to keep the beverage cold.
Kraft Dinner
Kraft Dinner
Trademarked name
Kraft Dinner
Generic name
Macaroni & cheese
Trademark owner
Kraft Heinz
Notes
Often used by consumers in Canada[citation needed], but still a legally recognized trademark.
Lava lamp
Lava lamp
Trademarked name
Lava lamp
Generic name
Liquid motion lamp
Trademark owner
Mathmos
Learjet
Learjet
Trademarked name
Learjet
Generic name
Business jet
Trademark owner
Bombardier Aerospace
Notes
Has been used to describe any business jet regardless of builder, due to Bill Lear's skill in public relations. Production of Learjet-branded aircraft ended in 2021 due to steadily declining sales versus larger and more comfortable competitors.
Legos
Legos
Trademarked name
Legos
Generic name
Interlocking bricks
Trademark owner
The Lego Group
Notes
"Lego" is commonly used as a mass noun ("some Lego") or, in American English, as a countable noun with plural "Legos", to refer to the bricks themselves.
Lexan
Lexan
Trademarked name
Lexan
Generic name
Polycarbonate resin thermoplastic glass
Trademark owner
SABIC
Liquid Paper
Liquid Paper
Trademarked name
Liquid Paper
Generic name
Correction fluid
Trademark owner
Newell Brands
Notes
A white liquid applied with a brush used to hide mistakes, written or typed, with ink so they can be overwritten. (Australia, see also Wite-Out in the US Tipp-Ex in the UK and Ireland)
LISTSERV
LISTSERV
Trademarked name
LISTSERV
Generic name
Electronic mailing list
Trademark owner
L-Soft International
Notes
Email discussion list software developed in 1986 as a revised version of Bitnic Listserv (1984).
Mace
Mace
Trademarked name
Mace
Generic name
Pepper spray
Trademark owner
Mace Security International
Maclean
Maclean
Trademarked name
Maclean
Generic name
Toothpaste
Trademark owner
Haleon
Notes
Common in Nigeria as a genericized term for toothpaste.[citation needed]
Maggi
Maggi
Trademarked name
Maggi
Generic name
Bouillon cube,Instant noodle
Trademark owner
Nestlé
Notes
A widely recognized genericized term for Bouillon cube and other food seasoning in Nigeria.[citation needed] It is synonymous with instant noodle in Malaysia.[citation needed]
Matchbox
Matchbox
Trademarked name
Matchbox
Generic name
Die cast toy
Trademark owner
Mattel
Notes
Used at its height of popularity to describe die cast cars.[citation needed]
Memory Stick
Memory Stick
Trademarked name
Memory Stick
Generic name
Flash memory storage device
Trademark owner
Sony
Notes
Typically used to refer to USB flash drives, as opposed to other brands of memory cards akin to Sony's products.
Mickey Mouse
Mickey Mouse
Trademarked name
Mickey Mouse
Generic name
comic books and cartoons
Trademark owner
The Walt Disney Company
Notes
Typically used to refer to comic books and cartoons in Greece.[citation needed]
Miojo
Miojo
Trademarked name
Miojo
Generic name
instant noodles
Trademark owner
Myojo Foods (as of 2007, subsidiary of Nissin foods)
Notes
Commonly used in Brazil to describe any instant noodles, first commercialized in said country by Myojo Foods in 1965.
Muzak
Muzak
Trademarked name
Muzak
Generic name
Elevator music, background music
Trademark owner
Muzak Holdings
Notes
An often derogatory term frequently used to describe any form of Easy Listening, smooth jazz, or Middle of the road music, or to the type of recordings once commonly heard on "beautiful music" radio stations.
