List of generic and genericized trademarks
Updated: 5/24/2026, 6:51:26 PM Wikipedia source
The following three lists of generic and genericized trademarks are:
marks that were originally legally protected trademarks, but have been genericized and have lost their legal status due to becoming generic terms, marks that have been abandoned and are now generic terms marks that are still legally protected as trademarks, at least in some jurisdictions
Tables
· List of protected trademarks frequently used as generic terms
AdBlue
AdBlue
Trademarked name
AdBlue
Generic name
Diesel exhaust fluid
Trademark owner
Verband der Automobilindustrie
Notes
Name is primarily used in Europe and North America.
Adidas
Adidas
Trademarked name
Adidas
Generic name
Sport shoes
Trademark owner
Adidas AG
Notes
In Polish and Romanian "adidas" has become synonymous to a sport shoe.
Adrenaline
Adrenaline
Trademarked name
Adrenaline
Generic name
Epinephrine
Trademark owner
Endo (previously Parke-Davis)
Notes
Widely referred to, in both technical and non-technical contexts, as "adrenaline", and in the BAN and EP systems.
Airfix
Airfix
Trademarked name
Airfix
Generic name
Plastic injection-moulded scale model kits
Trademark owner
Hornby Railways
Notes
Still used widely in the UK to describe a scale model as it was the dominant brand at that time.
Allen wrench
Allen wrench
Trademarked name
Allen wrench
Generic name
Hex key
Trademark owner
Apex Tool Group
Notes
Also known as an "Allen key" or "hex head wrench", and outside the USA by such brand names as "Inbus", "Unbrako", and "Brugola".
Aqua
Aqua
Trademarked name
Aqua
Generic name
Mineral water
Trademark owner
Danone
Notes
Common in Indonesia as a genericized mark for any mineral water.
Aqua-lung
Aqua-lung
Trademarked name
Aqua-lung
Generic name
Open-circuit underwater breathing set with demand valve
Trademark owner
See Aqua-lung issues
Notes
Or nowadays often merely "scuba", or "air scuba", when there is a need to distinguish from rebreathers
AstroTurf
AstroTurf
Trademarked name
AstroTurf
Generic name
Artificial turf
Trademark owner
Monsanto Company (formerly),
AstroTurf, LLC
Notes
Also gave use to the term astroturfing.
Armco
Armco
Trademarked name
Armco
Generic name
Crash barrier
Trademark owner
Cleveland-Cliffs
Notes
Armco barriers made from corrugated steel have long been the standard for crash barrier protection in the UK
Band-Aid
Band-Aid
Trademarked name
Band-Aid
Generic name
Adhesive bandage, plaster
Trademark owner
Johnson & Johnson (formerly), Kenvue
Notes
Often used as though generic by consumers in Canada, the U ., Australia, and New Zealand, though still legally trademarked.
Biro
Biro
Trademarked name
Biro
Generic name
Ballpoint pen
Trademark owner
Société Bic
Notes
Used generically in colloquial British, Irish and Australian English, particularly for cheaper disposable pens, but remains a registered trademark. Derived from the name of the inventor, László Bíró.
Bobcat
Bobcat
Trademarked name
Bobcat
Generic name
Skid-steer loader
Trademark owner
Bobcat Company
Notes
This usage is especially common in Australia. The Clark Equipment Company has successfully defended the trademark against dilution and genericization at least in two cases relating to domain names with the World Intellectual Property Organization.
Bubble Wrap
Bubble Wrap
Trademarked name
Bubble Wrap
Generic name
Inflated cushioning
Trademark owner
Sealed Air
Burqini
Burqini
Trademarked name
Burqini
Generic name
Swimsuit compatible with Islamic modesty requirements
Trademark owner
Aheda Zanetti
Notes
Alternatively spelled "burkini", which is also trademarked.
Bush Hog
Bush Hog
Trademarked name
Bush Hog
Generic name
Rotary mower
Trademark owner
Bush Hog, Inc.
Canon
Canon
Trademarked name
Canon
Generic name
Photocopier or to make a photocopy
Trademark owner
Canon Inc.
Notes
Like Xerox became a generic name for a photocopier in some countries, Canon became a generic name for it in Mongolia. As the Japanese company was the main exporter of photocopiers to this country, they are widely known as Mongolian: канон
Cashpoint
Cashpoint
Trademarked name
Cashpoint
Generic name
Automated teller machine, cash machine
Trademark owner
Lloyds Bank
Notes
Commonly used in the UK to refer to any ATM or cash dispensing machine, regardless of which bank or company it is operated by.
