List of Super Bowl commercials

Airlines

TWA"Old West"

A contemporary TWA airliner lands in a wild west town.

TWA"Tour Our Tours"

Promotes the airliner's flights to Europe. Features footage of several European cities and landmarks.

Beer

Schlitz"Comin' Atcha"

A man asks for a Schlitz beer at a bar. The bartender fills up the customer's glass and slides it down the counter. While this is going on, another bartender talks about the quality of Schlitz. Just as the bartender who has been on the floor is about to lift up the bar flap, to go behind the counter, the customer quickly reacts, and the bar flap is lowered just in time for him to receive their glass of beer.

Car

Chrysler "Scuba Diver"

A scuba diver in a dreamy sequence with groovy music introduces Chrysler as "the Possible Dream."

Plymouth"Road Runner"

Wile E. Coyote chases the Road Runner into a Plymouth car dealership.

Cigarette

Pall Mall"Gold"

When having to choose between two sets of cigarettes, a guy (who is represented by a close up his hand) has to choose between one set that has 'Good, Rich Flavor' and the other set that is 'Lower in Tar'. Before selecting one of the two, another hand comes in stops the guy from making a choice and is presented a pack of Pall Mall Gold cigarettes. The hand that presented the Pall Mall cigarettes informs the guy that both choices can be found in their cigarettes.

Silva Thins"Lower Tar"

A man wearing sunglasses, smokes a Silva Thins cigarette while a voiceover talks about how the cigarette has the lowest amount of tar, according to US Government studies.

Salem"Country"

The ad begins with a couple driving a Ford Mustang in a big city. The driver of the car then grabs a Salem cigarette. Right as he begins smoking the cigarette, the ad stops for a quick second. When the ad starts again, the two are now cruising offroad through a sunny countryside in a Jeep.

Winston"Playing Your Song"

A man turns a carton of Winston cigarettes into a record and places it on a record player. While spinning on the turntable, the makeshift record ends up playing the Winston tastes good like a cigarette should jingle.

Electronics

RCA"Non-Smear Color #1"

To demonstrate the effectiveness of the Non-Smear color television from RCA, a screen is split in half. The test is performed by an adult woman. On the left side shows an unclear, grainy screen. Thanks to the transistors and automatic fine tuning installed in the RCA televisions, the distorted effects are not present on the right side of the screen.

RCA"Non-Smear Color #2"

Identical to the first advertisement but with a younger woman conducting the test

Juice

Mott's"Clamato"

To make Clamato, clams and tomatoes are crossed into one single hybrid-organism.

Personal care

Gillette"Adjustable"

An animated, anthropomorphic Gillette Techmatic razor has the pitch of his voice lowered, each time the dial on him is adjusted from "Hi" to "Lo".

Gillette"Hands Down"

A giant blob of Gillette Foamy shaving cream sticks to a man's hand, free of any drip.

Gillette"Swedish Lady Barber"

A man from the United States travels to Sweden to get a shave, only to stop the session several times; due to the razor from the barber not being as good as the Gillette Spoiler razor he uses back home in the US.

Right Guard"The Great American Coverup"

People attempt to hide their underarm perspiration, while out in about in their daily lives.

Petroleum

Phillips 66"Anti-Pollution"

In response to air pollution, the detergent additives in Phillips 66 gasoline and Motor oil allows people to confidently take a deep breath.

Phillips 66"Kids Gas Stand"

While peddling his Ford Mustang pedal car, a little boy pulls up and is serviced at Phillips 66 gas stand that two kids have made, similar to that of a lemonade stand.

Tire

Goodyear"Polyglas Testimonial - John"

John P. Cearley of Texas voices his approval of the WideTread Polyglas tires from Goodyear that are on his car.

Goodyear"Polyglas Testimonial - Thomas"

Thomas B. Burness, a club manager, gives his thoughts on Goodyear's WideTread Polyglas tires.

Beer

Schmidt's"Beautiful"

At a ski resort, a couple goes downhill skiing together. Everything about this is described as 'beautiful' by the voiceover. During the ride down the slope, the two fall over. The couple then get up and share a Schmidt's beer together.

Car

Pontiac"Humbler"

A young man pulled up in his GTO to a drive-in restaurant with dramatic music and exhaust noise in the background, pulling the "exhaust" knob to activate the vacuum operated exhaust, drowning the noise out, and then drive off.

Cigarette

Winston"Me and My Winston"

A female singer performs the 'Me and My Winston' jingle in front of a giant Winston cigarette box.

Insurance

New York Life"Happiness"

A New York Life agent offers happiness to a hippy family through life insurance.

Petroleum

American Oil Company"De-Icer"

Thanks to the De-Icer fuel system antifreeze used in his car, that was recommended by his local American Oil station, a man is able to ease his thoughts of starting his car on a cold, snowy morning.

American Oil Company"I'm a Believer"

Various people (including Santa Claus) are seen wearing buttons labeled "I'm a Believer", stating their preference of Amoco lead-free gasoline over competing fuel brands.

Car

Plymouth"Here Comes Cricket"

Adverting the new Plymouth Cricket. Features a Cricket driving inside a circle formed of various Plymouth cars, before parking in a space left open for the car.

Financial services

Oppenheimer Fund"Hands"

Four individual hands flash on the screen one at a time, before coming together and forming the Oppenheimer Funds logo.

Motor oil

STP"Snow"

On a cold and snowy night, Andy Granatelli is able to start his car and drive in the freezing weather, thanks to using STP Motor oil.

Personal care

Personna 74"Tungsten Steel"

Highlights the usage of tungsten steel for the products line of razor blades.