NOS (Nitrous Oxide Systems)
NOS (Nitrous Oxide Systems)
Trademarked name
NOS (Nitrous Oxide Systems)
Generic name
Nitrous
Trademark owner
Holley Performance Products
Notes
Widely used generically to describe nitrous systems used in motor vehicles. One example of this was when it was used prominently in the 2001 film The Fast and the Furious
Nestlé
Nestlé
Trademarked name
Nestlé
Generic name
Chocolate bar
Trademark owner
Nestlé
Notes
Commonly used term for chocolate bars in Iraq, pronounced [nastala]
Odol
Odol
Trademarked name
Odol
Generic name
Toothpaste
Trademark owner
Haleon
Notes
Commonly used term for toothpaste in Indonesia.
Onesies
Onesies
Trademarked name
Onesies
Generic name
Infant/Adult bodysuit (babygro)
Trademark owner
Gerber Childrenswear
Notes
Often used by consumers in the U.S. as if it were generic; "Onesies" is still a legally trademarked brand name of Gerber Childrenswear, which objects to its usage in the singular form as "Onesie" or as a generic product name. Recently used to describe an adult bodysuit.
Pampers
Pampers
Trademarked name
Pampers
Generic name
Diapers
Trademark owner
Procter & Gamble
Notes
Pampers are frequently used as a synonym for diapers in Russia and other CIS countries irrespective of actual brand.
Photoshop
Photoshop
Trademarked name
Photoshop
Generic name
Photo manipulation
Trademark owner
Adobe Inc.
Notes
Commonly used as a verb to generically describe digital manipulation or compositing of photographs. See Photoshop (verb).
Ping Pong
Ping Pong
Trademarked name
Ping Pong
Generic name
Table tennis
Trademark owner
Parker Brothers
Notes
Originally trademarked by Jaques and Son, was later passed to Parker Bros. A number of U.S. organizations nowadays are required to refer its sport as table tennis as means of trademark protection.
Plasticine
Plasticine
Trademarked name
Plasticine
Generic name
Modelling clay
Trademark owner
Flair Leisure Products plc
Notes
Often applied as a name for a putty-like modelling material made from calcium salts, petroleum jelly and aliphatic acids. It is often used as modelling medium for art such as claymation.
Play-Doh
Play-Doh
Trademarked name
Play-Doh
Generic name
Modelling clay
Trademark owner
Hasbro
Notes
In 2011, the United Kingdom High Court determined "Play Dough" to be trademarked by Hasbro after a German toy maker labelled its Yummy Dough edible modelling clay with the strapline "THE EDIBLE PLAY DOUGH!".
Plexiglas, Plexiglass
Plexiglas, Plexiglass
Trademarked name
Plexiglas, Plexiglass
Generic name
Acrylic glass
Trademark owner
Altuglas International,Rohm & Haas (formerly)
Notes
Often misspelled with a double "s", which appears to have become generic, possibly providing partial protection for the tradename "Plexiglas"
Pogo
Pogo
Trademarked name
Pogo
Generic name
Corn dog
Trademark owner
Conagra Brands
Notes
The generic, but still trademarked, term for corn dogs in Canada, derived from the popular brand.
Polaroid
Polaroid
Trademarked name
Polaroid
Generic name
Instant cameras and instant film
Trademark owner
Polaroid B.V., formerly Polaroid Corporation
Notes
Though Polaroid Corporation mostly held a monopoly on instant photography during its existence, the term is also used to refer to competitors such as Instax from Fujifilm. It is also used by photographers to refer to polarizing filters.
Popsicle
Popsicle
Trademarked name
Popsicle
Generic name
Ice pop; ice lolly (UK); icy pole (Australia)
Trademark owner
Good Humor-Breyers, part of Unilever
Portakabin
Portakabin
Trademarked name
Portakabin
Generic name
Portable building
Trademark owner
Portakabin Ltd., owned by Shepherd Building Group
Notes
Widely used term for a portable modular building in the UK. Portakabin is among the brands poked fun at by the satirical magazine Private Eye over its attempts to protect the term against genericization.
Positraction
Positraction
Trademarked name
Positraction
Generic name
Limited-slip differential
Trademark owner
General Motors
Notes
Marketing term for clutch-type limited-slip differentials on vehicles sold by General Motors' Chevrolet division; now commonly used to refer to any limited-slip differential, regardless of automaker or type.