Chain gun
Chain gun
Trademarked name
Chain gun
Generic name
Motor operated machine gun
Trademark owner
Northrop Grumman
Notes
Also appears as a definition in the Oxford English Dictionary, describing it as "a machine gun that uses a motor-driven chain to power all moving parts"
ChapStick
ChapStick
Trademarked name
ChapStick
Generic name
Lip balm
Trademark owner
Suave Brands Company
Notes
Used as a shorthand to refer to any brand of lip balm.
ChatGPT
ChatGPT
Trademarked name
ChatGPT
Generic name
Generative artificial intelligence chatbot
Trademark owner
OpenAI
Christmas Seals
Christmas Seals
Trademarked name
Christmas Seals
Generic name
Christmas seal
Trademark owner
American Lung Association
Notes
A Charity label or fundraising seal issued at Christmas time to fight tuberculosis or other lung disease. Trademark was taken in 1987 by ALA, who has issued National Christmas Seals in the US continuously since 1907, to prevent other US National charities from competing.
Chyron
Chyron
Trademarked name
Chyron
Generic name
On-Screen Graphics or Character Generator(CG)
Trademark owner
ChyronHego Corporation
Notes
Hardware and software used in broadcasting for making lower thirds and other on screen graphics. Often used to refer to any kind of on screen graphics regardless of playout equipment.
Cigarette boat
Cigarette boat
Trademarked name
Cigarette boat
Generic name
Go-fast boat
Trademark owner
Cigarette Racing
Notes
The nickname derived from fast powerboats that were designed to smuggle cigarettes fast and outrun law enforcement personnel. Trademark was taken following a founding of a company named after the nickname.
Clorox
Clorox
Trademarked name
Clorox
Generic name
Bleach
Trademark owner
Clorox Company
Coke
Coke
Trademarked name
Coke
Generic name
Cola, soft drink, pop, soda
Trademark owner
Coca-Cola Company
Notes
Predominantly used in some parts of the US to refer to any cola (even that of another trademark). Still a trademark.
Colt
Colt
Trademarked name
Colt
Generic name
Revolver
Trademark owner
Colt's Manufacturing Company, part of Colt CZ Group
Notes
A common choice of gun during the Wild West, it was used to describe any revolvers during the 19th century, regardless of brand.
Comic-Con
Comic-Con
Trademarked name
Comic-Con
Generic name
Comic book convention
Trademark owner
San Diego Comic-Con
Notes
In 2014, San Diego Comic-Con sued the producers of a similarly named convention, contending infringement of its trademark. The case was decided by jury in December 2017, upholding "Comic-Con" as a trademark of SDCC.
Connollising
Connollising
Trademarked name
Connollising
Generic name
As a verb, to restore automobile leather interior
Trademark owner
Connolly Leather
Notes
Often used by automobile enthusiasts and medias, when to describe restoring leather interiors, thanks to the high international reputation of the company.
Craisin
Craisin
Trademarked name
Craisin
Generic name
Dried cranberry
Trademark owner
Ocean Spray
Notes
"Craisin" is often used synonymously with "dried cranberry", though a true dried cranberry does not have added sugar, while a Craisin does.
Crock-Pot
Crock-Pot
Trademarked name
Crock-Pot
Generic name
Slow cooker
Trademark owner
Sunbeam Products, part of Newell Brands
Notes
"Crock pot" and "crockpot" are common synonyms used by cooks to describe any slow cooker.
Cuisinart
Cuisinart
Trademarked name
Cuisinart
Generic name
Food processor
Trademark owner
Conair
Notes
Sometimes used in the U . to refer to any food processor, but still a trademark.
Cutex
Cutex
Trademarked name
Cutex
Generic name
Nail polish
Trademark owner
Revlon
Notes
Mostly used in the Philippines to refer to nail polish, regardless of brand. Often spelled as "Kyutix", "Kutex", or "Kutix." The Shanghainese term of nail polish, "蔻丹", is derived from "Cutex", because Cutex is a well-known brand of nail polish in pre-1949 China, although it's not commonly seen in post-1980s China.
Cyberpunk
Cyberpunk
Trademarked name
Cyberpunk
Generic name
Subgenre of science fiction
Trademark owner
CD Projekt and Sony Music Entertainment Europe
Notes
The term for the genre dates to the early 1980s with the Cyberpunk franchise created by Mike Pondsmith and his R. Talsorian Games (RTG) first published in 1988.