Shaving cream

Noxzema"Close"

Gunilla Knutsson appears on screen with a can of Noxzema; telling men how close they can get when they "take it off" with Noxzema cream. After she says that, the camera begins zooming up close to her lips. The ad ends with the close of up Knutsson's lips, telling the viewer that this is how close they can get when they use Noxzema.

Tax preparation

H&R Block"John Cameron Swayze"

John Cameron Swayze promotes H&R Block's tax return service.

Tire

Goodyear"Polyglas"

Advertising the Polyglas tire from Goodyear. The ad highlights the tires advantages in mileage, traction, and strength by showing motorists demonstrating these traits while driving.

Beer

Lone Star Beer"Big Country"

A group of cowboys round up a heard of horses. After getting the job done, they all relax and enjoy a can of Lone Star Beer.

Pabst Blue Ribbon"Highwheelers"

A group of men ride on vintage high wheel bicycles through a park. The narrator connects this to the old-time taste of Pabst Blue Ribbon beer.

Car

Ford"What You Want"

The head of a board meeting, at the Ford Motor Company, talks about the changes that were made to the Ford Galaxie 500 thanks to listening to customer requests that were sent to the company.

Cigar

Dutch Masters"Latin America"

Several women bring a man, bananas, then a chocolate cake, and finally, Dutch Masters cigars. The narrator for the advertisement describes the items, that were brought to the man, as some of the best tasting and that they have come from Latin America.

Deodorant

Right Guard"Fire Yours"

A man and then a woman talk about the problems with the antiperspirant they use. The narrator of the spot then responds to this, by telling the viewer to fire the antiperspirant they are currently using and hire Right Guard.

Hardware

Black+Decker"Car Building"

Highlights the usage of Black+Decker tools for building automobiles

Black+Decker"Charlie Jones"

Charlie Jones talks about the Black+Decker Deluxe Shrub and Hedge Trimmer, for their Super Bowl Special promotion.

Black+Decker"Power Tools"

Black+Decker power tools are used to build a skyscraper.

Black+Decker"Shurb and Hedge"

Promotes a special offer from Better Homes and Gardens by offering the consumer a pair of books, through a certificate from a purchase of either a hedge trimmer or a two-speed drill assortment

Black+Decker"Weekend Chores"

Another Super Bowl Special promotional spot with Charlie Jones; the spot has Jones talking about the Black+Decker two-speed quarter drill assortment

Industry trade group

Foundation for Full Service Banks"Diner"

A man named Mike opens up a diner, thanks to a Full Service Bank.

Insurance

Allstate"Young Mans Insurance"

An adult male spends time at zoo with his son. The narrator informs the viewer, that by using Allstate for life insurance, you do not have to pass away in order to collect money. The narrator of the ad then talks about the company's money back plan and ends the ad referring to Allstate as the young man's life insurance.

Personal care

Gillette"Dry Look"

Shows the before and after appearances of men who use The Dry Look hair spray

Gillette"Face Saver"

The ad starts with a man voicing his frustrations about shaving, due to having to shave multiple times against the grain, along with the irritation it causes. The man then talks about how Gillette's Foamy Face Saver shaving cream helps with this problem. Thanks to the lubricating protection from the shaving cream, the man is able shave against the grain, with less irritation.

Gillette"Trac II"

A man dressed in a lab coat talks about why the Gillette Trac II razor has two blades and the advantages it has with shaving.

Personna 74"Construction Worker"

At a construction site, a construction worker drills a hole into a beam. The voiceover for the commercial, then talks about how the tungsten steel of the drill bit made the workers tough job easier the same way the same steel used in the Personna 74 razor gives the user the sharpest and longest lasting shave.

Petroleum

ARCO"A Little More Mileage"

A couple is on their way to catch a ferry ride, but the car they are in, runs out of gas. The man driving the car, gets out, walks to his nearest ARCO gas station and fills up a gas can. When he arrives back at the dock, the woman and the car he was with, are on the ferry sailing away from the man.

Soft drink

Coca-Cola"Hilltop"

Several teenagers from around the globe sing on top of a hill in Italy while holding bottles of Coke. The jingle sung in the ad ("Buy the World a Coke") was later adapted to a full-length song (removing the Coca-Cola references) twice, becoming a hit song.

Tire

Goodyear"Radial Tire"

At the Goodyear Test Track in San Angelo, Texas, the Goodyear Custom Wide Tread Radial Tire is put to the test, by placing the tires on a Ford Mustang and slaloming around a set of cones. The car is able to navigate the course, flat and smooth, thanks to the tires.

Car

Dodge"Any Length"

George Blanda physically stretches a standard Dodge Pickup to form a club cab and then stretches it even further to form a crew cab.

Personal care

Noxzema"Cream Your Face"

Farrah Fawcett sings to Joe Namath and rubs Noxzema shaving cream on his face.

Tire

Goodyear"Steel Guard"

Promoting the Steel Guard Radial Tire from Goodyear; shows five different ways the tire was tested

Aerospace

Boeing"Almost 60 Years"

Highlights aviation history, starting with the Wright brothers and ending the spot with the Boeing 747

Automotive

DieHard"Car Start"

An adult couple has trouble starting their car, so they resort to borrowing their teenage son's souped up Plymouth Barracuda, equipped with a DieHard battery.

Beer

Budweiser"Skier"

A female skier dressed in a Budweiser sweater, glides down a snowy slop an meet up with some friends to enjoy some Budweiser beer.

Electronics

Zenith"Chromacolor II"

A spokesman reveals that in a survey polled amongst independent service technicians, Zenith color televisions topped in fewest repairs, best picture, and was the brand that most participants said they would buy at present time. Promotes the Chromacolor II television.