Post-it
Post-it
Trademarked name
Post-it
Generic name
Sticky note
Trademark owner
3M
Notes
Often used by consumers as if it were generic in the UK, U.S. and Canada, but still a legally recognized trademark.
PostShop
PostShop
Trademarked name
PostShop
Generic name
post office
Trademark owner
NZ Post
Notes
Widely use to refer to post offices in New Zealand, although the CamelCase form is the only one on the registered trademark.
Pot Noodle
Pot Noodle
Trademarked name
Pot Noodle
Generic name
Instant noodles
Trademark owner
Unilever
Notes
Used widely in the United Kingdom as it is the dominant brand.
PowerPoint
PowerPoint
Trademarked name
PowerPoint
Generic name
Slide show presentation program
Trademark owner
Microsoft
Pritt Stick
Pritt Stick
Trademarked name
Pritt Stick
Generic name
Glue stick
Trademark owner
Henkel
Notes
A newspaper article by the Daily Mirror (on 27 March 2010) treated the brand as a generic name, another example of use is by The Guardian on its 16 June 2007 article.
Putt-Putt golf
Putt-Putt golf
Trademarked name
Putt-Putt golf
Generic name
Miniature golf
Trademark owner
Putt-Putt Fun Center
Pyrex
Pyrex
Trademarked name
Pyrex
Generic name
Borosilicate glass
Trademark owner
Corelle Brands
Notes
[citation needed]
Q-tips
Q-tips
Trademarked name
Q-tips
Generic name
Cotton swabs; cotton buds (UK and Ireland); cotton tip (Australia)
Trademark owner
Unilever
Notes
Often used by consumers as if it were generic in the U.S. and Canada, but still a legally recognized trademark.
Razor scooter
Razor scooter
Trademarked name
Razor scooter
Generic name
compact folding scooter
Trademark owner
Micro Mobility Systems
Notes
[citation needed]
Realtor
Realtor
Trademarked name
Realtor
Generic name
Real estate agent
Trademark owner
National Association of Realtors, Canadian Real Estate Association
Notes
Often used in the U.S. and Canada to refer to any real estate agent, but the term is a legally recognized trademark of the National Association of Realtors and the Canadian Real Estate Association that refers exclusively to their members in each respective country. The associations have engaged in publicity efforts to educate the public regarding the term's proper use.
Rizla
Rizla
Trademarked name
Rizla
Generic name
Rolling paper
Trademark owner
Imperial Tobacco
Notes
Often used to describe rolling papers which are used to contain rolled tobacco or cannabis.
Rollerblade
Rollerblade
Trademarked name
Rollerblade
Generic name
Inline skates
Trademark owner
Nordica, owned by Tecnica Group
Notes
Commonly used name by consumers in the U.S. and Canada, but the name is still a trademark.
Romex
Romex
Trademarked name
Romex
Generic name
Non-metallic sheathed cable, Thermoplastic-sheathed cable
Trademark owner
Southwire (company).
Notes
Commonly used name by consumers in the U.S., but the name is still a trademark.[citation needed]
Roomba
Roomba
Trademarked name
Roomba
Generic name
Robotic vacuum cleaner
Trademark owner
iRobot Corporation
Notes
Commonly used to refer to robotic vacuum cleaners, regardless of brand.[citation needed]
Rugby
Rugby
Trademarked name
Rugby
Generic name
Rubber cement
Trademark owner
Bostik Philippines, Inc.
Notes
Being the first rubber cement brand in the Philippines, eventually used to refer to any brand of rubber contact cement. See also Rugby boy, a collective term for destitute youths known for their use of rubber cement as an inhalant.
Saran wrap
Saran wrap
Trademarked name
Saran wrap
Generic name
Cling-film
Trademark owner
S. C. Johnson & Son
Notes
Commonly used in the United States as a synonym for clingfilm or plastic wrap.