In the US, CD Projekt owns all rights to the term with RTG licensing it for its tabletop role-playing games.
Decora
Decora
Trademarked name
Decora
Generic name
Rocker light switch
Trademark owner
Leviton
Notes
Frequently used in the United States to refer to any rocker light switch regardless of manufacturer, but still trademarked.
Dictaphone
Dictaphone
Trademarked name
Dictaphone
Generic name
Dictation machine
Trademark owner
Nuance Communications, part of Microsoft
Notes
Used to describe devices that are used to record speech such as handheld voice recorders.
Dobro
Dobro
Trademarked name
Dobro
Generic name
Resonator guitar
Trademark owner
Gibson Brands
Notes
Used to describe any Resonator Guitar, especially the single cone "spider-bridge" design originally by the Dobro company.
Doll Instant Noodle
Doll Instant Noodle
Trademarked name
Doll Instant Noodle
Generic name
Instant noodles
Trademark owner
Winner Food Products
Notes
"Doll Instant Noodle" (公仔麵) is commonly referred in Hong Kong for instant noodles. Winner Food Products (永南食品) was acquired by its former arch-competitor Nissin Foods in 1989.
Dormobile
Dormobile
Trademarked name
Dormobile
Generic name
Motorhome
Trademark owner
Bedford Vehicles,
then Dormobile (Folkestone) Ltd
Notes
Widely used in the United Kingdom to describe any motorhomes. This article by the BBC is an example of the term being used generically.
Doshirak
Doshirak
Trademarked name
Doshirak
Generic name
Instant noodles
Trademark owner
Paldo Co. Ltd., previously Korea Yakult
Notes
Used in Russia to refer to any kind of instant noodles.
Dremel
Dremel
Trademarked name
Dremel
Generic name
Rotary Tool
Trademark owner
Robert Bosch GmbH
Notes
Small handheld rotary tools are often called dremels or dremel clones.
Durex
Durex
Trademarked name
Durex
Generic name
Adhesive tape (Australia, Brazil)
Trademark owner
3M
LRC Products Ltd (in Australia, for condoms)
Notes
Used in Brazil ("fita durex") and some areas of Australia as a generic name for adhesive tape.
Elastoplast
Elastoplast
Trademarked name
Elastoplast
Generic name
Adhesive bandage
Trademark owner
Beiersdorf
Notes
Much like "Band-Aid" in North America, the name has become a genericized trademark in some Commonwealth countries including the United Kingdom and Australia.
EpiPen
EpiPen
Trademarked name
EpiPen
Generic name
Epinephrine autoinjector
Trademark owner
Viatris (formerly Mylan)
Notes
Commonly used in the United States and Canada as a catch-all term for epinephrine autoinjectors.
Esky
Esky
Trademarked name
Esky
Generic name
Cooler
Trademark owner
Coleman, part of Newell Brands
Notes
Australian usage
Filofax
Filofax
Trademarked name
Filofax
Generic name
Personal organizer
Trademark owner
FLB Group Ltd, formerly Letts Filofax Group
Fix-A-Flat
Fix-A-Flat
Trademarked name
Fix-A-Flat
Generic name
Canned tire inflator
Trademark owner
Illinois Tool Works
Formica
Formica
Trademarked name
Formica
Generic name
Wood or plastic laminate
Trademark owner
Formica Corporation, part of Broadview Holdings
Notes
Widely used for the generic product. An attempt to have the trademark quashed failed in 1977.
Freon
Freon
Trademarked name
Freon
Generic name
Refrigerant
Trademark owner
DuPont (formerly), Chemours
Notes
Frequently used to refer to any type of refrigerant, though Freon is specifically Dichlorodifluoromethane, or R-12.
Frisbee
Frisbee
Trademarked name
Frisbee
Generic name
Flying disc
Trademark owner
Wham-O
Notes
Frequently used to describe the flying disc toy, as well as sports such as Ultimate Frisbee (Ultimate) and Frisbee Golf (Disc Golf).
Gib board
Gib board
Trademarked name
Gib board
Generic name
Drywall
Trademark owner
Winstone Wallboards
Notes
Widely used term within New Zealand to refer to plasterboard, after the name of the country's market-leading product of its type (still trademarked).