Fast food

McDonald's "Big Mac"

People attempt to recite the "Two all-beef patties" Big Mac jingle.

Personal care

Grecian Formula"No Grey"

A wife tells her husband that he looks younger, thanks to using Grecian Formula 16.

Security

Master Lock"Rifle"

A man attempts to break a Master Lock with a rifle. He fails, but does put a bullet hole in the lock.

Automotive

ACDelco"Freedom Battery"

Promotes the Delco Freedom car battery

Beer

Budweiser"Beer Talk - Room For More"

Ed McMahon tells viewers that when it comes to beer, it's better to have a good long drink rather than drinking it sip by sip.

Miller Hight Life"Miller Time"

When Miller Time approaches, a group of construction workers head to a bar after a long day of work constructing a skyscraper.

Miller Lite"Rosey Grier and friends"

Retired football players, Ben Davidson, Rosey Grier, and Ray Nitschke, form a knitting club

Car

Ford"Granada"

The Ford Granada is put to the test against the Cadillac Seville and the Mercedes-Benz 280.

Copy

Xerox"Monks"

Credit card

American Express"Jack Nicklaus"

Jack Nicklaus talks about why he uses an American Express credit card.

Security

Master Lock"Marksman 2"

Copy

Xerox"Monks"

A monk must make 500 handwritten scriptures for his boss. He obviously goes to Xerox, and delivers the scriptures. The boss looks to the heavens and says, "It's a miracle".

Beer

Budweiser"Here Comes The King"

The Budweiser Clydesdales stroll through the snow, while the famed Budweiser-jingle, Here Comes The King, plays.

Miller High Life

Car

Ford"Futura"

Space themed spot promoting the Ford Fairmont Futura

Credit card

American Express"Pele"

Pele talks about the American Express Card he uses whenever he travels.

Electronics

RCA"Leslie Caron"

Leslie Caron promotes the RCA ColorTrak television.

Personal care

Gillette

Promotes the Atra Razor

Gillette

Promotes Trac II Shave Cream

Right Guard

Tire

BFGoodrich

Airlines

Eastern"Busy Phones"

Frank Borman talks about the computer system that Eastern has implemented, to help improve their call system.

Battery

Eveready"Robert Conrad"

Robert Conrad talks about the Eveready Alkaline Power Cell battery.

Beer

Budweiser"Here Comes The King"

The Budweiser Clydesdales stroll through the snow, while the famed Budweiser-jingle, Here Comes The King, plays. Also aired during Super Bowl XII

Budweiser"When You've Said It All"

Featuring footage of the Miss Budweiser hydroplane, the Budweiser-sponsored Spyder NF-10 Can-Am car, and the Budweiser Hot-Air Balloon in action

Miller High Life"Firefighters"

After putting out a big fire, a team of firefighters go to a bar and have a Miller High Life beer.

Miller Lite"Famous Ex-Quarterbacks"

Retired quarterbacks Terry Hanratty, Charley Johnson, and Norm Snead appear at a table enjoying Miller Lite beer.

Car

Chrysler"Hal Linden"

Hal Linden explains the features and benefits the Chrysler Newport has over the Chevy Caprice.

Chrysler"Neil Armstrong"

Neil Armstrong talks about the engineering advantages Chrysler had made with their cars.

Dodge"Gutsy"

The Dodge Omni 024 is advertised in the ad; details the features associated with the vehicle

Dodge"Rugged"

Promotes the Dodge Omni 024; refers to the overhead cam system as 'rugged'

Dodge"Value You Can Measure"

Spot introducing the Dodge St. Regis; talks about the advantages the car has over the Chevrolet Caprice

Plymouth "Beyond"

Advertisement promoting the Plymouth Horizon TC3; highlights the different options and features for the car

Volkswagen"Pilot"

An airplane pilot talks about why he owns a Volkswagen Rabbit.

Car rental

Avis"Super Saver Rates"

A spokesman talks about the different special rates that Avis offers to its customers.

Computer

IBM"Chip"

Highlights the computer chip used in IBM computers. A spokesman first appears with an enlarged image of the chip before showing the actual chip, which is smaller than the tip of his finger.

Credit card

American Express"Jim Fixx"

While running in Paris, Jim Fixx explains why he uses American Express.

Electronics

Canon"John Newcombe"

A photographer takes photos of John Newcombe with a Canon AE-1 camera. Newcombe then uses the camera to take a picture of a female tennis player.

Magnavox"Handing Out Money"

Promotes the Magnavox Annual Sale; informs customers can receive a rebate by purchasing Magnavox products

Fast food

McDonald's"One and Only Taste"

People from all over the country enjoy the "one and only" taste of the Big Mac sandwich.

Financial services

EF Hutton"Joggers"

While two guys are out for a jog, a discussion about the market forms. One runner talks about looking into tax-free incomes, thanks to their broker suggesting it. The other runner talks about his broker being EF Hutton. Before going into detail on what was discussed with his broker, everyone around the two runners stops and listen to what the runner has to say about EF Hutton.

Hotel

Sheraton"Taste"

Dana Valery performs a musical number about Sheraton's hotels.

Insurance

Crum & Forster"Fourth of July"

Fourth of July parades are made possible thanks to Crum & Forster insurance.

Manufacturing

Eaton"Space Shuttle"

Thanks to the microwave system provided by Eaton, a space shuttle is able to land on top of an airplane.

Pulp and paper

Georgia-Pacific"We've Grown"

Highlights the company's expansion into the chemical and oil industries.

Soft drink

Coca-Cola"Hey Kid, Catch!"

A young kid tries to talk to "Mean" Joe Greene by the locker room after a game. Greene is his usual "mean" self until the kid insists Greene has his Coke. After Greene drinks the Coke, he "sweetens" up and offers the kid his jersey, saying, "Hey, kid... catch."