Sawzall
Sawzall
Trademarked name
Sawzall
Generic name
Reciprocating saw
Trademark owner
Milwaukee Electric Tool Corporation
Notes
Commonly used to refer to a reciprocating saw, regardless of brand.[citation needed]
Scalextric
Scalextric
Trademarked name
Scalextric
Generic name
Slot car
Trademark owner
Hornby Railways
Notes
Used commonly in the United Kingdom to describe slot cars and the hobbies itself.
Scotch tape
Scotch tape
Trademarked name
Scotch tape
Generic name
Clear adhesive tape (US)
Trademark owner
3M
Notes
Appears in dictionaries as both generic and trademarked. "Trademark Law" advises that proper usage is "Scotch brand cellophane tape" to combat "generic tendencies".
Ski-Doo
Ski-Doo
Trademarked name
Ski-Doo
Generic name
Snowmobile
Trademark owner
Bombardier Recreational Products
Notes
Usage in Canada, especially Quebec and British Columbia.
Sea-Doo
Sea-Doo
Trademarked name
Sea-Doo
Generic name
Sit-down personal watercraft
Trademark owner
Bombardier Recreational Products
Notes
Used regionally in the U.S. (where the company holds 50.3% of the market share) to refer to any type of sit-down PWC. Usage is strongest in Canada, especially in Quebec, where the manufacturer is based.
Sellotape
Sellotape
Trademarked name
Sellotape
Generic name
Clear adhesive tape (UK and Ireland)
Trademark owner
Sellotape Company, owned by Henkel Consumer Adhesives
Notes
Often used generically as a verb and noun. Appears in dictionaries as both generic and trademarked.
Sharpie
Sharpie
Trademarked name
Sharpie
Generic name
Permanent marker
Trademark owner
Sanford L.P., owned by Newell Brands
Notes
James Faulkner, Sanford's marketing manager, has said "In America the Sharpie name is used as the generic for a permanent marker".
Skilsaw
Skilsaw
Trademarked name
Skilsaw
Generic name
Circular saw
Trademark owner
NANJING CHERVON INDUSTRY CO.
Notes
Commonly used instead of saying circular saw.[citation needed]
Softail
Softail
Trademarked name
Softail
Generic name
Motorcycle suspension
Trademark owner
Harley-Davidson
Notes
Registered trademark for a line of Harley-Davidson motorcycles with a suspension that mimics the appearance of a rigid frame, and has since been used to refer to motorcycles of other makes with hidden rear suspensions as well as bicycles incorporating a rear suspension.
Speedo
Speedo
Trademarked name
Speedo
Generic name
Swim briefs
Trademark owner
Speedo
Stetson
Stetson
Trademarked name
Stetson
Generic name
Cowboy hat
Trademark owner
John B. Stetson Company
Notes
Although John B. Stetson Company manufactures other types of brimmed hats, the word Stetson has been long used for a generic cowboy hat which features a high crown and wide brim.
Stanley knife
Stanley knife
Trademarked name
Stanley knife
Generic name
Utility knife
Trademark owner
Stanley Works
Notes
In Great Britain, the press and law enforcement officers have referred to it as Stanley knife during incidents, regardless if said weapon is actually a utility knife. The trademark has since become a dictionary term.
Stelvin closure
Stelvin closure
Trademarked name
Stelvin closure
Generic name
Screw cap
Trademark owner
Rio Tinto Alcan
Notes
Often used generically.
Styrofoam
Styrofoam
Trademarked name
Styrofoam
Generic name
Polystyrene foam
Trademark owner
Dow Chemical Company (formerly), DuPont
Notes
In the United States and Canada, "styrofoam" is often used as a generic term for disposable foam cups, plates, coolers and packing material, although these are made from a different polystyrene product than true Styrofoam Brand Foam, which is made for thermal insulation and craft applications.
