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Black Friday (shopping)

Updated: Wikipedia source

Black Friday (shopping)

Black Friday is the Friday after Thanksgiving in the United States. It traditionally marks the start of the Christmas shopping season and is the busiest shopping day of the year in the United States. Many stores offer highly promoted sales at heavily discounted prices and often open early, sometimes as early as midnight or even on Thanksgiving. Some stores' sales continue to Monday ("Cyber Monday") or for a week ("Cyber Week"). "Black Friday" has evolved in meaning and impact over the years, initially referring to calamitous days, with a notable early instance being the Black Friday of 1869 in the US. This financial crisis saw a dramatic plunge in gold prices, affecting investors. The term was later used in American retail, starting ambiguously in the 1950s. Initially associated with workforce absence post-Thanksgiving, it was reinterpreted by Philadelphia police to describe the shopping-induced congestion. Attempts at rebranding to "Big Friday" failed, and the term "Black Friday" solidified by the 1980s, referring to the pivotal point where retailers purportedly shifted from loss ("in the red") to profit ("in the black"). This day marks the unofficial start of the Christmas shopping season, with promotional sales aiming to draw large crowds. Black Friday is the busiest shopping day of the year in the United States and retailers prioritize it and Cyber Monday as highly profitable holiday shopping days. The concept has since globalized, with countries around the world adopting "Black Friday" sales to mimic the US phenomenon, adjusting local customs or creating similar events. The advent of online shopping and events like "Cyber Monday" have expanded the traditional one-day shopping frenzy into a broader holiday shopping season, diluting the singular focus of Black Friday, and expanding its economic impact.

Infobox

Observed by
Traditionally:United StatesOthers: Albania, Argentina, Australia, Canada, United Kingdom, Ireland, Kosovo, Liechtenstein, Germany, Poland, Romania, Italy, Greece, New Zealand, India, Malta, Norway, Sweden, Switzerland, Finland, France, Spain, Portugal, Israel, Brazil, The Netherlands, South Africa, Iceland, Mexico (as El Buen Fin) and increasingly in other parts of the world.
Type
Commercial
Significance
Popular shopping day
Observances
Shopping
Date
Day after US Thanksgiving
2024 date
November 29
2025 date
November 28
2026 date
November 27
2027 date
November 26
Frequency
Annual
Related to
Thanksgiving, Small Business Saturday, Cyber Monday, Giving Tuesday, Christmas, Buy Nothing Day

