| Year | Title | Role | Notes |
| 1969 | It's Our Stuff | | Regular |
| 1974 | Jack: A Flash Fantasy | Jack of Diamonds | |
| 1978 | America 2-Night | Doug | Episode: "I Am Democracy" |
| 1980–1982 | The Alan Thicke Show | Himself/host | Also writer and producer |
| 1983–1984 | Thicke of the Night | Also writer and executive producer |
| 1984 | Masquerade | | Episode: "Sleeper" |
| The Love Boat | Alan Price / Robert McBride / Senator Bob Townsend | 3 episodes |
| 1985 | Scene of the Crime | Craig Spears | Episode: "A Vote for Murder" |
| 1985–1992 | Growing Pains | Jason Seaver | |
| 1990 | The Hitchhiker | Mickey Black | Episode: "Tough Guys Don't Whine" |
| 1992 | Travelquest | Host | |
| 1993 | Murder, She Wrote | Harrison M. Kane | Episode: "The Phantom Killer" |
| 1994 | Burke's Law | | Episode: "Who Killed the Beauty Queen?" |
| 1995 | Minor Adjustments | Roger | Episode: "The Ex-Files" |
| Hope & Gloria | Dennis Dupree | |
| 1996 | Dave's World | Action Hero | Episode: "Based on a True Story" |
| 1996–1997 | Married... with Children | Henry / Bruce | 3 episodes |
| 1997 | The Outer Limits | Donald Rivers | Episode: "A Special Edition" |
| Pictionary | Host | |
| 1999 | Arliss | Doctor | Episode: "Rules of the Game" |
| 2000 | Beggars and Choosers | | Episode: "The Woodhouse Conundrum" |
| Son of the Beach | Captain 'Buck' Enteneille / Captain Buck Enteneille | 3 episodes |
| 2001 | 7th Heaven | Ed Palmer | Episode: "Parents" |
| 2001–2003 | Animal Miracles | Himself | Host |
| 2002 | Just Shoot Me! | Episode: "The Boys in the Band" |
| 2002 | Today's Man | Host | CNBC, dates unknown, premiered May 2002 |
| 2003 | EGG, the Arts Show | Alan Scott | Episode: "Broadway Workshop" |
| 2004 | My Wife and Kids | Magician | Episode: "Fantasy Camp: Part 2" |
| 2005 | Yes, Dear | Joel | Episode: "The New Neighbors" |
| Half & Half | Gavin Storm | Episode: "The Big Mothers for Others Episode" |
| Joey | Himself | Episode: "Joey and the Poker" |
| 2006–2009 | The Bold and the Beautiful | Rich Ginger | 7 episodes |
| 2007 | Ned's Declassified School Survival Guide | Hal E. Burton | Episode: "Spring Fever & the School Newspaper" |
| 2008 | About a Girl | Dude's Dad | Episode: "About a Homecoming" |
| JPod | Jim Jarlewski | 13 episodes |
| 2008–2013 | How I Met Your Mother | Himself | 5 episodes |
| 2009 | Tim and Eric Awesome Show | Dr. Alan Thicke | Season 4, Episode 2 (The Cinco Napple) |
| 2010 | Canada's Worst Handyman 5 | Himself | |
| Tosh.0 | Episode: "Crystal Light Dancers (Reunion)" |
| 2011 | I'm in the Band | Simon Craig | 5 episodes |
| This Hour Has 22 Minutes | Himself | |
| 2012 | The L.A. Complex | Donald Gallagher | 4 episodes |
| 2012 | Fugget About It | Richard Wheatthin | Episode: "Screw You, Mr. Wonderful" |
| 2013 | Celebrity Wife Swap | Himself | Season 2, episode 3 |
| 2014 | Unusually Thicke | Reality show; 14 episodes |
| American Dad! | Episode: "Permanent Record Wrecker" |
| 2015 | Scream Queens | Tad Radwell | Episode: "Thanksgiving" |
| The Jack and Triumph Show | Himself | Episode: "Commercial" |
| 2016 | Grandfathered | Episode: "Jimmy's 50th, Again" |