Tannoy
Tannoy
Trademarked name
Tannoy
Generic name
Public-address (PA) system
Trademark owner
Tannoy Ltd.
Notes
UK usage
Targa top
Targa top
Trademarked name
Targa top
Generic name
Semi-convertible hard roof panel
Trademark owner
Porsche
Notes
Although first used in the 1960s, trademark was not claimed until the 1970s, when its popularity grew; hence, the name is treated as a generic trademark by the general public and the motoring press to describe a detachable hard roof panel for cars.
Tarmac
Tarmac
Trademarked name
Tarmac
Generic name
Asphalt road surface
Trademark owner
Tarmac
Notes
Often used by consumers as if it were generic in the UK and Canada, but still a legally recognized trademark.
Taser
Taser
Trademarked name
Taser
Generic name
Electroshock weapon, stun gun
Trademark owner
Taser Systems,Taser International
Notes
Originally TASER, an acronym for a fictional weapon: Thomas A. Swift's Electric Rifle. Taser is a registered tradename, prompting a backformed verb "to tase" which means "to use a Taser on", although "to taser" is also commonly used.
Tayto
Tayto
Trademarked name
Tayto
Generic name
Crisps (Ireland)
Trademark owner
Intersnack
Notes
Very common in Ireland to refer to all crisps and potato or corn based snacks as Taytos
Tesafilm
Tesafilm
Trademarked name
Tesafilm
Generic name
Clear adhesive tape
Trademark owner
Tesa SE
Notes
Very common in Germany to adhesive tapes[citation needed]
Transformer
Transformer
Trademarked name
Transformer
Generic name
Mecha
Trademark owner
Hasbro/Tomy
Notes
Became used largely due to the success of the film franchise, regardless of its need for human pilots or lack of transforming capabilities, most commonly a Gundam. Example: During the 2020 Summer Olympics, the BBC was called out on Twitter by the anime press and its fanbase for mistaking a monument of RX-0 Unicorn Gundam (from Mobile Suit Gundam Unicorn), installed outside Odaiba's DiverCity Tokyo Plaza for a Transformer.
Tipp-Ex
Tipp-Ex
Trademarked name
Tipp-Ex
Generic name
Correction fluid
Trademark owner
Tipp-Ex GmbH & Co. KG
Notes
Common throughout Europe
Tivoli
Tivoli
Trademarked name
Tivoli
Generic name
Amusement park
Trademark owner
Tivoli A/S
Notes
The Danish Tivoli Gardens amusement park has registered its colloquial name "Tivoli" as company name and trademark. In Danish language, the word "tivoli" has however been a generic term for "amusement park" from before the Tivoli Gardens opened in 1843 and is still used as such, for instance in the name of many other amusement parks all over Denmark and other Scandinavian countries. This is currently the focal point of several legal disagreements, with the first (Tivoli A/S vs Innocent Pictures ApS) leading to a win for Tivoli A/S in Denmark's Supreme Court in September 2010.
Three-peat
Three-peat
Trademarked name
Three-peat
Generic name
three consecutive wins
Trademark owner
Riles & Co. (Pat Riley)
Notes
Trademark applies to usage on merchandises.
Tupperware
Tupperware
Trademarked name
Tupperware
Generic name
Plastic storage containers
Trademark owner
Earl Tupper
Notes
Preparation, storage, containment, and serving products for the kitchen and home, which were first introduced to the public in 1946.
Uber
Uber
Trademarked name
Uber
Generic name
Ridesharing company
Trademark owner
Uber
Notes
Frequently used as a verb.
Vaseline
Vaseline
Trademarked name
Vaseline
Generic name
Petroleum jelly, petrolatum
Trademark owner
Unilever
Notes
Often used by consumers as if it were generic, but still a legally recognized trademark.
Velcro
Velcro
Trademarked name
Velcro
Generic name
Hook-and-loop fastener
Trademark owner
Velcro Companies
Notes
Used as generic, but still trademarked. Often used as a verb.