Beer

Budweiser"Rocket Car"

Stan Barrett's attempt at breaking the land speed record in the Budweiser Rocket is depicted in this ad.

Financial services

EF Hutton"Joggers"

While two guys are out for a jog, a discussion about the market forms. One runner talks about looking into tax-free incomes, thanks to their broker suggesting it. The other runner talks about his broker being EF Hutton. Before going into detail on what was discussed with his broker, everyone around the two runners stops and listen to what the runner has to say about EF Hutton. Also aired during Super Bowl XIII

Privately held company

Crown Forklifts"Noah's Ark*"

Security

Master Lock"Marksman 2"

Soft drink

Coca-Cola"Hey Kid, Catch!"

A young kid tries to talk to "Mean" Joe Greene by the locker room after a game. Greene is his usual "mean" self until the kid insists Greene has his Coke. After Greene drinks the Coke, he "sweetens" up and offers the kid his jersey, saying, "Hey, kid... catch." Also aired during Super Bowl XIII and again at Super Bowl XV

Wine

Paul Masson Wine"Orson Welles"

Beer

Budweiser"Hard Day's Work"

Part of the "This Buds for You" campaign; dedicated to those who put in a hard day's work

Budweiser"Workers"

A "This Buds for You" Spot saluting the workers who make sports equipment

Miller High Life"Eddie Rabbitt in Concert"

Eddie Rabbitt ends a concert by performing "I Love a Rainy Night" and heads backstage for Miller Time.

Miller Lite"Not the Same"

John Madden talks about how Miller Lite has helped him with relaxing, in contrast to his coaching days. While talking about the beer, he gets out of seat and starts rambling about why he prefers Miller Lite to other beers. The ad ends with Madden bursting through the wall and continuing his rant.

Pabst Blue Ribbon"Spirit"

Camera

Polaroid"Now with a Flash"

A couple walks in a park. The man shows that now you can have a flash on your Polaroid Camera, showing brighter photos.

Security

Master Lock"Marksman 2"

Soft drink

Coca-Cola"Hey Kid, Catch!"

A young kid tries to talk to "Mean" Joe Greene by the locker room after a game. Greene is his usual "mean" self until the kid insists Greene has his Coke. After Greene drinks the Coke, he "sweetens" up and offers the kid his jersey, saying, "Hey, kid...Catch." Also aired during Super Bowl XIII and Super Bowl XIV.

Airlines

Eastern"More"

Eastern president, Frank Borman, thanks those who made Eastern, Americas favorite airline.

Analgesic

Anacin"Pet Shop"

A woman at a pet shop gets a headache and considers taking Tylenol to remedy it. A man she is with, however, recommends that she takes Anacin 3 instead.

Automotive

Bendix"Power of Ingenuity"

Cliff Robertson talks about how Bendix creates the future through the power of ingenuity.

ACDelco"Ice Block Demo"

The Delco Freedom 60 Car Battery is placed in a block of ice and is able to start a car up.

Beer

Löwenbräu"Skiers"

On a skinning trip, a trio of guys have climbed a snowy slope. One of the skiers wants to turn around and head back, but another one tells him that they have Löwenbräu at the lodge. This changers the skiers mind and the three ski back to the lodge for some Löwenbräu.

Michelob Light"Skiers"

Two skiers have a race to the bottom of a hill for a Michelob Light.

Pabst Blue Ribbon"The Same"

People give their thoughts on Pabst Blue Ribbon beer.

Car

Cadillac"Working Late"

The Cadillac de Ville is the payoff for a man who has worked long, hard hours in the office.

Ford"Telly Savalas"

Telly Savalas promotes the Ford Escort.

Honda"Engineering Wonder"

Advertisement for the Honda Accord. Talks about the upgraded features and improvements for the model year.

Honda"Signs"

Promoting the Honda Civic; highlights the fuel economy of the car

Mercedes-Benz"Test Track"

The Mercedes-Benz 240D is put to the test at the Mercedes test track.

Subaru"Ruth Gordon"

The Subaru BRAT is promoted by Ruth Gordon.

Computer

RadioShack"Color Computer"

A commercial for the TRS-80 computer

Electronics

Canon"Joe Theismann"

The ad starts with a professional photographer taking photos of Joe Theismann during a football game with a Canon AE-1 camera. It ends with Theismann using the same camera to take photos of his family throwing around a football at their house.

Insurance

Sentry Insurance"Ernie"

A worker named Ernie is welcomed back from an injury by his co-workers.

Petroleum

Gulf Oil"Wide Load"

A motorist uses Gulf Super Unleaded fuel for his station wagon to get around a wide load semi truck while driving up a steep hill.

Restaurant

McDonald's"Hopscotch"

Two kids are playing hopscotch while singing the McDonald's menu. Soon, the whole neighborhood joins in.

Wendy's"David "Deacon" Jones

David "Deacon" Jones talks about how Wendy's has twice the meat for one burger.

Security

Master Lock"Marksman 2"

Beer

Budweiser Light"Born of Tradition"

A Clydesdale runs through the snow while a voiceover talks about Budweiser Light beer.

Budweiser Light"Drafted"

Despite being a 7th round draft pick, a football player manages to bring out his best during a team practice.

Miller High Life"Welcome to Miller Time"

Car

Chrysler"Ricardo Montalbán"

Ricardo Montalbán promotes the Chrysler New Yorker.

Car rental

Hertz"Best of Both Worlds"

O. J. Simpson explains how Hertz gives customers the "Best of Both Worlds with the gifts they provide their customers and the travel rewards program that they offer as well.