Tables

Findings from NRF surveys regarding Black Friday weekend · Retail sales impact
2021
2021
Year
2021
Date
Nov. 26
Survey published
Nov. 30
Shoppers (millions)
180
Average spent
$301.27
Total spent
$54.2 billion
Consumers polled
5,759
Margin for error
± 1.3%
2020
2020
Year
2020
Date
Nov. 27
Survey published
Dec. 1
Shoppers (millions)
186
Average spent
$311.75
Total spent
$58.1 billion
Consumers polled
6,615
Margin for error
± 1.2%
2019
2019
Year
2019
Date
Nov. 29
Survey published
Dec. 3
Shoppers (millions)
190
Average spent
$361.90
Total spent
$68.8 billion
Consumers polled
6,746
Margin for error
± 1.2%
2018
2018
Year
2018
Date
Nov. 23
Survey published
Nov. 27
Shoppers (millions)
165
Average spent
$313.29
Total spent
$51.7 billion
Consumers polled
3,058
Margin for error
± 1.8%
2017
2017
Year
2017
Date
Nov. 24
Survey published
Nov. 28
Shoppers (millions)
174
Average spent
$335.47
Total spent
$58.3 billion
Consumers polled
3,242
Margin for error
± 1.7%
2016
2016
Year
2016
Date
Nov. 25
2015
2015
Year
2015
Date
Nov. 27
2014
2014
Year
2014
Date
Nov. 28
Survey published
Nov. 30
Shoppers (millions)
233
Average spent
$380.95
Total spent
$50.9 billion
Consumers polled
4,631
Margin for error
± 1.5%
2013
2013
Year
2013
Date
Nov. 29
Survey published
Dec. 1
Shoppers (millions)
249
Average spent
$407.02
Total spent
$57.4 billion
Consumers polled
4,864
Margin for error
± 1.7%
2012
2012
Year
2012
Date
Nov. 23
Survey published
Nov. 25
Shoppers (millions)
247
Average spent
$423.66
Total spent
$59.1 billion
Consumers polled
4,005
Margin for error
± 1.6%
2011
2011
Year
2011
Date
Nov. 25
Survey published
Nov. 27
Shoppers (millions)
226
Average spent
$398.62
Total spent
$52.5 billion
Consumers polled
3,826
Margin for error
± 1.6%
2010
2010
Year
2010
Date
Nov. 26
Survey published
Nov. 28
Shoppers (millions)
212
Average spent
$365.34
Total spent
$45.0 billion
Consumers polled
4,306
Margin for error
± 1.5%
2009
2009
Year
2009
Date
Nov. 27
Survey published
Nov. 29
Shoppers (millions)
195
Average spent
$343.31
Total spent
$41.2 billion
Consumers polled
4,985
Margin for error
± 1.4%
2008
2008
Year
2008
Date
Nov. 28
Survey published
Nov. 30
Shoppers (millions)
172
Average spent
$372.57
Total spent
$41.0 billion
Consumers polled
3,370
Margin for error
± 1.7%
2007
2007
Year
2007
Date
Nov. 23
Survey published
Nov. 25
Shoppers (millions)
147
Average spent
$347.55
Total spent
$34.6 billion
Consumers polled
2,395
Margin for error
± 1.5%
2006
2006
Year
2006
Date
Nov. 24
Survey published
Nov. 26
Shoppers (millions)
140
Average spent
$360.15
Total spent
$34.4 billion
Consumers polled
3,090
Margin for error
± 1.5%
2005
2005
Year
2005
Date
Nov. 25
Survey published
Nov. 27
Shoppers (millions)
132
Average spent
$301.81
Total spent
$26.8 billion
Year
Date
Survey published
Shoppers (millions)
Average spent
Total spent
Consumers polled
Margin for error
2021
Nov. 26
Nov. 30
180
$301.27
billion
5,759
± 1.3%
2020
Nov. 27
Dec. 1
186
$311.75
billion
6,615
± 1.2%
2019
Nov. 29
Dec. 3
190
$361.90
billion
6,746
± 1.2%
2018
Nov. 23
Nov. 27
165
$313.29
billion
3,058
± 1.8%
2017
Nov. 24
Nov. 28
174
$335.47
billion
3,242
± 1.7%
2016
Nov. 25
2015
Nov. 27
2014
Nov. 28
Nov. 30
233
$380.95
billion
4,631
± 1.5%
2013
Nov. 29
Dec. 1
249
$407.02
billion
4,864
± 1.7%
2012
Nov. 23
Nov. 25
247
$423.66
billion
4,005
± 1.6%
2011
Nov. 25
Nov. 27
226
$398.62
billion
3,826
± 1.6%
2010
Nov. 26
Nov. 28
212
$365.34
billion
4,306
± 1.5%
2009
Nov. 27
Nov. 29
195
$343.31
billion
4,985
± 1.4%
2008
Nov. 28
Nov. 30
172
$372.57
billion
3,370
± 1.7%
2007
Nov. 23
Nov. 25
147
$347.55
billion
2,395
± 1.5%
2006
Nov. 24
Nov. 26
140
$360.15
billion
3,090
± 1.5%
2005
Nov. 25
Nov. 27
132
$301.81
billion