Vetsin
Vetsin
Trademarked name
Vetsin
Generic name
Monosodium glutamate
Trademark owner
Tien Chun Ve-Tsin
Notes
Philippine term for monosodium glutamate, from the formerly most popular brand. Ajinomoto leads the monosodium glutamate market presently, but people still refer to it as Vetsin/Bitsin. In China, the term "Vetsin" (味精, Weijing) has never been a trade mark.
Walkman
Walkman
Trademarked name
Walkman
Generic name
Personal stereo
Trademark owner
Sony
Notes
Was often used generically for any portable stereo player (usually cassette players), and in 2002 an Austrian court ruled that it had passed into common usage, but still a legally recognized trademark.
WaveRunner
WaveRunner
Trademarked name
WaveRunner
Generic name
Personal water craft
Trademark owner
Yamaha Motor Company
Notes
Often used, along with Jet Ski, to refer to any type of personal watercraft.
Winnebago
Winnebago
Trademarked name
Winnebago
Generic name
Recreational vehicle
Trademark owner
Winnebago Industries
Notes
Used in the United Kingdom to describe a coach sized American motorhome. The term is also used generically in the United States to describe pretty much any motorhome, but not to the same extent.
Wite-Out
Wite-Out
Trademarked name
Wite-Out
Generic name
Correction fluid
Trademark owner
Société Bic
Notes
A white liquid applied with a brush used to hide mistakes, written or typed, with ink so they can be overwritten. (US, see also Tipp-Ex in the UK and Ireland)
Xerox
Xerox
Trademarked name
Xerox
Generic name
Photocopier or to make a photocopy
Trademark owner
Xerox
Notes
Xerox has used "trademark awareness" advertisements to prevent the brand from becoming a generic noun or verb, including such statements as "You can't make a Xerox." However, it is used in the Philippines, India, Russia, and Brazil as a generic word for 'photocopy'.
Zamboni
Zamboni
Trademarked name
Zamboni
Generic name
Ice resurfacer
Trademark owner
Zamboni Company
Notes
Frank J. Zamboni & Co., Inc. has taken a strong stance against its trademark dilution, the Zamboni name being used as a genericized trademark for ice resurfacers; the company holds a registered trademark on the design and configuration of the Zamboni Ice Resurfacer by the U.S. Patent and Trademark Office.
Zeppelin
Zeppelin
Trademarked name
Zeppelin
Generic name
Rigid airship
Trademark owner
Luftschiffbau Zeppelin
Zimmer frame
Zimmer frame
Trademarked name
Zimmer frame
Generic name
Walking frame
Trademark owner
Zimmer Holdings
Notes
[citation needed]
Ziploc
Ziploc
Trademarked name
Ziploc
Generic name
Zipper storage bag
Trademark owner
SC Johnson
Notes
[citation needed]
Zodiac
Zodiac
Trademarked name
Zodiac
Generic name
Inflatable boat
Trademark owner
Zodiac Milpro
Notes
[citation needed]
Zoom
Zoom
Trademarked name
Zoom
Generic name
Videoconferencing
Trademark owner
Zoom Video Communications
Notes
Frequently used as a verb.
Trademarked name
Generic name
Trademark owner
Notes
Adidas
Sport shoes
Adidas AG
In Polish and Romanian "adidas" has become synonymous to a sport shoe.
Adrenaline
Epinephrine
Endo (previously Parke-Davis)
Widely referred to, in both technical and non-technical contexts, as "adrenaline", and in the BAN and EP systems.
Airfix
Plastic injection-moulded scale model kits
Hornby Railways
Still used widely in the UK to describe a scale model as it was the dominant brand at that time.
Allen wrench
Hex key
Apex Tool Group
Also known as an "Allen key" or "hex head wrench", and outside the USA by such brand names as "Inbus", "Unbrako", and "Brugola".