Gillette
Gillette
Trademarked name
Gillette
Generic name
Safety razor
Trademark owner
Procter & Gamble
Notes
Used in Portugal, Brazil and Turkey as a generic for any safety or cartridge razor. In Indonesian, it has evolved into silet, and became the standard term for any razor.
Glad Wrap
Glad Wrap
Trademarked name
Glad Wrap
Generic name
Cling-film
Trademark owner
Glad (company)
Notes
Used in Australia, New Zealand.
Glock
Glock
Trademarked name
Glock
Generic name
Semi-automatic pistol
Trademark owner
Glock (company)
Notes
Commonly used in the United States as a synonym for a semi-automatic pistol, especially within hiphop music.
Google
Google
Trademarked name
Google
Generic name
Internet search engine
Trademark owner
Google LLC
Notes
See Google (verb)
Hacky Sack
Hacky Sack
Trademarked name
Hacky Sack
Generic name
Footbag
Trademark owner
Wham-O
Hardie Board, HardiePlank
Hardie Board, HardiePlank
Trademarked name
Hardie Board, HardiePlank
Generic name
Fibre cement products, for cement board and fiber cement siding specifically
Trademark owner
James Hardie
Hills Hoist
Hills Hoist
Trademarked name
Hills Hoist
Generic name
Rotary clothes line
Trademark owner
Hills Industries
Notes
Australian usage
Hoover
Hoover
Trademarked name
Hoover
Generic name
Vacuum cleaner
Trademark owner
Hoover Company
Notes
Widely used as a noun and verb. De facto loss of trademark in the UK.
Hula hoop
Hula hoop
Trademarked name
Hula hoop
Generic name
Toy hoop
Trademark owner
Wham-O
Indomie
Indomie
Trademarked name
Indomie
Generic name
Instant noodle
Trademark owner
Indofood
Notes
Common in Indonesia and Nigeria as a genericized mark for any instant noodle.
Jacuzzi
Jacuzzi
Trademarked name
Jacuzzi
Generic name
Hot tub or whirlpool bath
Trademark owner
Jacuzzi
Jandals
Jandals
Trademarked name
Jandals
Generic name
Flip-flops
Trademark owner
ACTSTA
Notes
The ordinary term for flip-flops in New Zealand but the trademark is still registered and occasionally enforced.
Javex
Javex
Trademarked name
Javex
Generic name
Bleach
Trademark owner
Clorox Company
Notes
Used primarily in Canada, where bleach is "eau de javel" as a French-language generic. Acquired from Colgate-Palmolive in late 2006.
JCB
JCB
Trademarked name
JCB
Generic name
Backhoe loader
Trademark owner
J. C. Bamford
Notes
Has become a generic term for an excavator mounted with both a front loader and a backhoe in British English, as recognized by the Oxford English Dictionary. Invented by J C Bamford Excavators Ltd., which is still the largest supplier of backhoe loaders.
Jeep
Jeep
Trademarked name
Jeep
Generic name
Compact sport utility vehicle
Trademark owner
Chrysler, part of Stellantis
Notes
Chrysler recently used "trademark awareness" advertisements to prevent the brand from becoming a generic noun or verb, including such statements as They invented 'SUV' because they can't call them Jeep In Ireland all SUVs are colloquially called jeeps, whereas in the UK they are 'four-wheel drives'.
Jell-O
Jell-O
Trademarked name
Jell-O
Generic name
Gelatin dessert, jelly
Trademark owner
Kraft Heinz
Notes
The name is commonly used in the US to refer to any gelatin-like dessert.
Jetway
Jetway
Trademarked name
Jetway
Generic name
Passenger boarding bridge
Trademark owner
JBT AeroTech
Notes
The name commonly used to describe any brand of enclosed, movable connector which most commonly extends from an airport terminal gate to an airplane, and in some instances from a port to a boat or ship, allowing passengers to board and disembark without going outside or being exposed to the elements.
Jet Ski
Jet Ski
Trademarked name
Jet Ski
Generic name
Stand-up personal watercraft
Trademark owner
Kawasaki
Notes
Used universally to refer to any type of personal watercraft. This news article is one example of usage.
Jiffy bag
Jiffy bag
Trademarked name
Jiffy bag
Generic name
padded mailing envelopes
Trademark owner
Sealed Air
JumboTron
JumboTron
Trademarked name
JumboTron
Generic name
Large-screen television
Trademark owner
Sony
Notes
Still used, although Sony exited the market for this product in 2001.
