Doug Bowser

Doug Spencer Bowser is an American businessman, currently serving as the president and chief operating officer of Nintendo of America, the North American branch of the Japanese video game company Nintendo. He succeeded Reggie Fils-Aimé as president in 2019. Bowser has stated his plans to retire on December 31, 2025, to be succeeded by Devon Pritchard.

Infobox

Preceding

Devon Pritchard

Preceded by

Reggie Fils-Aimé

Born

Doug Spencer BowserNew York, U.S.

Alma mater

University of Utah (BA)

Employer

Procter & Gamble (1984–2007)Electronic Arts (2007–2015)Nintendo (2015–present)

Tables

· External links

Preceded byReggie Fils-Aimé

Business positions

Preceded byReggie Fils-Aimé

Business positions

President of Nintendo of America 2019 – present

Business positions

IncumbentExpected successor:Devon Pritchard (2026)

Business positions
Preceded byReggie Fils-Aimé	President of Nintendo of America 2019 – present	IncumbentExpected successor:Devon Pritchard (2026)

References

"Wow. Both ends of the spectrum! How about Spencer?"
https://x.com/thetruebowser/status/1542711826411974656
Why Humanities with Doug Bowser
https://www.youtube.com/watch?v=qTsSFRIoUuo
LinkedIn
https://www.linkedin.com/in/doug-bowser-b82b063/
"Picks from 'King Koopa' – The University of Utah Magazine"
https://magazine.utah.edu/issues/winter-2020/faves/
American City Business Journals
https://www.bizjournals.com/cincinnati/news/2019/02/22/p-g-veteran-tapped-as-president-of-nintendo-of.html
Heavy.com
https://heavy.com/games/2019/02/doug-bowser/
Bloomberg
https://www.bloomberg.com/news/articles/2019-02-21/nintendo-of-america-s-doug-bowser-to-take-over-as-president
The Guardian
https://www.theguardian.com/games/2019/feb/21/bowser-takes-over-at-nintendo-in-us-after-fils-aimes-13-year-reign
Business Wire
https://www.businesswire.com/news/home/20190221005804/en/Nintendo-America%E2%80%99s-Reggie-Fils-Aime-Retire-Doug-Bowser
The Hollywood Reporter
https://www.hollywoodreporter.com/news/missing-sony-e3-moves-one-biggest-backers-1270393
The Guardian
https://www.theguardian.com/technology/2015/may/21/nintendo-hires-bowser-really
Business Insider
https://www.businessinsider.com/bowser-president-nintendo-america-2019-2
Kotaku
https://kotaku.com/the-internet-reacts-to-bowser-taking-over-nintendo-1832796053
BBC
https://www.bbc.com/news/technology-47326561
Polygon
https://www.polygon.com/e3/2019/6/11/18661766/doug-bowser-nintendo-direct-2019-video-showdown
Fortune
https://fortune.com/2019/06/18/nintendo-president-doug-bowser/
Game Developer
https://www.gamedeveloper.com/business/nintendo-of-america-president-doug-bowser-retires
Variety
https://variety.com/2025/gaming/news/nintendo-doug-bowser-exits-president-1236529655/