References

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    https://web.archive.org/web/20151028231348/http://www.eldeber.com.bo/economia/campana-black-friday-desata-fiebre.html
  109. "Brasileiros também terão os descontos da chamada 'Black Friday'"
    http://g1.globo.com/tecnologia/noticia/2010/11/brasileiros-tambem-terao-os-descontos-da-chamada-black-friday.html
  110. "10 dicas para evitar a 'black fraude'"
    http://politica.estadao.com.br/blogs/fausto-macedo/10-dicas-para-evitar-a-black-fraude/
  111. Le Figaro
    http://www.lefigaro.fr/societes/2014/11/27/20005-20141127ARTFIG00315-le-black-friday-s-invite-dans-les-enseignes-francaises.php
  112. La Nación
    http://www.nacion.com/economia/Clientes-esperaban-agresivas-Viernes-Negro_0_1381262073.html
  113. "Wal-Mart Worker Dies When Shoppers Break Down Doors"
    https://www.foxnews.com/story/wal-mart-worker-dies-when-shoppers-break-down-doors
  114. Daily News
    https://web.archive.org/web/20081128175609/http://www.nydailynews.com/ny_local/2008/11/28/2008-11-28_worker_dies_at_long_island_walmart_after.html
  115. "Wal-Mart Worker Dies in Rush: Two Killed at Toy Store"
    http://edition.cnn.com/2008/US/11/28/black.friday.violence/index.html
  116. Los Angeles Times
    http://latimesblogs.latimes.com/lanow/2008/11/shots-were-fire.html
  117. "Black Friday Shopper Accused of Gun Threat"
    http://edition.cnn.com/2010/CRIME/11/26/wisconsin.shopper.threat/
  118. CBS News
    https://www.cbsnews.com/news/marine-stabbed-at-toys-for-tots-drive-at-georgia-best-buy-on-black-friday/#:~:text=(CBS%2FAP)%20A%20U.S.,an%20eastern%20Georgia%20Best%20Buy.&text=Smith%20said%20the%20Marines%20stopped,not%20appear%20to%20be%20severe.
  119. WRTV
    https://web.archive.org/web/20101129031807/http://www.theindychannel.com/news/25926942/detail.html
  120. CBS12
    https://web.archive.org/web/20111003040027/http://www.cbs12.com/news/boynton-4729776-arrested-beach.html
  121. CNN
    http://edition.cnn.com/2010/US/11/26/new.york.shoppers/index.html
  122. Yahoo! News
    https://news.yahoo.com/woman-pepper-sprays-other-black-friday-shoppers-110009506.html
  123. San Francisco Chronicle
    http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2011/11/25/MNLO1M48SO.DTL
  124. New York Daily News
    http://www.nydailynews.com/news/national/man-dies-collapsing-shopping-center-black-friday-article-1.983040
  125. "2 shot at Florida Walmart over parking space, police say"
    https://www.foxnews.com/us/2-shot-at-florida-walmart-over-parking-space-police-say/
  126. Las Vegas Sun
    http://www.lasvegassun.com/news/2013/nov/29/nv-black-friday-shopper-shot-vegas/
  127. Chicago Tribune
    http://www.chicagotribune.com/news/local/suburbs/joliet_romeoville/chi-black-friday-kohls-shooting-20131128,0,1973578.story
  128. "Shopper Pepper Sprayed, Arrested in Argument over TV at New Jersey Walmart"
    https://www.nbcnewyork.com/news/local/shopping-black-friday-thanksgiving-crowds-macys-arrest-wal-mart/2072361/
  129. ABC7/
    https://abc7.com/shopping/black-friday-brawl-at-kohls-in-tustin-ends-with-3-arrests/414657/
  130. Fox 59
    https://fox59.com/news/black-friday-brawl-at-northwest-side-mall/
  131. New York Daily News
    https://www.nydailynews.com/news/national/kentucky-mall-brawl-kicks-black-friday-violence-article-1.2448085
  132. TIME
    https://time.com/4582426/black-friday-shootings/
  133. "One injured, one charged, after shots were fired outside Wolfchase Galleria"
    http://wreg.com/2016/11/24/shots-fired-at-wolfchase-galleria/
  134. "Shirtless man uses belt as a whip outside Vancouver Black Friday sale"
    https://www.ctvnews.ca/vancouver/article/shirtless-man-uses-belt-as-a-whip-outside-vancouver-black-friday-sale/
  135. CNN
    https://www.cnn.com/2018/11/23/us/alabama-mall-hoover-shooting/index.html
  136. CNN
    https://www.cnn.com/2018/11/24/us/alabama-mall-hoover-shooting/index.html
  137. CNN
    https://www.cnn.com/2018/11/24/us/alabama-mall-hoover-shooting/index.html