Kleenex
Kleenex
Trademarked name
Kleenex
Generic name
Facial tissue
Trademark owner
Kimberly-Clark
Notes
Often used by consumers as if it were generic in the U ., France and Canada, but still a legally recognized trademark.
Kool-Aid
Kool-Aid
Trademarked name
Kool-Aid
Generic name
Drink mix
Trademark owner
Kraft Heinz
Notes
Often used in the phrase "Drinking the Kool-Aid," referring to the adoption of a dangerous idea because of peer pressure.
Koozie
Koozie
Trademarked name
Koozie
Generic name
Can cooler
Trademark owner
Scribe OpCo, Inc. (dba The Koozie Group)
Notes
"Koozie" is commonly used as a generic term for all foam or neoprene insulators that cover a container, usually a can or a bottle, in order to keep the beverage cold.
Kraft Dinner
Kraft Dinner
Trademarked name
Kraft Dinner
Generic name
Macaroni & cheese
Trademark owner
Kraft Heinz
Notes
Often used by consumers in Canada, but still a legally recognized trademark.
Lava lamp
Lava lamp
Trademarked name
Lava lamp
Generic name
Liquid motion lamp
Trademark owner
Mathmos
Learjet
Learjet
Trademarked name
Learjet
Generic name
Business jet
Trademark owner
Bombardier Aerospace
Notes
Has been used to describe any business jet regardless of builder, due to Bill Lear's skill in public relations. Production of Learjet-branded aircraft ended in 2021 due to steadily declining sales versus larger and more comfortable competitors.
Legos
Legos
Trademarked name
Legos
Generic name
Interlocking bricks
Trademark owner
The Lego Group
Notes
"Lego" is commonly used as a mass noun ("some Lego") or, in American English, as a countable noun with plural "Legos", to refer to the bricks themselves.
Lexan
Lexan
Trademarked name
Lexan
Generic name
Polycarbonate resin thermoplastic glass
Trademark owner
SABIC
Liquid Paper
Liquid Paper
Trademarked name
Liquid Paper
Generic name
Correction fluid
Trademark owner
Newell Brands
Notes
A white liquid applied with a brush used to hide mistakes, written or typed, with ink so they can be overwritten. (Australia, see also Wite-Out in the US Tipp-Ex in the UK and Ireland)
| Trademarked name | Generic name | Trademark owner | Notes |
| AdBlue | Diesel exhaust fluid | Verband der Automobilindustrie | Name is primarily used in Europe and North America. |
| Adidas | Sport shoes | Adidas AG | In Polish and Romanian "adidas" has become synonymous to a sport shoe. |
| Adrenaline | Epinephrine | Endo (previously Parke-Davis) | Widely referred to, in both technical and non-technical contexts, as "adrenaline", and in the BAN and EP systems. |
| Airfix | Plastic injection-moulded scale model kits | Hornby Railways | Still used widely in the UK to describe a scale model as it was the dominant brand at that time. |
| Allen wrench | Hex key | Apex Tool Group | Also known as an "Allen key" or "hex head wrench", and outside the USA by such brand names as "Inbus", "Unbrako", and "Brugola". |
| Aqua | Mineral water | Danone | Common in Indonesia as a genericized mark for any mineral water. |
| Aqua-lung | Open-circuit underwater breathing set with demand valve | See Aqua-lung issues | Or nowadays often merely "scuba", or "air scuba", when there is a need to distinguish from rebreathers |
| AstroTurf | Artificial turf | Monsanto Company (formerly), AstroTurf, LLC | Also gave use to the term astroturfing. |
| Armco | Crash barrier | Cleveland-Cliffs | Armco barriers made from corrugated steel have long been the standard for crash barrier protection in the UK |
| Band-Aid | Adhesive bandage, plaster | Johnson & Johnson (formerly), Kenvue | Often used as though generic by consumers in Canada, the U ., Australia, and New Zealand, though still legally trademarked. |
| Biro | Ballpoint pen | Société Bic | Used generically in colloquial British, Irish and Australian English, particularly for cheaper disposable pens, but remains a registered trademark. Derived from the name of the inventor, László Bíró. |
| Bobcat | Skid-steer loader | Bobcat Company | This usage is especially common in Australia. The Clark Equipment Company has successfully defended the trademark against dilution and genericization at least in two cases relating to domain names with the World Intellectual Property Organization. |
| Bubble Wrap | Inflated cushioning | Sealed Air | |