Electronics

Atari"Judy"

Compares the Atari 5200 SuperSystem to arcade games. Highlights the 'pause' feature that the system provides, in which it allows the player to receive a call from a woman named 'Judy' all thanks to this feature.

Canon"Joe Theismann"

The ad starts with a professional photographer taking photos of Joe Theismann during a football game with a Canon AE-1 camera. The ad ends with Theismann using the same camera to take photos of his family throwing around a football at their house. Also aired during Super Bowl XVI

Manufacturing

Briggs & Stratton"Invisible"

People use Briggs & Stratton equipment but only the engine is visible.

Restaurant

Burger King"Ultimate Weapon"

A female Burger King employee (played by Elisabeth Shue) appears on screen, telling the viewer that if they have not switched over to Burger King yet, they have no choice but to use the 'Ultimate Weapon' on them: a montage of the Whopper sandwich set to Ride of the Valkyries.

Security

Master Lock"Marksman 2"

Airline

Eastern"Wings"

At a ceremony, an Eastern Air Lines pilot gets his wings badge from a trio of businesspeople for excellent service.

Analgesic

Anacin"That's Football"

A football player talks about using Anacin after a game, to relieve pain.

Beer

Budweiser Light"Hockey Goalie"

During a hockey game, a goalie brings out his best and helps his team win.

Miller Lite"Train"

John Madden explains why he prefers taking the train over flying.

Stroh Light"Poker Game"

For a group of guys, poker night becomes a Stroh Light night, thanks to host providing his friends with Stroh Light beer.

Car

Chevrolet"Eurosport"

Promoting the Chevy Celebrity Eurosport; features footage of the car driving around a unique custom backdrop with a voiceover and jingle

Chevrolet"Mars"

A Chevy Camaro drives around Mars, while bystanders, with glowing eyes, watch the car drive by them.

Toyota"Dan and Evi Gurney"

Dan Gurney takes his wife, Evi, out for a ride in a Toyota Supra around the Riverside International Raceway in southern California

Toyota"The Truck World On Its Rear"

Toyota's new trucks for 1984, cause other pickups to lift up and stand on their rear bumpers.

Computer

Apple Macintosh"1984"

In what some call the greatest Super Bowl commercial of all time, an Olympian runs to save a race of hypnotized humans from their computer overlord. Being chased by police, the Olympian throws a hammer at the screen overlord, and a beacon of light shines to stunned silence from the followers. The ad closes with the narration "On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like 1984."

Atari"Get Started"

Alan Alda unpacks, hooks up, and turns on an Atari XL home computer in a 30-second commercial.

IBM"Differences"

Families from all over the world watch the Olympic Games.

Tandy"Dawn of a New Era"

Bill Bixby pitches the new Tandy TRS-80 Model 2000 in space. Co-branded spot alongside RadioShack.

Electronics

Sharp"Down To Size"

The ad begins with a man in a copy center, with a Sharp SF 900 Copier. As he describes the features of the copier a giant saw cuts through the wall. This is repeated two more times, until only a fourth of the center is left. Each time the saw cuts a section off, the man quickly and frightenedly moves over to the section of the copy center that remains.

Insurance

Nationwide"Puppy"

A little boy named Andrew gets a puppy from his parents. The narrator states that puppy is going to help him learn more about love and responsibility. This segways into the narrator stating that when the boy gets older, his responsibilities will increase, and that Nationwide will be there to help him; just like they have with the rest of their family. The ad ends with Andrew and his new puppy sleeping in a blanket, in allusion to the blanket protection that Nationwide provides to their customers.

Pet food

Purina Dog Chow"Danny Boy"

While walking on the beach with their dog named 'Danny Boy', a son asks his father how old their dog will get.

Retail

ComputerLand"It's Time We Had A Talk"

A daughter takes her father to a ComputerLand store to look for a computer.

Security

Master Lock"The Doubters"

Following up from their 'Marksman' spot, several organizations which doubted the outcome of firing a bullet into a Master Lock, repeat the test; only to get the same result as the original ad.

Soft drink

Diet Coke"Olympic Dad"

A track runner gets mentorship from his father, which leads him to winning the gold medal at the Olympics.

Beer

Bud Light"Give Me a Light"

Miller Lite"Respect"

Car

Ford"On the Road Again"

Promotes Ford trucks and features a cover of On the Road Again with reworked lyrics focusing on driving Ford trucks

Ford"Ski Trip"

On a very snowy day, a family takes their Ford Tempo and goes on a skiing trip.

Computer

Apple, Inc."Lemmings"

A long line of blindfolded office workers approaches a cliff. One by one, the workers plunge to their deaths, while a voice says that Macintosh Office will soon be announced. The person at the end of the line then stops and removes his blindfold, taking in the situation before turning around and seeing another line of people approaching.

Exercise equipment

Soloflex"Work of Art"

Fire HVAC security equipment and controls

Johnson Controls"LAX"

Johnson Controls"Superdome"

General Building Materials Composites

Owens Corning"Perfect Crime"

Hospitality

Hyatt Hotels"Hotel in Space"

A father and son travel to space and stay at a Hyatt space station hotel. Bart Starr makes a cameo appearance.

Manufacturing

The Canned Food Information Council"Brilliance"

ITT"Brakes"

Showcases the anti-lock braking system provided in cars through ITT's Teves division; The ad shows a comparison of a car test; first with a car that does not have the ABS feature on a slick road, which causes it to spin out when braking. Next, a car with the ABS feature installed on it is put to the test. This time the car stops on the slick road smoothly and without spinning out.