Aqua [id]
Mineral water
Danone
Common in Indonesia as a genericized mark for any mineral water.[citation needed]
Aqua-lung
Open-circuit underwater breathing set with demand valve
See Aqua-lung#Trademark issues
Or nowadays often merely "scuba", or "air scuba", when there is a need to distinguish from rebreathers[citation needed]
AstroTurf
Artificial turf
Monsanto Company (formerly),AstroTurf, LLC
Also gave use to the term astroturfing.
Armco
Crash barrier
Cleveland-Cliffs
Armco barriers made from corrugated steel have long been the standard for crash barrier protection in the UK
Band-Aid
Adhesive bandage, plaster
Johnson & Johnson (formerly), Kenvue
Often used as though generic by consumers in Canada, the U.S., Australia, and New Zealand, though still legally trademarked.
Biro
Ballpoint pen
Société Bic
Used generically in colloquial British, Irish and Australian English, particularly for cheaper disposable pens, but remains a registered trademark. Derived from the name of the inventor, László Bíró.
Bobcat
Skid-steer loader
Bobcat Company
This usage is especially common in Australia. The Clark Equipment Company has successfully defended the trademark against dilution and genericization at least in two cases relating to domain names with the World Intellectual Property Organization.
Bubble Wrap
Inflated cushioning
Sealed Air
Burqini
Swimsuit compatible with Islamic modesty requirements
Aheda Zanetti
Alternatively spelled "burkini", which is also trademarked.
Bush Hog
Rotary mower
Bush Hog, Inc.
Canon
Photocopier or to make a photocopy
Canon Inc.
Like Xerox became a generic name for a photocopier in some countries, Canon became a generic name for it in Mongolia. As the Japanese company was the main exporter of photocopiers to this country, they are widely known as Mongolian: канон
Cashpoint
Automated teller machine, cash machine
Lloyds Bank
Commonly used in the UK to refer to any ATM or cash dispensing machine, regardless of which bank or company it is operated by.
Chain gun
Motor operated machine gun
Northrop Grumman
Also appears as a definition in the Oxford English Dictionary, describing it as "a machine gun that uses a motor-driven chain to power all moving parts"
ChapStick
Lip balm
Suave Brands Company
Used as a shorthand to refer to any brand of lip balm.
Christmas Seals
Christmas seal
American Lung Association
A Charity label or fundraising seal issued at Christmas time to fight tuberculosis or other lung disease. Trademark was taken in 1987 by ALA, who has issued National Christmas Seals in the US continuously since 1907, to prevent other US National charities from competing.
Chyron
On-Screen Graphics or Character Generator(CG)
ChyronHego Corporation
Hardware and software used in broadcasting for making lower thirds and other on screen graphics. Often used to refer to any kind of on screen graphics regardless of playout equipment. [failed verification]
Cigarette boat
Go-fast boat
Cigarette Racing
The nickname derived from fast powerboats that were designed to smuggle cigarettes fast and outrun law enforcement personnel. Trademark was taken following a founding of a company named after the nickname.
Clorox
Bleach
Clorox Company
Coke
Cola, soft drink, pop, soda
Coca-Cola Company
Predominantly used in some parts of the US to refer to any cola (even that of another trademark). Still a trademark.
Colt
Revolver
Colt's Manufacturing Company, part of Colt CZ Group
A common choice of gun during the Wild West, it was used to describe any revolvers during the 19th century, regardless of brand.
Comic-Con
Comic book convention
San Diego Comic-Con
In 2014, San Diego Comic-Con sued the producers of a similarly named convention, contending infringement of its trademark. The case was decided by jury in December 2017, upholding "Comic-Con" as a trademark of SDCC.
Connollising
As a verb, to restore automobile leather interior
Connolly Leather
Often used by automobile enthusiasts and medias, when to describe restoring leather interiors, thanks to the high international reputation of the company.
Craisin
Dried cranberry
Ocean Spray
"Craisin" is often used synonymously with "dried cranberry", though a true dried cranberry does not have added sugar, while a Craisin does.