| Burqini | Swimsuit compatible with Islamic modesty requirements | Aheda Zanetti | Alternatively spelled "burkini", which is also trademarked. |
| Bush Hog | Rotary mower | Bush Hog, Inc. | |
| Canon | Photocopier or to make a photocopy | Canon Inc. | Like Xerox became a generic name for a photocopier in some countries, Canon became a generic name for it in Mongolia. As the Japanese company was the main exporter of photocopiers to this country, they are widely known as Mongolian: канон |
| Cashpoint | Automated teller machine, cash machine | Lloyds Bank | Commonly used in the UK to refer to any ATM or cash dispensing machine, regardless of which bank or company it is operated by. |
| Chain gun | Motor operated machine gun | Northrop Grumman | Also appears as a definition in the Oxford English Dictionary, describing it as "a machine gun that uses a motor-driven chain to power all moving parts" |
| ChapStick | Lip balm | Suave Brands Company | Used as a shorthand to refer to any brand of lip balm. |
| ChatGPT | Generative artificial intelligence chatbot | OpenAI | |
| Christmas Seals | Christmas seal | American Lung Association | A Charity label or fundraising seal issued at Christmas time to fight tuberculosis or other lung disease. Trademark was taken in 1987 by ALA, who has issued National Christmas Seals in the US continuously since 1907, to prevent other US National charities from competing. |
| Chyron | On-Screen Graphics or Character Generator(CG) | ChyronHego Corporation | Hardware and software used in broadcasting for making lower thirds and other on screen graphics. Often used to refer to any kind of on screen graphics regardless of playout equipment. |
| Cigarette boat | Go-fast boat | Cigarette Racing | The nickname derived from fast powerboats that were designed to smuggle cigarettes fast and outrun law enforcement personnel. Trademark was taken following a founding of a company named after the nickname. |
| Clorox | Bleach | Clorox Company | |
| Coke | Cola, soft drink, pop, soda | Coca-Cola Company | Predominantly used in some parts of the US to refer to any cola (even that of another trademark). Still a trademark. |
| Colt | Revolver | Colt's Manufacturing Company, part of Colt CZ Group | A common choice of gun during the Wild West, it was used to describe any revolvers during the 19th century, regardless of brand. |
| Comic-Con | Comic book convention | San Diego Comic-Con | In 2014, San Diego Comic-Con sued the producers of a similarly named convention, contending infringement of its trademark. The case was decided by jury in December 2017, upholding "Comic-Con" as a trademark of SDCC. |
| Connollising | As a verb, to restore automobile leather interior | Connolly Leather | Often used by automobile enthusiasts and medias, when to describe restoring leather interiors, thanks to the high international reputation of the company. |
| Craisin | Dried cranberry | Ocean Spray | "Craisin" is often used synonymously with "dried cranberry", though a true dried cranberry does not have added sugar, while a Craisin does. |
| Crock-Pot | Slow cooker | Sunbeam Products, part of Newell Brands | "Crock pot" and "crockpot" are common synonyms used by cooks to describe any slow cooker. |
| Cuisinart | Food processor | Conair | Sometimes used in the U . to refer to any food processor, but still a trademark. |
| Cutex | Nail polish | Revlon | Mostly used in the Philippines to refer to nail polish, regardless of brand. Often spelled as "Kyutix", "Kutex", or "Kutix." The Shanghainese term of nail polish, "蔻丹", is derived from "Cutex", because Cutex is a well-known brand of nail polish in pre-1949 China, although it's not commonly seen in post-1980s China. |
| Cyberpunk | Subgenre of science fiction | CD Projekt and Sony Music Entertainment Europe | The term for the genre dates to the early 1980s with the Cyberpunk franchise created by Mike Pondsmith and his R. Talsorian Games (RTG) first published in 1988. In the US, CD Projekt owns all rights to the term with RTG licensing it for its tabletop role-playing games. |
| Decora | Rocker light switch | Leviton | Frequently used in the United States to refer to any rocker light switch regardless of manufacturer, but still trademarked. |