  138. Syracuse.com
    https://www.syracuse.com/crime/2019/11/shot-fired-at-destiny-usa-on-black-friday-victim-wounded-in-leg.html
  139. Democrat & Chronicle (Rochester)
    https://www.democratandchronicle.com/story/news/2019/11/30/kyree-truax-arrested-syracuse-mall-shooting-black-friday/4339278002/
  140. The Calgary Herald
    https://calgaryherald.com/news/crime/calgary-market-mall-stabbing-fight-rival-groups/wcm/caeae40c-9108-410a-a881-2aed21f27cee
  141. ABC News
    https://abcnews.go.com/US/black-friday-mall-shooting-rock-arkansas-leaves-3/story?id=116327883
  142. The Press Democrat
    https://www.pressdemocrat.com/2025/11/29/santa-clara-california-mall-shooting-westfield-valley-fair/
  143. "Major retailers' sites down as Black Friday traffic hits"
    https://www.retailgazette.co.uk/blog/2017/11/major-retailers-sites-black-friday-rush-hits/
  144. "#BlackFriday website crashes could cause massive damage to online firms"
    https://www.fin24.com/Tech/News/blackfriday-website-crashes-could-cause-massive-damage-to-online-firms-20171123/
  145. Bloomberg News
    https://www.bloomberg.com/news/articles/2022-11-23/black-friday-deals-websites-in-2022-are-more-sophisticated
  146. Charleston Gazette & Daily Mail
    https://web.archive.org/web/20171201040308/https://www.highbeam.com/doc/1P2-13802620.html
  147. Fatwallet, Inc. v. Best Buy Enterprises Services, 2004 WL 793548 (N.D.Ill. 2004).
  148. "Canadian Economic Observer"
    http://www.statcan.gc.ca/pub/11-010-x/01207/10464-eng.htm
  149. Engadget
    https://www.engadget.com/2019/12/01/39-percent-black-friday-purchases-made-with-phones/
  150. CNBC
    https://www.cnbc.com/2022/11/26/black-friday-online-sales-top-9-billion-in-new-record.html
  151. Business Week
    https://web.archive.org/web/20120629055913/http://www.businessweek.com/bwdaily/dnflash/nov2005/nf20051129_9946_db016.htm
  152. "Hitwise: Retail traffic up throughout holidays"
    https://web.archive.org/web/20110226132551/http://weblogs.hitwise.com/heather-dougherty/2010/12/retail_traffic_up_throughout_h_1.html
  153. comscore.com
    https://www.comscore.com/Insights/Press-Releases/2013/12/Cyber-Monday-Jumps-18-Percent-to-1735-Billion-in-Desktop-Sales-to-Rank-as-Heaviest-US-Online-Spending-Day-in-History
  154. "Cyber Monday Exceeds $2 Billion in Desktop Sales for First Time Ever to Rank as Heaviest U.S. Online Spending Day in History"
    https://www.comscore.com/Insights/Press-Releases/2014/12/Cyber-Monday-Exceeds-2-Billion-in-Desktop-Sales-for-First-Time-Ever-to-Rank-as-Heaviest-US-Online-Spending-Day-in-History
  155. Forbes
    https://www.forbes.com/sites/thesba/2013/12/03/cyber-week-crash-prevention-tips/
  156. The Huffington Post
    http://www.huffingtonpost.com/peter-greenberg/cyber-week-travel-deals_b_4305593.html
  157. National Retail Federation
    https://nrf.com/insights/holiday-and-seasonal-trends
  158. NRF
    https://web.archive.org/web/20221127074310/https://nrf.com/media-center/press-releases/nearly-180-million-shop-over-thanksgiving-holiday-weekend
  159. NRF
    https://web.archive.org/web/20221123064138/https://nrf.com/media-center/press-releases/holiday-shoppers-take-advantage-early-thanksgiving-weekend-deals
  160. NRF
    https://web.archive.org/web/20221127112957/https://nrf.com/media-center/press-releases/thanksgiving-draws-nearly-190-million-shoppers
  161. NRF
    https://web.archive.org/web/20220901050433/https://nrf.com/media-center/press-releases/thanksgiving-weekend-multichannel-shopping-almost-40-percent-over-last
  162. "Consumers and retailers win big over Thanksgiving holiday"
    https://archive.today/20181109155937/https://nrf.com/media-center/press-releases/consumers-and-retailers-win-big-over-thanksgiving-holiday
  163. National Retail Federation
    https://nrf.com/media/press-releases/early-promotions-online-shopping-and-improving-economy-changing-the-face-of
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