Minolta"Neat Freak"

Marine Corps

U.S. Marines"Sword"

Security

Master Lock"The Doubters"

Following up from their 'Marksman' spot, several organizations which doubted the outcome of firing a bullet into a Master Lock, repeat the test; only to get the same result as the original ad. Also aired during Super Bowl XVIII

Software

Cullinet"Bobby Orr"

Bobby Orr talks about Cullinet software and its use in the business world.

Credit card

Discover Card"Dawn of Discover"

Dairy

American Dairy Association

Fire HVAC security equipment and controls

Johnson Controls"LAX"

Johnson Controls"Superdome"

Food

Eagle Snacks"Begged"

In response to the strong demand from customers wanting to purchase the peanuts they served on flights; an airplane parks at a supermarket to drop off a supply of Eagle Honey Roasted Peanuts to sell at the store.

Hotels

Holiday Inn"A Promise"

Mail

UPS"Tour"

A group of businesses men from Japan take a tour of a UPS facility.

Manufacturing

Minolta"Uncle Ebenezer"

Marine Corps

U.S. Marines"Sword"

Restaurant

Burger King"Find Herb"

McDonald's"McDLT"

Truck bedliner

Duraliner"Your Neighbor"

Watches

Timex"Atlantis"

A group of deep-sea divers discover a giant Timex Atlantis 100 watch buried at the bottom of the sea.

Airlines

American Airlines"Reward Trip"

Back from his flight, a businessman returns to the office only to receive a voicemail from his boss. When listening to the message, the businessman finds out he has been rewarded a vacation for all the trips he has had to take for his job with American Airlines.

Beer

Bud Light"Party Animal"

Fire HVAC security equipment and controls

Johnson Controls"LAX"

Johnson Controls"Superdome"

Food

Kellogg's Corn Flakes"America's Cereal"

People give their thoughts on Kellogg's Corn Flakes cereal.

Insurance

Allstate"Leave It to Us"

The Travelers"Artist"

An artist paints a piece that centers around the Travelers Red Umbrella logo.

Restaurant

McDonald's"New Kid"

An elderly man has his first day on the job at McDonald's.

Retail

Foot Locker"Futuristic"

A futuristic ball game is played in space.

Soft drink

Diet Coke"Pierce Brosnan vs Ninja"

Pierce Brosnan enjoys a Diet Coke with a woman, while a ninja attempts to attack him and fails doing so.

RC Cola"Little Red Wagon"

A little boy and his dog goes around collecting Pepsi and Coca-Cola cans. Each can they find goes in the toy wagon he is pulling along. When the wagon gets full, he brings it to a recycling center and exchanges the cans for some coins. The ad ends with the little boy using the coins from the Coke and Pepsi cans he had collected, to purchase an RC Cola from a vending machine.

Slice"Baseball"

Major League Baseball stars, Lenny Dykstra, Wally Joyner, Mike Scott, and Ozzie Smith play a game of baseball. A splah effect happens with each movement made.

Telecommunications

Contel"Charlton Heston"

Charlton Heston talks about how business manage information with Contel.

Tire

Goodyear"Lost Pet"

Thanks to the Goodyear Vector tires used on their car, a father and son are able to drive around and find their lost dog, despite the heavy rainfall.

Airline

American Airlines"Pilot"

Reaching the end of his tour, a military pilot is given an acceptance letter; confirming his new role as a pilot for American Airlines.

Delta"Your Bag"

A ticket agent for Delta skillfully maneuvers through a crowd at an airport, in order to return a suitcase for a customer who is about to board an airplane.

Pan Am"Half Fare No Fare Fare"

A couple debates on where they want to travel to.

Alcohol

Bartles & Jaymes"Bugle"

Frank Bartles and Ed Jaymes promote the new Bartles & Jaymes Premium Berry Wine cooler.

Antacid

Alka Seltzer"Felix"

Felix McGrath of the United States Ski Team talks about using Alka Seltzer Plus.

Aspirin

Bayer"Birth"

A man, who four years ago had a heart attack, gets to watch his wife give birth.

Battery

Energizer"Jacko"

Australian rules footballer, Mark "Jacko" Jackson, sings about Energizer Batteries while on a train.

Beer

Bud Light"Goalie"

Spuds MacKenzie plays goalie for the US Hockey team.

Bud Light"Ski Jump"

Spuds MacKenzie competes in a ski jump competition.

Budweiser"The Promise"

Narrator talks about the genuine promise of Budweiser beer.

Budweiser"Rehab"

After dealing with an injury, an athlete trains for a comeback.

Budweiser"Strength"

A spot which symbolizes the Budweiser Clydesdales as a metaphor for Budweiser's quality taste.

Michelob"After Midnight"

Eric Clapton performs After Midnight in a bar.

Stroh's Light"Impressions"

Alex the Dog does impressions of several famous dogs in front of a group of guys.

Candy

Nestle Crunch"Jimmy Connors"

Jimmy Connors appears with his family.

Car

Eagle"Euro"

An ad for the new Eagle Premier, describing it as an American car with European sophistication and handling.

Pontiac"If You Like To Drive"

Promoting the Pontiac Grand Prix. A voiceover informs the viewer about the car as a car for those who really like to drive.

Suzuki"Great Lengths"

A driver in a Suzuki Samurai is revealed as someone who takes short cuts to make driving fun.

Volkswagen"Interact"

A Volkswagen Jetta swerves through rows of Volkswagen engineers on a test track.

Yugo"Tough

A group of Yugo cars drive through a setting, surrounded by canyons, while the narrator describes the cars as "tough, dependable, and affordable".

Clothing

Hanes"Mike Ditka"

Appearing in a locker room, Mike Ditka talks about switching to Hanes T-shirts and underwear.

Computer

IBM"Signals"

An IBM spokesperson appears with a football referee to discuss referee signals.