| Dictaphone | Dictation machine | Nuance Communications, part of Microsoft | Used to describe devices that are used to record speech such as handheld voice recorders. |
| Dobro | Resonator guitar | Gibson Brands | Used to describe any Resonator Guitar, especially the single cone "spider-bridge" design originally by the Dobro company. |
| Doll Instant Noodle | Instant noodles | Winner Food Products | "Doll Instant Noodle" (公仔麵) is commonly referred in Hong Kong for instant noodles. Winner Food Products (永南食品) was acquired by its former arch-competitor Nissin Foods in 1989. |
| Dormobile | Motorhome | Bedford Vehicles, then Dormobile (Folkestone) Ltd | Widely used in the United Kingdom to describe any motorhomes. This article by the BBC is an example of the term being used generically. |
| Doshirak | Instant noodles | Paldo Co. Ltd., previously Korea Yakult | Used in Russia to refer to any kind of instant noodles. |
| Dremel | Rotary Tool | Robert Bosch GmbH | Small handheld rotary tools are often called dremels or dremel clones. |
| Durex | Adhesive tape (Australia, Brazil) | 3M LRC Products Ltd (in Australia, for condoms) | Used in Brazil ("fita durex") and some areas of Australia as a generic name for adhesive tape. |
| Elastoplast | Adhesive bandage | Beiersdorf | Much like "Band-Aid" in North America, the name has become a genericized trademark in some Commonwealth countries including the United Kingdom and Australia. |
| EpiPen | Epinephrine autoinjector | Viatris (formerly Mylan) | Commonly used in the United States and Canada as a catch-all term for epinephrine autoinjectors. |
| Esky | Cooler | Coleman, part of Newell Brands | Australian usage |
| Filofax | Personal organizer | FLB Group Ltd, formerly Letts Filofax Group | |
| Fix-A-Flat | Canned tire inflator | Illinois Tool Works | |
| Formica | Wood or plastic laminate | Formica Corporation, part of Broadview Holdings | Widely used for the generic product. An attempt to have the trademark quashed failed in 1977. |
| Freon | Refrigerant | DuPont (formerly), Chemours | Frequently used to refer to any type of refrigerant, though Freon is specifically Dichlorodifluoromethane, or R-12. |
| Frisbee | Flying disc | Wham-O | Frequently used to describe the flying disc toy, as well as sports such as Ultimate Frisbee (Ultimate) and Frisbee Golf (Disc Golf). |
References
- wipohttps://www3.wipo.int/madrid/monitor/en/showData.jsp?ID=ROM.1149913&DES=1
- tsdrhttps://tsdr.uspto.gov/#caseNumber=86217871&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch
- "Notification of Total Invalidation - Philips"https://web.archive.org/web/20240127003620/https://madrid.wipo.int/documentaccess/documentAccess?docid=1550867101
- wwwhttps://www.trademarkelite.com/europe/trademark/trademark-detail/017945817/AIRFRYER
- Bayer Co. v. United Drug Co., 272 F. 505 (S . 1921) Archived 2011-09-08 at the Wayback Machine, Berkman Center for Interhttp://cyber.law.harvard.edu/metaschool/fisher/domain/tmcases/bayer.htm
- "Trademarks"https://web.archive.org/web/20080514101709/http://www.millslawyers.com/trademarks.html
- "Cellophane | Define Cellophane at Dictionary "http://dictionary.reference.com/browse/Cellophane
- wwwhttp://www.lamptech.co.uk/Spec%20Sheets/D%20FLO%20GE%20FC16T10CW.htm
- "The History and Discovery of Dry Ice"http://inventors.about.com/od/dstartinventions/a/dry_ice.htm
- "61/51/D0405100 dry ice. The American Heritage Dictionary of the English Language: Fourth Edition. 2000"https://web.archive.org/web/20090131234432/http://bartleby.com/61/51/D0405100.html
- Consumer Reportshttps://www.consumerreports.org/consumerist/15-product-trademarks-that-have-become-victims-of-genericization/
- "About Escalators"https://web.archive.org/web/20060314012914/http://www.otisworldwide.com/pdf/AboutEscalators.pdf
- US trademark , cancelled February 26, 2005
- "Online Etymology Dictionary"http://www.etymonline.com/index.php?term=heroin
- "Heroin | Define Heroin at Dictionary "http://dictionary.reference.com/browse/heroin
- bbchttps://www.bbc.co.uk/news/business-27026704
- "Kerosene | Define Kerosene at Dictionary "http://dictionary.reference.com/browse/kerosene
- Jones IP Lawhttps://www.jonesipl.com/article/genericide-the-case-of-kerosene/
- Jaffe v. Evans & Sons, Ltd.
- The Launderette: A History