Gad Saad

Gad Saad (; Arabic: جاد سعد; Hebrew: גד סעד; born 13 October 1964) is a Canadian marketing professor at the John Molson School of Business at Concordia University. He has argued for applying evolutionary psychology to marketing and consumer behaviour. He wrote a blog for Psychology Today and hosts a podcast titled "The Saad Truth".

Infobox

Born

(1964-10-13) 13 October 1964 Beirut, Lebanon

Education

McGill University (BSc, MBA) Cornell University (MS, PhD)

Fields

Marketing, consumer behaviour

Institutions

Concordia University

Thesis

The adaptive use of stopping policies in sequential consumer choice (1994)

Doctoral advisor

Edward Russo

Channel

GadSaad

Subscribers

348 thousand

Views

40 million

Website

gadsaad