Credit card

Visa"Olympics"

A spot promoting the 1988 Winter Olympics and highlighting how Visa is the official card of the Olympics.

Food

Campbell's"Eat You Up"

Howie Long takes care of his mean appetite by having a bowl of Campbell's Chunky Soup

Campbell's"Get Over Here"

Mike Ditka enjoys a can of Campbell's Chunky Soup.

Insurance

John Hancock"Michael Mark"

In a conversation between two family members, a young male named Michael Mark, discusses his income and is asked about what investments he has ade.

New York Life"Ice Man"

In the year 2014, a cryogenically frozen skier from 1988 is thawed out.

Travelers Insurance"Red Umbrella"

A person with a red umbrella stands out in a crowd.

Mail

UPS"Flying Letters"

A stack of UPS Next Day Air Letter envelopes flies out, one-by-one; each of them landing on a desk.

Manufacturing

Dupont"Great Saves"

A woman at a fancy party leaps to prevent a piece of food from landing on the carpet and staining it.

Motor oil

Pennzoil"World Class Protection"

Silhouettes of five of the world's leading motor oils are displayed on screen. One-by-one, each bottle floats away when the voice over states that only one motor oil exceeds all car makers US warranty requirements and surpasses the American Petroleum Institute's highest standards for car engine protection for every weight it sells. This leaves only one motor oil bottle left which is revealed to be Pennzoil.

Valvoline"Heat Wave"

Advertising the company's line of Turbo Formula motor oil; a cover of the song, Heat Wave, plays while a montage of people driving various turbo-charged cars is shown for the duration of the ad.

Personal care

Old Spice"More Effective"

Promoting the brand's Fast Track Deodorant; for the ad, a voiceover says that "It's More Effective Than the Leading Men's Deodorant" and that clinical tests have shown that it blocks odor; prior to revealing the product

Real estate

Coldwell Banker"Skipping Stones"

A mother and her daughter skipping stones across the water of a pond. The pond is next to a new house the daughter had purchased. They have a conversation about the new house and the daughter talks about the ways that Coldwell Banker has been able to help her be able to buy the home.

Restaurant

McDonald's"Cheddar Melt"

Promoting the new Cheddar Melt burger

McDonald's"County Champ"

A track athlete returns to his hometown after failing to make the Track and Field team for the Olympics.

McDonald's"Time-Out"

An advertisement with Michael Jordan is interrupted to promote the introduction of the Cheddar Melt.

McDonald's"Tossed Salad"

Advertising the fast-food chain's line of Tossed Fresh Salads, complete with a jingle

Security

Master Lock"Lock In"

Montage of people using various types of locks from Master Lock to secure their items.

Soft drink

Diet Coke"Out On A Ledge"

Demi Moore has to retrieve her Diet Coke which accidentally has fallen onto a ledge, high up on her apartment building.

Diet Pepsi"Mad Dog"

To get a Diet Pepsi from a vending machine, a couple has to maneuver around a dog trying to chase them. Starring Michael J. Fox.

Tire

Michelin"I Like Your New Car"

Two voice overs talk about the new car one of them got. Visually, the ad shows close ups of the car and a baby.

Michelin"See Saw"

A Michelin tire slides from one end to another on a see saw.

Beer

Budweiser"Bud Bowl I"

A team of Budweiser beer bottles compete against Bud Light beer bottles in a simulated football game.

Car

Dodge"Space Shuttle"

While waiting for a space shuttle to land, a crowd of people check out a Dodge Spirit and give their thoughts on the car.

Credit card

American Express"Miami Miami Miami"

Restaurant

McDonald's"Stadium"

At Super Bowl XXIII, the scoreboard at the endzone displays a message celebrating the 21st birthday for the Big Mac. The crowd then sings Happy Birthday in honor of the sandwich.

Retail

Sears"Our House"

A family begins their morning off by using Kenmore appliances to make breakfast and clean their clothes. Our House by Crosby, Stills, Nash & Young provides the soundtrack to the advertisement.

Security

Masterlock"Lock Abuse"

People are unable to break into various locations due to each location being secured by a Masterlock lock.

Soft drink

Diet Coke"The Move Is On"

Car

Chrysler"Lee Iacocca"

Lee Iacocca talks about the guaranteed rebate offered for all Chrysler vehicles.

Nissan"Turbocharged Dream"

A Nissan 300ZX Turbo is challenged by a sportbike, racing car and a jet fighter respectively.Directed by Ridley Scott

Credit card

American Express"The Race"

Paul Newman races a top-fuel dragster on a mini-bike.

Clothing

Nike"Announcers"

Insurance

New York Life"Friends"

Thanks to being friends with a life insurance agent from New York Life, the next generation of family members are insured.

Restaurant

McDonald's "Homer Alaska"

McDonald's "Saving the Universe"

Security

Masterlock"Lock Abuse"

People are unable to break into various locations due to each location being secured by a Masterlock lock. Also aired during Super Bowl XXIII

Soft drink

Coca-Cola"Generations Hilltop Reunion"

Diet Pepsi"Joe Montana Challenge"

Joe Montana offers any celebrity that has appeared in a Diet Coke commercial, to take a blind taste test and see which tastes better, Diet Pepsi or Diet Coke.

Telecommunications

GTE"Forget"

GTE Workers run through a tunnel like football players. Promotes the company providing the official telecommunications system for the Super Bowl Cast: Dick Enberg & Bob Lilly

Airlines

USAir"Where Are We?"

A father takes his son to a field watch a USAir airliner fly over.