Crock-Pot
Slow cooker
Sunbeam Products, part of Newell Brands
"Crock pot" and "crockpot" are common synonyms used by cooks to describe any slow cooker.
Cuisinart
Food processor
Conair
Sometimes used in the U.S. to refer to any food processor, but still a trademark.
Cutex
Nail polish
Revlon
Mostly used in the Philippines to refer to nail polish, regardless of brand. Often spelled as "Kyutix", "Kutex", or "Kutix." The Shanghainese term of nail polish, "蔻丹", is derived from "Cutex", because Cutex is a well-known brand of nail polish in pre-1949 China, although it's not commonly seen in post-1980s China.
Cyberpunk
Subgenre of science fiction
CD Projekt and Sony Music Entertainment Europe
The term for the genre dates to the early 1980s with the Cyberpunk franchise created by Mike Pondsmith and his R. Talsorian Games (RTG) first published in 1988.In the US, CD Projekt owns all rights to the term with RTG licensing it for its tabletop role-playing games.
Decora
Rocker light switch
Leviton
Frequently used in the United States to refer to any rocker light switch regardless of manufacturer, but still trademarked.
Dictaphone
Dictation machine
Nuance Communications, part of Microsoft
Used to describe devices that are used to record speech such as handheld voice recorders. [citation needed]
Dobro
Resonator guitar
Gibson Brands
Used to describe any Resonator Guitar, especially the single cone "spider-bridge" design originally by the Dobro company.
Doll Instant Noodle [zh]
Instant noodles
Winner Food Products [zh]
"Doll Instant Noodle" (公仔麵) is commonly referred in Hong Kong for instant noodles. Winner Food Products (永南食品) was acquired by its former arch-competitor Nissin Foods in 1989.
Dormobile
Motorhome
Bedford Vehicles,then Dormobile (Folkestone) Ltd
Widely used in the United Kingdom to describe any motorhomes. This article by the BBC is an example of the term being used generically.
Doshirak
Instant noodles
Paldo Co. Ltd., previously Korea Yakult
Used in Russia to refer to any kind of instant noodles.
Dremel
Rotary Tool
Robert Bosch GmbH
Small handheld rotary tools are often called dremels or dremel clones.[citation needed]
Durex
Adhesive tape (Australia, Brazil)
3M LRC Products Ltd (in Australia, for condoms)
Used in Brazil ("fita durex") and some areas of Australia as a generic name for adhesive tape.
Elastoplast
Adhesive bandage
Beiersdorf
Much like "Band-Aid" in North America, the name has become a genericized trademark in some Commonwealth countries including the United Kingdom[where? — see talk page] and Australia[failed verification].
EpiPen
Epinephrine autoinjector
Viatris (formerly Mylan)
Commonly used in the United States and Canada as a catch-all term for epinephrine autoinjectors.
Esky
Cooler
Coleman, part of Newell Brands
Australian usage
Filofax
Personal organizer
FLB Group Ltd, formerly Letts Filofax Group
Fix-A-Flat
Canned tire inflator
Illinois Tool Works
Formica
Wood or plastic laminate
Formica Corporation, part of Broadview Holdings
Widely used for the generic product. An attempt to have the trademark quashed failed in 1977.
Freon
Refrigerant
DuPont (formerly), Chemours
Frequently used to refer to any type of refrigerant, though Freon is specifically Dichlorodifluoromethane, or R-12.
Frisbee
Flying disc
Wham-O
Frequently used to describe the flying disc toy, as well as sports such as Ultimate Frisbee (Ultimate) and Frisbee Golf (Disc Golf).
Gib board
Drywall
Winstone Wallboards
Widely used term within New Zealand to refer to plasterboard, after the name of the country's market-leading product of its type (still trademarked).
Gillette
Safety razor
Procter & Gamble
Used in Portugal, Brazil and Turkey as a generic for any safety or cartridge razor. In Indonesian, it has evolved into silet, and became the standard term for any razor.

References

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