Beer

Budweiser"Dan Marino"

Anti-drunk driving PSA starring Dan Marino

Budweiser"Scott Pruett"

Anti-drunk driving PSA starring Scott Pruett

Car

Hyundai"Take a Stand""

While the song "Stand by Me" by Ben E. King plays, the narrator describes the company's ValueCare maintenance plan

Isuzu"Car/Rent"

In a perfect world, everyone would have a Ferrari Testarossa or beachfront property. However, this commercial world has people putting stuff on their budgets that would leave little room for car and rent. Luckily, the Isuzu Rodeo exists for such people.

Clothing

Air Jordan"Hare and Air Jordan"

After having trouble sleeping due to a basketball game taking place above him, Bugs Bunny recruits Michael Jordan to get his revenge. Would become the inspiration for the 1996 feature film, Space Jam.

Bugle Boy"Golf Course"

While golfing, a man's friends criticize him for "spending time" with his wife instead of golfing with them.

Reebok"Dan and Dave"

A five-part saga of two runners who hope to compete in the 1992 Summer Olympics in Barcelona.

Electronics

Magnavox"Go Away"

Actor John Cleese displays a number of the company's latest electronics. As the ad progresses, Cleese appears on the screen or lens of each subsequent product, with some of the Johns becoming increasingly frustrated.

Fast food

McDonald's"The Foods You Want"

The ad describes how McDonald's treats you how you want to be treated, and it ends with the slogan "What you want is what you get."

Film

Stop! Or My Mom Will Shoot

TV promo

Security

Master Lock"Opera"

Montage of more ne'er-do-wells trying and failing to break through locks made by Master Lock

Soft drink

Pepsi"Cindy Crawford"

Two boys watch Cindy Crawford drive up to a vending machine and drink a can of Pepsi.

Pepsi"Billboard"

This four-part ad describes the fictional narrative of how Pepsi created its new slogan, "Gotta' Have It." In the first 30-second advertisement, a farmer drives his truck off the road and into a Pepsi billboard. The accident conveniently leaves the phrase, "Choice of a New Generation" cut-out as if by hand. In the second advertisement, townspeople are interviewed to describe their feelings about the new Pepsi movement. People gather by the hundreds in an event mimicking the iconic Woodstock festival. In the third advertisement, celebrities including Regis Philbin, Yogi Berra and Jimmy Connors comment on the popularity of Pepsi, and by the commercial's end, a new slogan is discovered: "Gotta' Have It." The fourth advertisement is in the style of a news report, and it notes the sightings of Pepsi billboards across the country.

Car

Honda Prelude"Slingshot"

The ad was produced by RPA. A 190-horsepower Prelude VTEC goes in reverse and speeds forward like a slingshot.

Lincoln"Highlight Film"

Promoting the Lincoln Mark VIII. Rather than being an advertisement for the car, the narrator tells the viewer to think of the 30-second spot as a highlight film. Several football broadcast techniques like Instant Replay and Slow Motion are used in the ad.

Oldsmobile"100,000 Mile Drive"

Consumers give there testimonials on the advantages that came from driving their Oldsmobile Achieva for 100,000 miles.

Subaru Impreza"Teaser"

This ad was produced by Wieden+Kennedy. six different commercials are used to describe the new Impreza:1. The Honda Civic has a 3-Channel ABS but the Impreza has a 4-Channel ABS.2. The Impreza has less trouble starting in cold weather conditions than the Honda Civic by not having a distributor.3. With a new EJ18 horizontally opposed engine the Impreza does well cornering and has a better weight distribution than the Honda Civic.4. The Impreza Suspension gives a smoother ride than a Honda Civic which has a double wishbone suspension.5. The Impreza TCU is linked with the ECU to provide seamless shifting.6. The Subaru passenger car has 93 percent of registrations for the last decade which are still on the road, according to the 1991 R.L. Polk & Company Passenger Car Registration Report.Narrated by Kirstie Alley

Clothing

Lee"Inhale"

A man tries to suck in his stomach to button up his jeans and accidentally inhales his pet canary.

Lee"The Date"

A young woman in her bedroom upstairs wearing a white cap sleeved leotard or bodysuit as a top sees her date (Alan Cumming) pulling up. She struggles to get into jeans rolling her hips and jumping up and down while trying to pull on her jeans. Her date sees the silhouette of her through her window and gets excited. As she continues to struggle to get into her jeans she gets one foot tangled in cord of floor lamp then the other and falls into a mannequin. The mannequin lands on top of her and the lights goi out. The guy seeing this thinks she is fooling around with another guy.

Footwear

Nike"Hare Jordan"

Marvin the Martian takes all the Air Jordans on earth and challenges Michael Jordan and Bugs Bunny to a game of basketball with the fate of the earth at stake. The commercial was the inspiration for the movie Space Jam.

Electronics

Magnavox

Restaurant

McDonald's"Showdown"

Michael Jordan and Larry Bird play an outrageous game of Horse. The prize: A Big Mac.

Retail

ServiStar"Neighbor"

Promotes the hardware store as being a good neighbor with good advice, complete with a jingle

Tire

Goodyear"Indy"

An IndyCar tests in the rain, at the Michigan International Speedway, using Goodyear Eagle Performance street tires.

Goodyear"Water Skiing"

Thanks to the car being supplied by Goodyear Aquatred Tires, a duo waterskies on less than an inch of water while being towed by the car with the tires on it.

Airlines

Continental Airlines"Bake Sale"

USAir"Earth"

Analgesic

Dimetapp"Tingles"

Imodium A-D"The Long Commute"

Tylenol"Family Relief"

Beer

Bud Light"Chimp"

Bud Light"Dog Show"

Budweiser"Bud Bowl VII"

Budweiser"Drag Racer"

Budweiser"Frogs"